{"id":10515,"date":"2024-11-28T14:45:18","date_gmt":"2024-11-28T13:45:18","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=10515"},"modified":"2026-03-17T10:52:05","modified_gmt":"2026-03-17T09:52:05","slug":"usercentrics-cmp-and-microsoft-consent-mode","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/usercentrics-cmp-and-microsoft-consent-mode\/","title":{"rendered":"Microsoft Consent Mode"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69dc745599a9a\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Seamless support for Microsoft Consent Mode<\/h1>                                    <div class=\"uc-blog-hero__description\">Manage your campaigns in the EU seamlessly with Usercentrics CMP and Microsoft UET Consent Mode. Your simple, reliable solution to collect, manage, and signal valid consent to ad platforms. Maintain conversion tracking and optimized analytics with automated privacy compliance and build user trust.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"461db44b-b789-4c05-b0ad-61808dd847d1\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web&amp;pricing_plan=FreeExtended&amp;source_website=usercentrics.com&amp;lng=en\" target=\"_blank\"><span>Start free<\/span><\/a><a id=\"9afefdce-d457-4a73-9f67-bb3f09da4343\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration uc-button-icon-left\" href=\"\/product-demo\/\" target=\"\"><span>Explore demo<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Seamless-support-for-Microsoft-Consent-Mode.svg?v=260f2ff9c7c809fe\" width=\"752\" height=\"528\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-logo-strip uc-logo-strip-style-dark uc-logo-strip-layout-single-scrolling uc-logo-strip-fullwidth alignfull uc-ctx--dark\" style=\"--logo-count: 7\" tabindex=\"-1\" role=\"region\" aria-label=\"Company logos carousel featuring: Osram, CEWE Stiftung &amp; Co. KGaA, Carl Zeiss Meditec, Konica Minolta, C.H. Beck, Hermes, Douglas\">\n    <div class=\"uc-logo-strip-track\"><img decoding=\"async\" width=\"744\" height=\"192\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/07\/Osram_Logo.svg?v=1257c3d05d85cf6d\" class=\"attachment-full size-full wp-post-image\" alt=\"Osram\" loading=\"lazy\" \/><img decoding=\"async\" width=\"190\" height=\"29\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/06\/cewe.svg?v=5651636669b645cb\" class=\"attachment-full size-full wp-post-image\" alt=\"CEWE Stiftung &amp; Co. KGaA\" loading=\"lazy\" \/><img decoding=\"async\" width=\"105\" height=\"29\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/07\/Carl-Zeiss-Meditec-AG.svg?v=f1eb0404c27f9474\" class=\"attachment-full size-full wp-post-image\" alt=\"Carl Zeiss Meditec\" loading=\"lazy\" \/><img decoding=\"async\" width=\"162\" height=\"30\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2021\/10\/Konica-Minolta.svg?v=ffb30637a59d790b\" class=\"attachment-full size-full wp-post-image\" alt=\"Konica Minolta\" loading=\"lazy\" \/><img decoding=\"async\" width=\"116\" height=\"30\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2021\/10\/CH-BECK.svg?v=225e965f238d8569\" class=\"attachment-full size-full wp-post-image\" alt=\"C.H. Beck\" loading=\"lazy\" \/><img decoding=\"async\" width=\"173\" height=\"27\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2021\/10\/Hermes.svg?v=6ba496e27cd00e8f\" class=\"attachment-full size-full wp-post-image\" alt=\"Hermes\" loading=\"lazy\" \/><img decoding=\"async\" width=\"141\" height=\"27\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2021\/06\/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d\" class=\"attachment-full size-full wp-post-image\" alt=\"Douglas\" loading=\"lazy\" \/><\/div><\/div>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;align-items:center;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-out-of-the-box-support-for-microsoft-uet-consent-mode\">Out-of-the-box support for Microsoft UET Consent Mode<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Advertising on platforms like Bing, Yahoo, or AOL in the EU\/EEA, UK, or Switzerland? Strengthen privacy compliance and campaign performance with a robust, flexible consent management platform (CMP).<\/p>\n\n\n\n<p class=\"is-style-text-lg\">Usercentrics Web CMP delivers automatic support for Microsoft UET Consent Mode. Collect and process only consented user data for privacy compliance while maintaining marketing accuracy and effectiveness.