Apple introduced the new iPhone XS, XS Max, and XR at it's September 12th event. The XS is similar to last year's iPhone X but have with a higher dynamic range. The XS Max will be the larger 6.5 inch screen version. The XR will be an LCD version and include only one rear facing camera. All will be using the new A12 Bionic chip which Apple claims as the smartest and fast chip in a smartphone.