Marketing technology has changed the way marketers identify and interact with their customers and prospects. Using intent data, top marketers are embracing predictive technologies to spotlight their best prospects, identify the next logical step in the purchase cycle, and understand customers’ digital body language to identify when they are most receptive to outreach.

Just months into her new role as CMO of SAP, Alicia Tillman sits down with IDG Communications’ CMO, Josh London, to discuss the importance of having a diverse company culture and how data is helping SAP innovate and deliver practical solutions for clients.

1. GDPR Will Be a Wake-Up Call to Marketers Globally The General Data Protection Regulation (GDPR), which goes into effect May 2018, will require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but the regulation also extends to foreign companies processing data from EU […]

An orchestra, when in rhythm, can bring harmony to life. Its beauty derives from the combination of different sections that are arranged together to create something spectacular. If a section is missing or out of tune, it will immediately fall flat. The same can be said for your marketing initiatives. Too often, brands try to […]

Much has been made of balancing the art and science of marketing, but few can deny the critical role that data plays in the modern marketing organization.

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss Informatica’s evolving go-to-market strategy, how her team is using predictive analytics to decipher customers’ digital body language, and how data is defining the role of marketing and the CMO in the C-suite.