CNBC International Brand Studio

🇹🇭 Convening the right people is how meaningful business conversations begin. Last week, we brought together 34 of Thailand's leading CEOs and senior decision-makers for an exclusive leadership lunch in Bangkok. Leaders from banking, technology, retail, real estate and consulting joined a candid discussion on the forces shaping Thailand's business landscape and the opportunities ahead. Guests included executives from Siam Piwat, Berli Jucker Public Company Limited (BJC), Big C Supercenter Public Company Limited, B.Grimm, KASIKORNBANK, NTT DATA, dentsu and WHA Group. These conversations are at the heart of what CNBC does: creating trusted environments where influential leaders connect, exchange perspectives and spark new ideas. Thank you to everyone who attended! #CNBCBrandStudio #Leadership #Thailand #Events #Brand

🇦🇪 The Middle East is playing an increasingly influential role in the global economy, and we're investing in the journalism needed to cover it. We are expanding our operations in Abu Dhabi and strengthening our editorial and production capabilities to deliver deeper, on-the-ground business and financial reporting from across the region. This expansion includes: ➡️ Enhanced global newsgathering from the Middle East ➡️ The launch of Managing Middle East with Dan Murphy, a new feature programme exploring the people, industries and trends shaping the region's economic transformation ➡️ Increased digital-first content, including regional editions of CNBC Explains and Make It ➡️ Continued investment in developing regional media talent in partnership with the Abu Dhabi Media Office As business, investment and innovation continue to accelerate across the Middle East, our goal is to deliver timely, authoritative journalism that helps global audiences better understand one of the world's most dynamic economic regions. Read more: https://bit.ly/4w0XDQa #CNBCInternational #BusinessNews #MiddleEast #AbuDhabi

AI in banking isn't just about relying on the most powerful models. The real advantage comes from building the right data and infrastructure foundation. Watch the full film to discover why. https://cnb.cx/44ulKe7 Paid post by Huawei

We're proud to share that six of our CNBC Brand Studio campaigns have made it to the finals of the World Media Awards 2026: 🏆 Corporate Influencer: The Roads to Carbon Neutral 🏆 Luxury & Lifestyle: How to Ski Italian Style with Alberto Tomba 🏆 Travel & Tourism: Absolutely in SEOUL 🏆 Financial Services: The Craft Mindset 🏆 Branded Event: CONVERGE LIVE 🏆 Small Budget, Great Impact: How to Ski Italian Style with Alberto Tomba The WMAs celebrate international brand and advertising teams that drive engagement and success for global brands through content-led marketing strategies. At CNBC Brand Studio, we combine creative excellence with CNBC's global authority to develop insight-led, multi-platform storytelling that informs and engages influential audiences and delivers measurable impact for our partners. Congratulations to our talented Brand Studio team, and thanks to World Media Group and our partners UBS, TotalEnergies, FERRAGAMO, Seoul Tourism Organization, and Singapore Economic Development Board (EDB), for their trust and collaboration. We're honoured to see this work recognised alongside some of the industry's best and look forward to celebrating with our fellow finalists. #WMAs #CNBCBrandStudio #Marketing #Media #Awards

🚀 We've just launched a new home for CNBC Advertising. This new platform is designed to make it easier for brands and agencies to explore how we connect them with the world's most influential business audiences across premium content, creative partnerships, events and integrated commercial solutions. We'll be adding more case studies, insights and examples of our work with key partners over the coming weeks. Take a look: https://cnb.cx/4fcSrTr If you're looking for new ways to engage senior decision-makers in trusted business environments, we'd love to hear from you. #CNBCInternational #Advertising #BrandStudio #Events

🥂 On Wednesday evening, we had the pleasure of bringing together clients, partners and senior business leaders for our CNBC International Summer Party. Complete with food, friends, and even a bit of the football, this event served as a reminder that great partnerships are built on conversations, shared ambition and lasting relationships. Thank you to everyone who joined us and helped make the evening such a success. It was fantastic to connect with so many familiar faces, meet new ones, and celebrate the people and brands shaping the future of global business. At CNBC International, we're proud to create opportunities that bring together influential audiences, world-class journalism and meaningful commercial partnerships. If you're looking to connect your brand with the world's most engaged business decision-makers, we'd love to start a conversation. 🌐 https://cnb.cx/4fcSrTr 📩 advertising@cnbc.com #CNBCInternational #Partnerships #Events

She had the chance to sign Lady Gaga...and turned it down. Every marketing leader has a decision they'd make differently. At Cannes Lions 2026, Westpac Group's Michelle Klein reflected on hers: passing up the opportunity to work with Lady Gaga before she became a global superstar. It's a reminder that while hindsight is easy, leadership isn't. Hear her candid reflection on risk, judgement and what she learned from getting it wrong. What's your marketing opportunity that got away? #CannesLions #Marketing #Leadership #CMO

⚽ Fandom, culture and creating experiences that go beyond the transaction... In a world increasingly consumed by AI, social media and viral content, live sport is such a powerful platform for brands because it remains one of the few places where brands can create genuine, tangible emotional connection. Whether it's sport, music or gaming, the strongest partnerships are built around shared passions and creating experiences that connect with fans long before a purchase is made. At Cannes Lions 2026, we spoke to leaders from BT Group, PayPal, Visa and IBM about why live moments continue to matter and how they're using them to bring their brands to life. With thanks to Cilesta Van Doorn, Amy Bonitatibus, Danielle Jin and Jonathan Adashek. #CannesLions #Marketing #Brand #Leadership #CMONOW

Today’s trade challenges are tomorrow’s competitive advantage. Discover how businesses are adapting to a rapidly changing global landscape through DP World's Global Trade Observatory. Read the latest article. https://cnb.cx/4vvcCBR Paid Post by DP World. #ad

The world is entering the age of electricity. The question is no longer where electricity fits, but what it makes possible. Explore what's shaping the future. https://cnb.cx/3SuEPtL Paid Post by TotalEnergies #ad