<\/p>\n\n\n<a id=\"1f8c9178-f342-4b61-adab-a92f40a5999e\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-icon-left\" href=\"\/product-demo\/\" target=\"\"><span>Explore Demo<\/span> <svg width=\"25\" height=\"24\" viewBox=\"0 0 25 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.5 6.1561C6.5 5.65726 6.82492 5.12998 7.50979 4.70196C8.1876 4.27835 9.15511 4 10.25 4C11.3449 4 12.3124 4.27835 12.9902 4.70196C13.6751 5.12998 14 5.65726 14 6.1561C14 6.61561 13.7263 7.09665 13.1462 7.50661C12.9207 7.66598 12.8671 7.97799 13.0264 8.2035C13.1858 8.42901 13.4978 8.48263 13.7233 8.32326C14.469 7.79629 15 7.04569 15 6.1561C15 5.18802 14.3735 4.38725 13.5202 3.85395C12.6598 3.31624 11.5023 3 10.25 3C8.99768 3 7.84019 3.31624 6.97981 3.85395C6.12647 4.38725 5.5 5.18802 5.5 6.1561C5.5 7.49652 6.67759 8.5021 8.0906 8.97423C8.35251 9.06174 8.63577 8.92036 8.72328 8.65845C8.81079 8.39655 8.66942 8.11328 8.40751 8.02577C7.14366 7.60348 6.5 6.84529 6.5 6.1561ZM8.96803 6.71429C8.96803 5.77455 9.75701 5 10.7143 5C11.6715 5 12.4605 5.77455 12.4605 6.71429V9.10714C12.6447 9.04241 12.8379 9 13.0426 9C13.4882 9 13.8975 9.17188 14.2067 9.44643C14.516 9.17188 14.9252 9 15.3709 9C16.1826 9 16.8716 9.56027 17.0625 10.3036C17.2763 10.2098 17.5059 10.1429 17.7538 10.1429C18.711 10.1429 19.5 10.9174 19.5 11.8571V16.3214C19.5 18.9129 17.3741 21 14.7342 21H13.7338C12.6083 21 11.6078 20.6138 10.8234 20.0357L10.8052 20L10.7688 19.9821L6.00307 15.3571V15.3393C5.33231 14.6808 5.33231 13.6049 6.00307 12.9464C6.67382 12.2879 7.76976 12.2879 8.44052 12.9464L8.58604 13.0714L8.96803 13.4643V6.71429ZM11.2963 6.71429C11.2963 6.39732 11.0371 6.14286 10.7143 6.14286C10.3914 6.14286 10.1322 6.39732 10.1322 6.71429V16.2143L7.62197 13.75C7.36276 13.4955 7.08082 13.4955 6.82161 13.75C6.56241 14.0045 6.56241 14.2813 6.82161 14.5357L11.5328 19.1071C12.1444 19.558 12.8811 19.8571 13.7338 19.8571H14.7342C16.751 19.8571 18.3358 18.3013 18.3358 16.3214V11.8571C18.3358 11.5402 18.0766 11.2857 17.7538 11.2857C17.4309 11.2857 17.1717 11.5402 17.1717 11.8571V13H15.953V10.7143C15.953 10.3973 15.6938 10.1429 15.3709 10.1429C15.048 10.1429 14.7888 10.3973 14.7888 10.7143V13H13.6247V10.7143C13.6247 10.3973 13.3654 10.1429 13.0426 10.1429C12.7197 10.1429 12.4605 10.3973 12.4605 10.7143V13H11.2963V6.71429Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-full\"><a href=\"\/product-demo\/\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"377\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2025\/07\/ProductDemoIllustration.png\" alt=\"Man interacting with a laptop alongside a Usercentrics consent management platform product demo\" class=\"wp-image-19171\" srcset=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2025\/07\/ProductDemoIllustration.png 701w, https:\/\/usercentrics.com\/wp-content\/uploads\/2025\/07\/ProductDemoIllustration-300x161.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Why choose Usercentrics Web CMP                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69dc7455a1c8f\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Effortless privacy compliance        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Automated scanning for cookies and trackers, setup in minutes, and automated updates. Adapt to evolving regulations, frameworks, and policies to maintain compliance while staying focused on growth.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Secure your marketing performance        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Boost your advertising results and protect revenue streams with the Microsoft UET Consent Mode integration. Automatically collect and signal consented user data for privacy-compliant, data-driven, and high-performing campaigns.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Enhance user experience        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Deliver a privacy-first experience that builds trust and drives engagement, without compromising your website\u2019s design or performance.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69dc7455a1c8f\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                    <div class=\"uc-cards-slider__footer uc-cards-slider__footer--center\">\n                    <a id=\"26779a7b-2755-449f-a0d1-0402c12eb5db\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/account.usercentrics.eu\/?trial=standard&amp;uc_subscription_type=web&amp;pricing_plan=FreeExtended&amp;source_website=usercentrics.com&amp;lng=en\" target=\"_blank\"><span>Start free trial <\/span><\/a>                <\/div>\n                                <\/div>\n<\/div>\n\n\n    <div class=\"uc-marketing-numbers animated uc-ctx--base\" id=\"uc-marketing-numbers0c6757a0-924b-43bf-8060-348bc7a44883\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">websites and apps in 195 countries<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            B                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">monthly consents<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">customer retention rate<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">rating on G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div id=\"uc-cta_69dc7455a406f\" class=\"uc-cta uc-cta--button uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Explore our Microsoft UET Consent Mode implementation guide<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"bec7523e-0c2b-4676-ae98-1dba28a573af\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/support.usercentrics.com\/hc\/en-us\/articles\/16979383837468-Setting-up-Microsoft-Universal-Event-Tracking-for-Consent-Mode\" target=\"_blank\"><span>Set up now<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69dc7455a406f\"));\n    <\/script>\n\n\n<div class=\"bg-brand-white uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);align-items:center;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-manage-all-consent-modes-in-one-platform\"><strong>Manage all consent modes in one platform<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg has-medium-font-size\">Google. Microsoft. Amazon.