Interactive Ad Units
View all available TechNetwork ad units in IDG’s US Product Library
TechNetwork from IDG
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A Publisher-Driven Network
TechNetwork from IDG delivers premium technology audiences at scale, without sacrificing quality. The Network is powered by IDG’s first-party data to identify target audiences based on in-market purchase intent, anchored by IDG’s industry-leading flagship publications with over 50 years of editorial authority, and amplified by a focused global network of premium technology publishers, vetted for quality.
Our Quality
Strict quality control standards ensure advertisers are only associated with premium content in a brand-safe environment. We maintain partnerships with data, rich media, and ad verification partners to ensure best-in-class service solutions for our clients.
Our Audience
Our deep relationship with active consumers and influential business professionals creates a unique opportunity for tech marketers to engage with their target audiences.
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Tech Media Exchange
View IDG's 2017 Programmatic Buying StudyIDG’s private marketplace, the industry’s first tech-focused private ad exchange, efficiently and effectively delivers upon the global buying needs of tech advertisers. Our Private Marketplace is a transparent solution for all agencies, trade desks, and DSP’s to access quality inventory in an intelligent manner across a variety of media platforms and ad packages.
Our programmatic marketplace is a unified platform solution that delivers:
- Global access to IDG’s multi-channel inventory pool
- IDG’s DMP for real-time data segmentation and targeting efficiency
- Increased performance through uniform ad formats and packages
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For Publishers
Leveraging IDG’s global audience and decades of technology expertise, we have developed a community of high-quality technology and non-endemic publishers unmatched in the market.
Benefits:
- Worldwide sales team
- Deep relationships with top-tier advertisers
- High engagement
- Custom programs and solutions
- Revenue opportunities across multiple platforms
- Ease of billing & financial management