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As I get ready to relocate, I wanted a fun way to immerse myself in the US consumer goods market. So welcome to 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗖𝗮𝗿𝘁 🛒🇺🇸 I'll be shining a spotlight on US challenger food or drink brands that catch my eye - sharing the founder story, what makes the product different, and, of course, whether I'd actually buy it again. I'm hoping it'll help me discover some incredible brands, learn more about the people building them, and maybe even inspire a few additions to your own shopping list! So, where better to start than with a product I actually brought home in my suitcase from my last trip to California... I've always had a soft spot for a Bounty. 🌴🥥 Unlike many, I'm never disappointed that they're usually the last ones left in the Celebrations tin... So when I discovered Unreal Snacks, they immediately found their way into my suitcase. For anyone who hasn't come across them, UNREAL has taken some of our favourite chocolate treats and reinvented them with: ✅ Simpler ingredients ✅ Less sugar ✅ Fair Trade chocolate ✅ No artificial ingredients 🌱 𝐓𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 UNREAL was founded when teenage brothers Nicky and Kristopher challenged their dad, Boston-based entrepreneur Michael Bronner, to recreate the confectionery they loved as kids - just without all the ingredients they couldn't pronounce. What started as a family challenge has grown into one of the best-known challenger confectionery brands in the US, stocked in retailers including Whole Foods Market, Target, Walmart and Costco Wholesale. It's a brilliant example of something I've already noticed while researching the US CPG market: a lot of the most exciting challenger brands aren't inventing completely new categories; they're reinventing products we already know and love, but with cleaner ingredients, stronger branding and a proposition that better reflects today's consumer. ⭐ My verdict? As a lifelong Bounty fan... I genuinely think these are even better. 🥥 #ChallengerCart #ChallengerBrands #CPG #ConsumerGoods #FoodAndDrink #FoodInnovation #StartupBrands #BetterForYou #USA #USCPG #FMCG