<\/p>\n\n\n\n<p>Microsoft isn\u2019t the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.<\/p>\n\n\n\n<p>With Usercentrics CMP, you manage Microsoft UET and Clarity Consent Mode, Google Consent Mode v2, and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send consistent, compliant signals to Google, Microsoft, and Amazon<\/li>\n\n\n\n<li>Ensure Microsoft tags respect user consent across your entire stack<\/li>\n\n\n\n<li>Improve signal quality for better optimization and more accurate reporting<\/li>\n\n\n\n<li>Reduce manual work for marketing and engineering teams<\/li>\n\n\n\n<li>Stay ahead of evolving global privacy requirements<\/li>\n<\/ul>\n\n\n<a id=\"adb72582-4ead-4add-b86f-789e954d3966\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/free-trial\/\" target=\"\"><span>Start free trial<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"495\" width=\"700\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2026\/03\/Regulations-images.svg?v=ef9349386fc716ce\" alt=\"Illustration of a cookie banner with some consent mode integrations\" class=\"wp-image-27851\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"495\" width=\"568\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Automate-data-privacy-compliance-1.svg\" alt=\"\" class=\"wp-image-10619\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-automate-data-privacy-compliance\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\">Automate data privacy compliance<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Simplify compliance with regulatory and ad platforms&#8217; requirements.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Maintain multi-regulation compliance with the GDPR, CCPA, and more<\/li>\n\n\n\n<li>Monitoring and updates as privacy laws and platform policies evolve<\/li>\n\n\n\n<li>Leverage 2,200+ legal templates and customizable privacy policy embeddings for faster setup<\/li>\n\n\n\n<li>Automatically detect, categorize, and block all tracking and data processing services in use until you receive consent<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-provide-personalized-user-experiences\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Provide personalized user experiences<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Create a seamless and trusted brand experience for your users.<br>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Fully customizable consent banner aligned with your website\u2019s design and messaging<\/li>\n\n\n\n<li>Granular consent controls to give users clear choices and control over data access<\/li>\n\n\n\n<li>Dynamic support for 60+ languages to clearly present relevant consent options<\/li>\n\n\n\n<li>Cross-domain and cross-device integration for a unified experience<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"463\" width=\"568\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Provide-personalized-experiences.svg\" alt=\"\" class=\"wp-image-10622\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:9;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"463\" width=\"568\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/12\/Increase-marketing-monetization.svg\" alt=\"\" class=\"wp-image-10621\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:10;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-increase-marketing-monetization\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Increase marketing monetization<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Optimize consent data collection to deliver more personalized ads, improve user engagement, and boost ROI.<br>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Advanced consent and user analytics for clear, actionable insights<\/li>\n\n\n\n<li>Built-in A\/B testing to optimize consent rates<\/li>\n\n\n\n<li>Automated support the latest version of Microsoft UET Consent Mode<\/li>\n\n\n\n<li>Integrations with Google Tag Manager, IAB TCF v2.2, and more<\/li>\n<\/ul>\n\n<\/div>\n\n<\/div>\n\n<div id=\"start-free\" class=\"uc-trial-tabs alignfull uc-trial-tabs--layout-light uc-ctx--base\" style=\"\" data-component-id=\"uc-trial-tabs-93e2f30c-15c5-400f-ac07-e0efee7c225f\">\n    <div class=\"uc-trial-tabs-header uc-ctx--base\">\n    <div class=\"uc-trial-tabs-header__inner\">\n                                <h2 class=\"like-h1 uc-trial-tabs-header__heading no-default-margin disable-uppercase\">Simplify privacy compliance, maximize marketing performance<\/h2>                        <\/div>\n<\/div>\n    <div class=\"uc-tabs-container uc-ctx--base\" id=\"tabs_69dc7455b9b9f\" data-hash=\"true\" data-transitions=\"true\">\n    <div class=\"uc-tabs-container__tabs\" role=\"tablist\">\n                                <div class=\"uc-tabs-container__tabs-item is-active\"\n                 tabindex=\"0\"\n                 role=\"tab\" aria-selected=\"true\"\n                 data-tab-id=\"web\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/08\/cmp.svg?v=017a1d6fb4ed7b16\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Usercentrics Web CMP<\/span>\n            <\/div>\n                                <div class=\"uc-tabs-container__tabs-item\"\n                 tabindex=\"-1\"\n                 role=\"tab\" aria-selected=\"false\"\n                 data-tab-id=\"app\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/08\/app_cmp.svg?v=7b1c194a7f5d01c8\" class=\"attachment-full size-full\" alt=\"\" aria-hidden=\"true\" \/>                                <span>Usercentrics App CMP<\/span>\n            <\/div>\n            <\/div>\n    <div class=\"uc-tabs-container__window alignfull\">\n        <div class=\"uc-tabs-container__track\"\n             style=\"margin-left: 0\">\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                    >\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n                                                <div class=\"uc-trial-tabs__item--heading like-h2 no-default-margin\">Powerful, scalable consent management for every website<\/div>\n                <div class=\"uc-trial-tabs__item--preamble\"><ul class=\"is-style-uc-shield-bullet\">\n<li>Keep your data-driven marketing running smoothly as privacy requirements evolve<\/li>\n<li>Capture consent-based data to reduce data gaps and protect revenue<\/li>\n<li>Deliver a seamless, compliant user experience that builds trust without impacting site speed or performance<\/li>\n<\/ul>\n<p class=\"like-text-lg\">See how effortless consent management can be and how it can boost your marketing results and customer engagement.<br \/>\n<strong>Try Usercentrics free for 14 days.<\/strong><\/p>\n<\/div>\n                <div class=\"uc-trial-tabs__item--badges\"><img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"124\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/08\/google_cmp_certified_badge.svg?v=fdcf0cf02c876cbb\" 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no-default-margin\">\n                                            <li class=\"uc-trial-tabs__item--features_item\">Unlimited configurations and domains<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Daily Website Scanner<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Privacy Policy Embeddings<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                                            <div class=\"uc-tabs-container__slide\"\n                     role=\"tabpanel\"\n                     data-enable-160=\"0\"\n                     inert>\n                    <div class=\"uc-trial-tabs__item uc-ctx--base\">\n    <div class=\"uc-trial-tabs__item--main\" >\n        <div class=\"uc-trial-tabs__inner\">\n            <div class=\"uc-trial-tabs__item--content\">\n             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configurations<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Express setup with our app scanner<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Access to all App SDKs: iOS, Android, Flutter, React Native, and Unity<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Google Consent Mode support<\/li>\n                                            <li class=\"uc-trial-tabs__item--features_item\">Ticket support<\/li>\n                                    <\/ul>\n                            <\/div>\n        <\/div>\n    <\/div>\n                <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n    <script>window.ucPreselectTabsContainerHash(\"tabs_69dc7455b9b9f\")<\/script>\n<\/div>\n    <script>\n        (() => {\n            if (window.experiment81_modify_trial_tabs_content) {\n                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no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n         What is Microsoft UET Consent Mode?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft UET Consent Mode is a solution that allows you to track and measure conversions on your website while respecting user consent preferences. It adjusts how tracking works based on whether users have granted or declined consent for cookies and tracking technologies. It therefore supports privacy compliance with data privacy regulations such as the GDPR. It is relevant for companies doing business in the EEA\/EU, the UK, and\/or Switzerland that need to achieve GDPR and Microsoft compliance.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is Universal Event Tracking?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Universal Event Tracking (UET) is a key feature provided by Microsoft Advertising that allows you to track the valuable actions users take on your website, such as purchases, sign-ups, and page visits. By integrating the UET tag on your site, you can gain insights into how users interact with your content after clicking on your ads. This tool helps optimize your campaigns for better performance and conversions.