AWS Competency Program
AWS Competencies are granted to APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas.
The AWS Competency Program is designed to highlight APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas. Attaining an AWS Competency allows partners to differentiate themselves to customers by showcasing expertise in a specific solution area.
Learn more about current AWS Competencies, benefits, and how to get started below.
AWS Competencies by Industry, Application, and Workload
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Industry
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Application
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Workload
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Industry
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Government
AWS Government Competency Partners provide solutions to—and/or have deep experience working with—government customers to deliver mission-critical workloads and applications on AWS.
Competency Requirements
Consulting Partners | Technology Partners
Education
AWS Education Competency Partners have demonstrated industry expertise and solutions aligning with AWS architectural best practices for teaching and learning, administration, and academic research efforts in education.
Competency Requirements
Consulting Partners | Technology Partners
Nonprofit
AWS Nonprofit Competency Partners have demonstrated success by providing end-to-end resources to scale mission impact and drive social change.
Competency Requirements
Consulting Partners | Technology Partners
Public Safety and Disaster Response
AWS Public Safety & Disaster Response Competency Partners have proven successful in developing and delivering solutions on AWS that help customers to prepare, respond, and recover from emergencies and natural or man-made disasters and ensure the safety and security of the community.
Competency Requirements
Consulting Partners
Healthcare
AWS Healthcare Competency Partners have demonstrated success in building solutions to help healthcare providers and payers securely store, process, transmit, and analyze clinical information.
Competency Requirements
Consulting Partners | Technology Partners
Life Sciences
AWS Life Sciences Competency Partners help conduct drug discovery, research & develop novel genetic-based treatments, manage clinical trials, engage in biopharma manufacturing & distribution activities.
Competency Requirements
Consulting Partners | Technology Partners
Financial Services
AWS Financial Services Competency Partners have demonstrated industry expertise, readily implemented solutions that align with AWS architectural best practices, and have staff with AWS-certifications.
Competency Requirements
Consulting Partners | Technology Partners
Industrial Software
AWS Industrial Software Competency Partners provide solutions targeting one or more of the primary steps in discrete manufacturing or process industries: Product Design, Production Design, Productions/Operations.
Competency Requirements
Consulting Partners | Technology Partners
Digital Media
AWS Digital Media Competency Partners have demonstrated success in helping Media and Entertainment companies by delivering solutions that assist in the creation, management, and distribution of digital content.
Competency Requirements
Technology Partners
Digital Customer Experience
AWS Digital Customer Experience Competency Partners have demonstrated technical capabilities and success in all phases of the digital customer acquisition and retention lifecycle.
Competency Requirements
Consulting Partners | Technology Partners
Retail
AWS Retail Competency Partners provide solutions in Retail across Customer Engagement, Corporate Merchandize and Planning, Retail Supply Chain and Distribution, Physical, Digital and Virtual store, Advanced Retail Data Science, and Core Retail Business Applications.
Competency Requirements
Consulting Partners | Technology Partners
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Application
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IoT
AWS IoT Competency Partners have demonstrated success in building products and solutions on AWS to support customers in multiple areas, including: intelligent factories, smart cities, energy, automotive, transportation, and healthcare.
Competency Requirements
Consulting Partners | Technology Partners
Mobile
AWS Mobile Competency Partners provide solutions to support developers or have deep experience working with developers, mobile-first businesses to help build, test, analyze and monitor their mobile apps on AWS.
Competency Requirements
Consulting Partners | Technology Partners
Migration
AWS Migration Competency Partners provide solutions or have deep experience helping businesses move successfully to AWS, through all phases of complex migration projects, discovery, planning, migration and operations.
Competency Requirements
Consulting Partners | Technology Partners
Storage
AWS Storage Competency Partners have demonstrated success helping customers evaluate and use the techniques and technologies of effectively storing data in the AWS Cloud.
Competency Requirements
Consulting Partners | Technology Partners
DevOps
AWS DevOps Competency Partners provide solutions to, or have deep experience working with businesses to help them implement continuous integration and continuous delivery practices or helping them automate infrastructure provisioning and management with configuration management tools on AWS.
Competency Requirements
Consulting Partners | Technology Partners
Security
Security Competency Partners have demonstrated success in building products and solutions on AWS to support customers in multiple areas, including: infrastructure security, policy management, identity management, security monitoring, vulnerability management, and data protection.
Competency Requirements
Consulting Partners | Technology Partners
Data and Analytics
AWS Data and Analytics Competency Partners have demonstrated success helping customers evaluate and use the tools, techniques, and technologies of working with data productively, at any scale.
Competency Requirements
Consulting Partners | Technology Partners
Machine Learning
AWS Machine Learning Competency Partners provide solutions that help organizations solve their data challenges, enable machine learning and data science workflows or offer SaaS based capabilities that enhance end applications with machine intelligence.
Competency Requirements
Consulting Partners | Technology Partners
Networking
AWS Networking Competency Partners have validated technical capabilities and demonstrated success in helping customers adopt, develop and deploy applications on AWS.
Competency Requirements
Technology Partners
Cloud Management Tools
AWS Cloud Management Tools Competency Partners help customers identify solutions that enable their cloud strategy by delivering operations and governance best practices.
Competency Requirements
Technology Partners
Container
AWS Container Competency Partners have products/solutions that integrate with AWS services in a way that improves the customer's ability to run workloads on containers on AWS.
Competency Requirements
Technology Partners
End User Computing
AWS End User Computing Competency Partners help customers provision, protect, and get intelligence from end-point devices, end-user apps, and data on AWS.
