AI is reshaping how consumers discover, evaluate, and trust health brands. Consumers are increasingly turning to AI-powered tools for health advice, product recommendations, and guidance—often before they ever visit a brand website. For marketers, that changes the rules of visibility. Is your brand showing up in the moments that influence choice? Hear from Julie Sowa on how AI and generative search are transforming consumer health marketing and what brands need to do now to stay visible, trusted, and positioned for growth. Watch now on-demand: https://lnkd.in/dJifFuke #ConsumerHealth #HealthMarketing #GenerativeAI #AISearch #DigitalMarketing #BrandGrowth
IQVIA Consumer Health
Wellness and Fitness Services
London, London 26,284 followers
Supporting consumer healthcare from concept-to-consumer
About us
IQVIA Consumer Health gives you the connected intelligence you need to reveal fresh opportunities by bringing together our unparalleled data, advanced analytics, new technologies and cutting-edge services across the concept-to-consumer journey, so you are ready for the future of self-care. IQVIA Consumer Health is part of IQVIA (NYSE:IQV), a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry.
- Website
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http://iqviaconsumerhealth.com
External link for IQVIA Consumer Health
- Industry
- Wellness and Fitness Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Specialties
- Consumer Health and OTC
Updates
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What are the biggest forces shaping the future of consumer health? Speaking at this year's AESGP Annual Meeting in Berlin, IQVIA Consumer Health's Thomas Heil shared the trends redefining the market—from the continued growth of prevention-led categories and ePharmacy to changing consumer behaviours and the channel dynamics influencing future growth. We've captured the key highlights, discussion points and timecodes, so you can watch the sections most relevant to you. Watch the full presentation on-demand: https://lnkd.in/ebbrmwXB If these trends are shaping your commercial strategy, get in touch with the IQVIA Consumer Health team to discuss how we can help you identify growth opportunities and stay ahead of what's next: consumer.health@iqvia.com #ConsumerHealth #SelfCare #HealthcareInnovation #ConsumerInsights #Pharmacy #DigitalHealth #MarketTrends
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Rx‑to‑OTC switch in the US hasn’t become easier—the route to success has changed. In the US, ACNU is shifting switch from a labeling exercise to a full operating model. Managing real‑world consumer behaviour, evidence generation, and digital execution is now central to approval and long‑term value. Our latest blog explains what this means for teams planning their next US switch—and where traditional approaches fall short. Read the blog to understand what it now takes to succeed with Rx‑to‑OTC switch in the US: https://lnkd.in/dhAMuqVk #ConsumerHealth #SelfCare #OTCInnovation #RxToOTC #ACNU
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What does it really take to expand a consumer health brand internationally? In this short case study, Keith Garrity explains how we supported the global expansion of Breathe Right by combining a consistent global strategy with trusted local distribution partners and market expertise. It's a great example of why Think Global. Act Local. is more than a slogan—it's the foundation of successful international growth. Ready to grow your brand internationally? Book your place at the Global Brand Forum and kickstart your global expansion journey: https://lnkd.in/dUhxtTgD #GlobalBrandForum #ConsumerHealth #InternationalExpansion #ThinkGlobalActLocal #BrandGrowth
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Throwing it back to Vitafoods Europe, where our Consumer Health team shared insights on one of the biggest trends shaping the industry today: GLP-1. The conversation has only continued to accelerate. That's why we've brought together our latest thinking in this blog, exploring how GLP-1 is reshaping consumer behaviours, influencing purchasing decisions, and creating new opportunities for consumer health brands: https://lnkd.in/dWtF5ReP Whether you're assessing the impact on your portfolio, identifying new growth opportunities, or defining your long-term strategy, understanding this evolving landscape is becoming increasingly important. Read the blog to explore the latest insights, and if you'd like to discuss what GLP-1 means for your business, our Consumer Health team would be delighted to help: consumer.health@iqvia.com Speakers: Stephanie Krammer-Lukas and David Gray #GLP1 #ConsumerHealth #HealthInnovation #CommercialStrategy #BrandGrowth
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Rx-to-OTC switch is becoming one of the most dynamic strategic opportunities in consumer health. In our recent US Rx-to-OTC Switch webinar, Tamara Clemmer shared perspectives on how the role of switch is evolving — from a traditional lifecycle lever to a broader driver of growth, self-care, and consumer empowerment. We’ve expanded on some of those themes in our latest blog, exploring what this shift means for brands shaping their future switch strategy. Read the blog here: https://lnkd.in/dhAMuqVk #ConsumerHealth #SelfCare #OTCInnovation #RxToOTC #ACNU
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Breaking into new markets usually means months of research, cold outreach, and evaluating partners one country at a time. There's a faster way. Join us at the Global Brand Growth Forum in Paris — two days of commercially focused conversations built to accelerate international expansion for consumer health brands. In one place, you'll: - Meet 40+ trusted consumer health partners representing 100+ global markets - Connect with experts across sales, marketing, distribution, and regulatory support - Start the relationships that turn expansion ambitions into real growth Why spend months finding the right partners market by market when you can meet them all in two days? Reserve your place: https://lnkd.in/dUhxtTgD #ConsumerHealth #InternationalGrowth #BrandGrowth #MarketExpansion #OTC
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Consumer health is evolving faster than ever. Understanding what's next has never been more important. From GLP-1 and Rx-to-OTC trends to international expansion and the latest market insights, IQVIA Consumer Health Perspectives brings together the ideas, trends and commercial opportunities shaping the future of consumer health. If you haven't already subscribed, now is the perfect time. Receive every edition directly in your inbox and stay informed on the insights that matter most to consumer health brands. Subscribe today: https://lnkd.in/ezWwTVwA #ConsumerHealth #OTC #BrandGrowth #HealthcareInnovation #CommercialStrategy
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The GLP-1 conversation has moved beyond weight loss. The real opportunity isn't the medicine itself—it's everything consumers need alongside it. As GLP-1 adoption grows, consumers are reshaping their health routines, driving demand for: - Targeted nutrition - Protein and micronutrient support - Beauty and dermocosmetics - Everyday wellness solutions For consumer health brands, this isn't just another trend. It's a new commercial opportunity. The brands that understand these evolving consumer behaviours today will be best positioned to drive growth tomorrow. Read our latest blog to explore what this means for the future of consumer health: https://lnkd.in/dWtF5ReP Authors: Stephanie Krammer-Lukas I David Gray I Matt Stewart #GLP1 #ConsumerHealth #HealthInnovation #CommercialStrategy #BrandGrowth
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International expansion is full of opportunity—but finding the right partners can be one of the biggest barriers to growth. Identifying trusted distributors, understanding local market dynamics and prioritising the right markets can take months. That's why we're bringing together 40+ trusted consumer health distribution partners representing 100+ markets at the IQVIA Consumer Health Global Brand Growth Forum. Two days. One place. Countless opportunities to accelerate your international growth. Register today: https://lnkd.in/dUhxtTgD #ConsumerHealth #InternationalGrowth #BrandGrowth #BrandExpansion #GlobalBusiness #OTC
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