Tangent

42% of AI initiatives got abandoned before reaching production last year. Up from 17% the year before. The idea usually isn't the problem. The business case is. Boards aren't approving AI spend on narrative anymore. They want to know what it's worth and how confident you are in that number. So our Head of Consulting James Scott-Flanagan breaks down the four steps to build an AI business case your CFO will struggle to pick apart. Link to the article here: https://hubs.la/Q04nBVxK0 #AI #Consultancy #BusinessCase

Summer holidays are just around the corner and so is the temptation to let AI plan the whole thing. ✈️ Ask it for an itinerary and you'll get an hour-by-hour schedule in seconds. The catch is it might tell you the opening hours of a famous attraction, but omit to say that you need to book tickets at least 2 weeks in advance. That's the gap Travel Counsellors fill: real people, with real experience, who've actually been there. We redesigned their website to bring that human expertise to the front and built TC Match, an AI-powered tool that connects you with the Travel Counsellor best suited to your trip, based on destination expertise, booking history and trip type. AI to make the introduction. A human to make it right. Read more about the work we delivered here: https://hubs.la/Q04n3Ffj0

Codegarden is back in Copenhagen and three of our team made the trip. Andy Eva-Dale, Michael Sinnott, and Jason Moss are there today and tomorrow to soak up the sessions and represent Tangent in the heart of the Umbraco community. If Hammerschlagen is still on the programme or you just want to chat, make sure to go find them as they'll be up for both! 🔨 #Codegarden2026

For the third year running, the UK digital industry has looked at Andy Eva-Dale and Nadine Clarke and said: yes, those two again. Every year, BIMA (British Interactive Media Association) peers across UK digital and tech nominate the 100 people they think are moving the industry forward. This year, Andy takes his place in AI & Tech Pioneers and Nadine in Strategists & Consultants, class of 2026. We think this calls for a small celebration. Or a large one. Congratulations both. 👏 #BIMA100

We have some big news. 📣 Tangent has joined Exadel, a global AI and digital engineering firm. We'll continue to operate as Tangent, an Exadel company, with Leigh Gammons leading the business. Our focus stays where it's always been: delivering exceptional digital product and AI experiences for enterprise clients. What this unlocks is scale. Access to Exadel's global engineering platform of 2000+ engineers across 25+ locations means we can now take on programmes that match the full ambition of the organisations we work with. Here's to a new chapter in our journey! Read the full announcement 👉 https://hubs.la/Q04g_bg20 #AI #DigitalExperience #Acquisition

Most businesses don't have an AI ideas problem. They have a starting point problem. When the conversation begins with "what can we do with AI?", it naturally gravitates toward technology: what's possible, what looks impressive or what competitors are doing. What it doesn't produce is a clear answer to the only question that actually matters: does this align to our business objectives, and will it genuinely help our customers? Our Head of Consulting, James Scott-Flanagan, lays out a practical framework in his latest article. One that starts with mapping the full end-to-end workflow before a single AI capability is mentioned, because the best opportunities rarely sit where you expect them to! Read more here: https://hubs.la/Q04dzYFx0

Most businesses don't have an AI ideas problem. They have a starting point problem. When the conversation begins with "what can we do with AI?", it naturally gravitates toward technology: what's possible, what looks impressive or what competitors are doing. What it doesn't produce is a clear answer to the only question that actually matters: does this align to our business objectives, and will it genuinely help our customers? Our Head of Consulting, James Scott-Flanagan, lays out a practical framework in his latest article. One that starts with mapping the full end-to-end workflow before a single AI capability is mentioned, because the best opportunities rarely sit where you expect them to! Read more here: https://hubs.la/Q04dzYFx0

Recruitment has a strong track record of adopting technology early. CV keyword sifting, ATS, online job boards, AI-led screening... each time, the sector was among the first to see the potential. On 13 May, Moore Kingston Smith is hosting a seminar and networking event exploring what that looks like with AI. Our CEO Leigh Gammons will be on the panel alongside experts in data protection, digital transformation and growth strategy. Spaces are limited so make sure to RSVP. Link in the comments. #AI #Recruitment #HRTech #London

Recruitment has a strong track record of adopting technology early. CV keyword sifting, ATS, online job boards, AI-led screening... each time, the sector was among the first to see the potential. On 13 May, Moore Kingston Smith is hosting a seminar and networking event exploring what that looks like with AI. Our CEO Leigh Gammons will be on the panel alongside experts in data protection, digital transformation and growth strategy. Spaces are limited so make sure to RSVP. Link in the comments. #AI #Recruitment #HRTech #London

The question we keep coming back to isn't "what can AI do?", it's "what happens when it starts doing things without being asked?" Andy Eva-Dale is tackling exactly that at Struct PIM Partner Summit on April 16th. His talk covers agentic architectures, AI browsers, context management, and the downstream effects on commerce and the businesses that build for it. If you're in Copenhagen on the day, it's worth getting in the room. Click on the link in the comments to find out more. #AgenticArchitecture #AI