APN Global Startup Program
Power your fast growing enterprise-tech startup
The AWS Partner Network (APN) Global Startup Program is for startup APN Select and Advanced Technology Partners looking to grow their products on AWS. Our dedicated startup resources provide support through technical validation, go-to-market support, and sales enablement to support startups at the speed they need.
APN Global Startup Program Benefits
The APN Global Startup Program offers unique support to selected startups by assigning a dedicated Startup Partner Development Manager (PDM) with deep AWS knowledge and startup business experience. The APN Global Startup Program supports fast-scaling startups and their Venture Capitalists in three key areas:
Technical Validation
Go-to-Market Support
Sales Enablement
Journey of a Startup on AWS
From early-stage to late-stage startups, we offer credits, training, and resources to support all types and sizes of startups from across the globe.
Early Stage Startups
Whether you need help solving a technical challenge, hiring the right engineers, or finalizing a fundraising round, AWS Startups have all the resources you need to get started.
AWS Activate for Startups provides the resources your startup needs to quickly get started on AWS including credits, training, and support.
AWS Lofts provide a place where startups and developers can meet over coffee, work on their apps, attend educational sessions, and get in-person answers to AWS technical questions at no cost.
AWS Startup Days are free full-day events that deliver education and networking opportunities to startups to enable and accelerate innovation and growth, provide education on emerging trends, and inspire action through personal experiences of startup founders.
Later Stage Startups
For later-stage startups. The APN Global Startup Program provides go-to-market (GTM) support for selected startup APN Technology Partners. This invite-only program helps specific startups become enterprise-ready with increased prescriptive benefits, accelerated path to APN requirements, and a more robust set of resources so that startups can significantly accelerate their growth.
APN Global Startup Journey
-
Step 1: APN Global Startup Program Invite
-
Step 2: Meet APN Tier Requirements
-
Step 3: Execute on Partner Business Plan
-
Step 1: APN Global Startup Program Invite
-
Criteria
To be considered for the invite-only APN Global Startup Program, startups need to:
- Have a clear, demonstrated product market fit for an innovative enterprise technology product
- Be backed and recommended by a top-tier VC firm
- Have sales and marketing resources in place to building your AWS and cloud strategy
Submit interest
If you think you meet the criteria, contact us on the interest form, and we will be able to recommend the best path forward for your startup, even if you don’t qualify for the APN Global Startup Program.
Connect with AWSOnce you submit your interest, we will have a member of AWS reach out and help you determine the best path to becoming an APN Global Startup Partner.
-
Step 2: Meet APN Tier Requirements
-
Explore APN Partner Central resources
Achieve APN Select TierOnce registered with the APN, we will work with you on the process to advancing to the APN Select Tier. You will also be registered for the APN Navigate Foundations Path to learn how to build, market, and sell as an APN Partner.Technical Baseline ReviewStartups can receive support from Startup Partner Solution Architects on optimizing products and technology on AWS in order to demonstrate customer success, prove deep technical and product expertise, and match world-class best practices.Score quick wins for visibilityBecome eligible to be published on our AWS Startups Blog and start tracking your sales opportunities in APN Partner Central. -
Step 3: Execute on Partner Business Plan
-
Develop a Partner Business PlanTogether with your PDM, develop a Partner Business Plan that will include a Go-to-market (GTM) plan with goals in Technical Validation, GTM Support, and Sales Enablement.
Execute
In the APN Global Startup Program, we will meet on a weekly, monthly, and quarterly basis to align on KPIs, GTM activities, and more.
Meet APN Advanced Tier requirementsMeet the knowledge, experience, and customer success requirements to achieve the APN Advanced Tier.Additional benefitsWork with your PDM to participate in APN Partner Programs, and make the most of the marketing and funding benefits available at APN Advanced Tier.
“Our collaboration with AWS is core to Auth0's business. We have access to the best technical resources and marketing programs which we are leveraging to drive strong and meaningful go-to-market success with the AWS field.”
- Eugenio Pace, CEO, Auth0
“We all know about Amazon's customer-obsession, but, we are experiencing first hand AWS' partner-obsession through the APN Global Startup Program! We are really excited about our ability to now reach more customers through sales enablement and joint marketing efforts."
- Raghotham Murthy, Founder and CEO, Datacoral
“An increasing number of Fortune 1000 companies are migrating to the cloud to accelerate the pace at which they innovate and bring new services to the market. We have collaborated with AWS to rapidly and securely distribute business-critical data across these enterprises, to deliver solutions that enable digital transformation initiatives."
- Chris Cook, CEO, Delphix
“Our collaboration with AWS and participation in the APN Global Startup Program enables our joint customers to leverage AWS’s powerful services and components along with our data-privacy technologies, to accelerate their data platform roadmaps while taking an uncompromising position on data privacy.”
- Jason du Preez, Founder and CEO, Privitar
“Our long-standing collaboration with AWS has not only helped deliver real-time analytics solutions to thousands of customers seeking insights across all of their data, but its paid dividends in terms of accelerating Sisense’s market leadership position in the BI & data analytics industry.”
- Dr. Guy Levy-Yurista, Chief Strategy Officer, Sisense
"Sisense is a great example of how Insight Partners and the APN Global Startup Team identify disruptive industry leaders and can help companies get to the next level."
- Jeff Horing, Managing Director, Insight Partners (Investor in Sisense)
“The value we have received from both the APN and the Startup teams at AWS has been transformative to our business. We would not be where we are without them.”
- Justin Antonipillai, Founder and CEO, WireWheel
“We are excited about leveraging the relationship with AWS to strengthen our ability to support financial services customers in their Digital Transformation journey, as they migrate to the cloud. This teaming up further enhances our capabilities by tapping into vast AWS go-to-market resources.”
- David Sosna, Co-founder and CEO, Personetics
"Amperity’s collaboration with AWS empowers brands to better identify and understand their customers, improving accuracy and speed of business decision-making, core to scaling any digital strategy."
- Kabir Shahani, CEO, Amperity
“Benchling’s collaboration with AWS is advancing the biotech revolution through the power of the cloud. By offering a highly scalable, collaborative platform, together we’re helping researchers achieve life-changing breakthroughs faster in a range of biotech fields, from cell therapy to plant-based meat.”
- Sajith Wickramasekara, Founder and CEO, Benchling
“AWS Partner Network team is a truly valuable partner, helping us to scale our business with AWS as we grow. From taking part in key events and unique programs, up to accelerating our sales pipeline."
- Amiram Shakar, CEO and Co-Founder, Spotinst
