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Google Play Apps & Games

Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

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  • Google Play expands its pre-launch testing capabilities

    Google Play expands its pre-launch testing capabilities

    Discover how the free test crawl can now be guided to explore deep-links, fill in forms and even play games
    Go to the profile of Suzanne van Tienen
    Suzanne van Tienen
    Jul 13
    How to fix app quality issues with Android vitals (Part 2)

    How to fix app quality issues with Android vitals (Part 2)

    Part 2 of 2: How fixing crashes and unnecessary wake locks can improve Play Store performance
    Go to the profile of Wojtek Kaliciński
    Wojtek Kaliciński
    Jul 6
    Future proof your subscription business

    Future proof your subscription business

    Take advantage of new tools to improve your business today and tomorrow
    Go to the profile of Niko Schröer
    Niko Schröer
    Jun 25
    How to optimize your app for Android (Go edition)

    How to optimize your app for Android (Go edition)

    Insights to help you create apps which work on Android phones around the world
    Go to the profile of Raj Ajrawat
    Raj Ajrawat
    May 29
    How to avoid opinion-based product prioritization

    How to avoid opinion-based product prioritization

    Discover insights to help you drive decision making using data and better manage stakeholders
    Go to the profile of Tamzin Taylor
    Tamzin Taylor
    May 22
    Introduction to accessibility for Android apps and games

    Introduction to accessibility for Android apps and games

    How you can tailor app or game design to improve the experience for everyone
    Go to the profile of Maxim Mai
    Maxim Mai
    May 17
    How to fix app quality issues with Android vitals

    How to fix app quality issues with Android vitals

    Post 1 of 2: How fixing ANR events and excessive wakeups can improve Play Store performance
    Go to the profile of Wojtek Kaliciński
    Wojtek Kaliciński
    May 1
    Discovery in the age of abundant video

    Discovery in the age of abundant video

    Key aspects to consider when improving your content discovery experience
    Go to the profile of Albert Reynaud
    Albert Reynaud
    Apr 27
    The role of mobile technology in improving financial health

    The role of mobile technology in improving financial health

    An introduction to financial health and the opportunity for Fintech entrepreneurs to make a difference
    Go to the profile of Ash Hassan
    Ash Hassan
    Apr 25
    How to win back subscribers who cancel

    How to win back subscribers who cancel

    Learn how developers spot at-risk subscribers, and win them back if they leave
    Go to the profile of Laura Willis
    Laura Willis
    Mar 26
    Predicting your game’s monetization future

    Predicting your game’s monetization future

    An analysis on how top games developers calculate lifetime value
    Go to the profile of Ignacio Monereo
    Ignacio Monereo
    Mar 23
    UX game design insights from The Walking Dead: March to War

    UX game design insights from The Walking Dead: March to War

    How to improve your players’ experience before conducting playtests
    Go to the profile of Player Research
    Player Research
    Mar 19
    Increase conversions in your Android app with a multidimensional approach

    Increase conversions in your Android app with a multidimensional approach

    Tips and examples for building a strategy that works for your business
    Go to the profile of Jakob Kalbfell
    Jakob Kalbfell
    Mar 15
    A guide to the Google Play Console

    A guide to the Google Play Console

    Whether you’re in a business or technical role, in a team of 1 or 100, the Play Console can help you with more than publishing
    Go to the profile of Dom Elliott
    Dom Elliott
    Mar 9
    A Q&A session with founders in the apps & games space

    A Q&A session with founders in the apps & games space

    How four successful founders got to where they are today and what inspired them along the way.
    Go to the profile of Adriana Puchianu
    Adriana Puchianu
    Mar 7
    A new era of launching mobile games

    A new era of launching mobile games

    How mobile game developers are evolving their go-to-market strategies.
    Go to the profile of Emily Putze
    Emily Putze
    Feb 20
    Using behavioural economics to convey the value of paid app subscriptions

    Using behavioural economics to convey the value of paid app subscriptions

    I explore how behavioural economics can be used to better communicate to free users the value of upgrading to paid app subscriptions.
    Go to the profile of Jeni Fisher
    Jeni Fisher
    Feb 14
    Why focusing on tomorrow brings back players in the long run

    Why focusing on tomorrow brings back players in the long run

    Post 2 of 3: How to analyze your mobile game’s retention data
    Go to the profile of Adam Carpenter
    Adam Carpenter
    Feb 7
    Building for the future of TV with Android

    Building for the future of TV with Android

    New features that engage audiences on their big screen
    Go to the profile of Rachel Berk
    Rachel Berk
    Jan 8
    Women and mobile games: learnings for developers

    Women and mobile games: learnings for developers

    The market opportunity in making mobile gaming more diverse, more inclusive, and more engaging
    Go to the profile of Tobias Knoke
    Tobias Knoke
    Dec 7, 2017
    Get your mobile game ready for the holidays

    Get your mobile game ready for the holidays

    🎶 Rockin’ around the IAP 🎶
    Go to the profile of Tobias Knoke
    Tobias Knoke
    Dec 6, 2017
    How to build mobile games with people in mind

    How to build mobile games with people in mind

    User experience design principles to help you build games people want to play
    Go to the profile of Player Research
    Player Research
    Dec 1, 2017
    Innovating with genre mashing in mobile gaming

    Innovating with genre mashing in mobile gaming

    How developers use ‘genre mashing’ to build new and unique gameplay styles
    Go to the profile of Moonlit Beshimov
    Moonlit Beshimov
    Nov 22, 2017
    Shrinking APKs, growing installs

    Shrinking APKs, growing installs

    How your app’s APK size impacts install conversion rates
    Go to the profile of Sam Tolomei
    Sam Tolomei
    Nov 20, 2017
    Outsmarting subscription challenges

    Outsmarting subscription challenges

    Solutions to 10 common challenges developers face with subscription businesses
    Go to the profile of George Audi
    George Audi
    Nov 17, 2017
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