Competency Requirements
Consulting Partners
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Workload
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Microsoft Workloads
AWS Microsoft Workloads Competency Partners have validated technical capabilities and demonstrated success in helping customers migrate, manage or deploy Microsoft Workloads to AWS.
Competency Requirements
Consulting Partners | Technology Partners
SAP
AWS SAP Competency Partners have demonstrated success helping customers implement, migrate, and manage SAP applications on the AWS Cloud.
Oracle
AWS Oracle Competency Partners have demonstrated success helping customers architect, deploy, and manage Oracle based workloads running on the AWS Cloud.
AWS Competency Partner Benefits
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Visibility and Go-to-Market Activities
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Market Development Funds and Discounts
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Drive Customer Acquisition
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Selective Eligibility Benefits
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Event-Specific Benefits
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Visibility and Go-to-Market Activities
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- Opportunity to create customer references with APN team
- Eligibility to be featured on the APN Blog and APN social channels
- AWS Competency attainment promotion with welcome kit and partner badge
- Eligibility for participation in APN Marketing activities
- Eligibility for participation in co-branded marketing campaigns
- Prioritization in AWS Analyst Relations communications and briefings
AWS Competencies Help You Differentiate Your Business - Opportunity to create customer references with APN team
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Market Development Funds and Discounts
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- Preferred access to Market Development Funds (MDF)
- Increased discount through the AWS Solution Provider Program
AWS Competencies Help You Differentiate Your Business - Preferred access to Market Development Funds (MDF)
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Drive Customer Acquisition
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- Share customer opportunities through the APN Customer Engagement (ACE) Program
- Drive visibility with AWS Customers through prioritized listings on the AWS Webpages
AWS Competencies Help You Differentiate Your Business - Share customer opportunities through the APN Customer Engagement (ACE) Program
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Selective Eligibility Benefits
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- Gain access to dedicated APN Partner field members
- Prioritization and eligibility for the AWS Solution Space Program
- Prioritization and eligibility for the AWS Quick Start Program
AWS Competencies Help You Differentiate Your Business - Gain access to dedicated APN Partner field members
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Event-Specific Benefits
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- Exclusive onsite benefits at AWS events
- Exclusive access and participation in AWS Competency Events and Solution Showcase
AWS Competencies Help You Differentiate Your Business
Getting Started with the AWS Competency
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Step 1: Meet APN Tier Requirements
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Step 2: Select AWS Competency
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Step 3: Apply for AWS Competency
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Step 1: Meet APN Tier Requirements
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Satisfy APN Tier Requirements
In order to apply for AWS Competencies, partners must meet APN tier requirements before applying for the Competencies listed above. Follow the steps below to ensure your firm's Partner Scorecard is up-to-date and to apply for your APN Upgrade.
AWS Customer References: Competency Customer References are pulled from the Partner Scorecard. These references can either be public (such as a case study, whitepaper, or customer quote) or non-public (a customer who can confirm a given project happened). To submit Customer References, follow the below steps:
- Step #1: Log in to the APN Portal
- Step #2: Click on "View my APN Account" from left navigation
- Step #3: Click “Under References, Select "New"”
- Step #4: Add project details and click “Submit”
AWS Support (Business Level): To sign up for AWS Support, click here.
AWS Trainings: APN Partners receive discounts on AWS Instructor-Led Training by registering through the APN Portal.*
Follow the steps below to sign up for courses near you:
- Step #1: Log in to the APN Portal
- Step #2: Click on the "Training" tab
- Step #3: Select course and register
AWS Certifications: Learn more and schedule your exam here.
*All APN Partners have access to the APN Portal. If you're already an APN Partner and don't have an APN Portal login, please self-register here.APN Tier (Select [formerly Standard], Advanced or Premier): Once your Partner Scorecard is up-to-date, apply to Upgrade your firm’s APN membership, follow the steps below:
Step #1: Log in to the APN Portal
Step #2: Click on "View Partner Scorecard" from left navigation
Step #3: Submit APN Partner compliance details
Step #4: Click "Apply to Upgrade" -
Step 2: Select AWS Competency
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Differentiate your practice, product, or solution on AWS
Review AWS Competencies: Decide which AWS Competency best fits your company’s area of focus. Review Competencies by Industry, Solution, and workloads above.
Download Validation Checklist: Once you’ve decided on which AWS Competency to apply for, download the Competency Validation Checklists (included above) and review requirements. Before applying for an AWS Competency, please make sure your firm meets all requirements listed on the Validation Checklist for the Competency.
AWS Customer References: AWS Competencies require 4 AWS Customer References specific to the Competency. When you go to apply for the AWS Competency, you will be expected to submit Customer References and project details at that time. For required public AWS Customer References, you will need to submit a public case study, whitepaper, or blog post that details your work on AWS with the customer.
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Step 3: Apply for AWS Competency
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Review the Validation Checklist and Apply
Once your firm has met Competency requirements outlined by the Validation Checklist, follow the steps below to submit your AWS Competency application:
Apply for AWS Competencies:
- Step #1: Log in to the APN Portal
- Step #2: Click "View My APN Account" from left navigation
- Step #3: Select the Competency you wish to apply for
- Step #4: Complete Competency Application
- Step #5: Email completed Self-Assessment to competency-checklist@amazon.com
As part of the Competency Application, you will be requested to provide details about your solutions and customer deployments related to the Competency.
As part of the Competency Application, you will be requested to provide details about your solutions and customer deployments related to the Competency.
THE NEXT SMART
AWS Competency Partners equipped with the expertise and comprehensive
capability to help you succeed at any stage of your cloud journey