Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In this edition of IDG’s CMO Perspectives, Ariel also shares how the partner ecosystem is a strength for AWS customers and how his marketing team influences customer experience.

B2B media companies have a new role to play when it comes to delivering audiences to advertisers. Top of funnel awareness tactics still have merit, but increasingly media companies are offering a secret weapon to help their partners deepen engagement and get closer to their prospective customers—data. Powerful data signals to drive deep customer engagement […]

Managing security for today’s enterprises is an increasingly complex task. But being comfortable with failure is an important skill. Managing security for today’s enterprises is an increasingly complex task. Just look at the environment you work in: threats both inside and out, legacy technologies that may be exposing your systems through unknown or unpatched vulnerabilities, […]

Thought leadership is a term that gets thrown around a lot – every company wants to be considered a ‘thought leader,’ but very few go about it the right way. Thought leadership marketing requires a dedication to a topic or concept over time, and a concerted approach to weave it through all your marketing initiatives. […]

Ryan Carlson, CMO of Okta, describes how his team builds relationships with CIOs in this edition of IDG’s CMO Perspectives. During this conversation with Josh London, CMO of IDG Communications, Ryan also shares how he looks for diverse skills when building a marketing team and the role AI is taking in the martech stack.

The Relationship between Brand and Story The first time I heard the word “brand” I was maybe 10 years old. My dad came home with a short iron rod that was as big around as a ball point pen. It had a triangular handle on one end and his initials – RBT– written in reverse […]