The latest posts from the Fathom Analytics blog.https://usefathom.com/enhttps://usefathom.com/blog/announcing-fathom-v4/https://usefathom.com/blog/announcing-fathom-v4/Fathom V4 has been live for over a month. Here's what changed: entry and exit pages, Google Search Console, custom exports, departure pings, and a lot less technical debt.Sun, 05 Apr 2026 00:00:00 GMTJack Ellishttps://usefathom.com/blog/shipping-faster/https://usefathom.com/blog/shipping-faster/We've been shipping updates to Fathom Analytics more frequently and with more confidence. Here's how we did it.Mon, 08 Sep 2025 00:00:00 GMTAsh Allenhttps://usefathom.com/blog/stripe-payment-additional-action/https://usefathom.com/blog/stripe-payment-additional-action/We recently had this error for days and the solution is so simple.Wed, 05 Feb 2025 00:00:00 GMTJack Ellishttps://usefathom.com/blog/acquired/https://usefathom.com/blog/acquired/With excitement, we have some big news to share with all of you. Don't worry, it's not what you think.Mon, 02 Dec 2024 00:00:00 GMTJack Ellishttps://usefathom.com/blog/google-deleting-data/https://usefathom.com/blog/google-deleting-data/On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.Wed, 03 Apr 2024 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/email-report-queries-mistake/https://usefathom.com/blog/email-report-queries-mistake/Last month, I tweeted that I had rolled all our email report queries into one query, allowing us to deliver our email reports much faster. Amazing, right? Nope, let me share my mistakes.Thu, 07 Mar 2024 00:00:00 GMTJack Ellishttps://usefathom.com/blog/reduce-aws-bill/https://usefathom.com/blog/reduce-aws-bill/We reduced our AWS bill so that we could invest in more important areas.Mon, 22 Jan 2024 00:00:00 GMTJack Ellishttps://usefathom.com/blog/ios17-link-tracking-protection/https://usefathom.com/blog/ios17-link-tracking-protection/Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.Wed, 08 Nov 2023 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/how-we-built-our-referral-program/https://usefathom.com/blog/how-we-built-our-referral-program/People keep asking us how we built our referral program. This is how we did it.Fri, 27 Oct 2023 00:00:00 GMTJack Ellishttps://usefathom.com/blog/free-plan-fathom-analytics/https://usefathom.com/blog/free-plan-fathom-analytics/Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'Mon, 18 Sep 2023 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/migrating-our-database/https://usefathom.com/blog/migrating-our-database/The story of how we migrated 17 billion database rows.Mon, 05 Jun 2023 00:00:00 GMTJack Ellishttps://usefathom.com/blog/export-universal-analytics-data/https://usefathom.com/blog/export-universal-analytics-data/Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.Fri, 02 Jun 2023 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/building-ga-importer/https://usefathom.com/blog/building-ga-importer/How we imported billions of pageviews from Google AnalyticsMon, 15 May 2023 00:00:00 GMTJack Ellishttps://usefathom.com/blog/import-data-from-google-analytics/https://usefathom.com/blog/import-data-from-google-analytics/Our Google Analytics Importer (UA + GA4) is now availableFri, 05 May 2023 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/singlestore-faster-docker/https://usefathom.com/blog/singlestore-faster-docker/SingleStore is now up to 90.99% faster on your local development environment.Fri, 13 Jan 2023 00:00:00 GMTJack Ellishttps://usefathom.com/blog/multiple-uniques-singlestore/https://usefathom.com/blog/multiple-uniques-singlestore/SingleStore only allows one unique key per table. But what if we want more?Wed, 04 Jan 2023 00:00:00 GMTJack Ellishttps://usefathom.com/blog/privacy-resolutions/https://usefathom.com/blog/privacy-resolutions/Whatever your reason for wanting to put a bit more focus into digital privacy in this new year, it’s best to keep a few simple things in mind.Mon, 02 Jan 2023 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/event-filtering/https://usefathom.com/blog/event-filtering/Our most requested feature has been launched: you can now filter your dashboard by event completions!Mon, 07 Nov 2022 00:00:00 GMTPaul Jarvishttps://usefathom.com/blog/grouping-events/https://usefathom.com/blog/grouping-events/If you’re using Fathom Analytics to monitor website traffic you may already be using the Events feature for analysing user interactions, but have you tried grouping events for an even better understanding of your users’ behaviour?Tue, 01 Nov 2022 00:00:00 GMTDaniel Davishttps://usefathom.com/blog/what-google-knows/https://usefathom.com/blog/what-google-knows/There’s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?Tue, 25 Oct 2022 00:00:00 GMTPaul Jarvis