<\/p>\n<p>Additionally, UET enables advanced capabilities like remarketing, allowing you to re-engage visitors with personalized ads and maximize the impact of your advertising efforts.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Why is Microsoft UET Consent Mode important for advertisers?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft Consent Mode is essential for keeping your ad campaigns compliant with privacy laws like the GDPR and CCPA. It enables you to continue tracking conversions and gaining insights from ads while respecting users\u2019 consent preferences about data collection. With Consent Mode, you can continue using Microsoft Advertising services with compliance, which helps you avoid legal penalties and build trust with your audience.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What happens if users decline consent?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>If a user declines to consent, Microsoft UET will still send anonymized data (such as ad interaction timestamps and limited data signals) but will not track detailed information or set tracking cookies. You\u2019ll still receive basic data about ad clicks and conversions, but it will be aggregated and less precise.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How does Microsoft UET Consent Mode work?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft UET Consent Mode works by adapting the behavior of tracking tags based on the user\u2019s consent status. When a user visits your website, Consent Mode detects whether they have agreed to or declined the use of cookies and other tracking technologies.<\/p>\n<p>If the user consents, Microsoft UET functions normally, collecting and sending full tracking data that includes personal data for ad targeting, conversion tracking, and remarketing.<\/p>\n<p>If the user declines to consent, Microsoft UET enters a restricted mode, sending anonymized and aggregated data (such as pings) without using cookies or other identifiers that could store personal information. This allows you to continue receiving basic reporting metrics (e.g., ad clicks or conversions) without violating privacy laws like the GDPR or CCPA.<\/p>\n<p>In essence, Microsoft UET Consent Mode helps maintain valuable insights from your campaigns while facilitating legal compliance and respecting user privacy.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How do I implement Microsoft Consent Mode?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Usercentrics Web CMP has built in support for UET, but for full support of Consent Mode, you need to add a small code snippet to your website. <a href=\"https:\/\/support.usercentrics.com\/hc\/en-us\/articles\/16979383837468-Setting-up-Microsoft-Universal-Event-Tracking-for-Consent-Mode\" target=\"_blank\" rel=\"noopener\">Follow these steps<\/a> for the full setup.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Why does my website need user consent for advertising?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Using a consent management platform on your website can help you obtain the granular and GDPR compliant consent from your end-users that your website needs to activate its cookies and trackers. Through a consent banner on your website, users will be able to filter their selection of cookies and give specific consent to their purpose, provider, and duration.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Is Microsoft UET Consent Mode compliant with the GDPR and other privacy regulations?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft UET Consent Mode is designed to help advertisers align with privacy regulations like the GDPR and CCPA. By adjusting how data is collected based on user consent, it gives businesses the tools they need to operate in a compliant way while still maintaining valuable insights from advertising campaigns. However, full compliance depends on how the tool is implemented and integrated into your overall data privacy practices.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is Microsoft compliance?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Microsoft compliance is offered by Microsoft through its suite of tools and services within platforms like Microsoft 365 and Azure. These solutions help businesses meet data privacy regulations by providing features such as data encryption, audit logs, compliance reporting, and privacy controls. These tools are designed to support secure data handling and regulatory compliance for organizations of all sizes.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-10515","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Seamless Microsoft Consent Mode Support | Usercentrics<\/title>\n<meta name=\"description\" content=\"Simple ad compliance with Microsoft UET Consent Mode using Usercentrics Web CMP. 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