APN Customer Engagements Program

Collaborate with AWS to drive successful customer engagements

What is the ACE Program?

The APN Customer Engagements (ACE) Program enables AWS Partner Network (APN) Partners to build, grow, and drive successful customer engagements with AWS Sales. It provides APN Partners with a platform to collaborate with AWS Sales and Marketing teams, request funding and technical support to help you co-sell with AWS.

All APN Consulting and Technology Partners can participate in the ACE Program, irrespective of where you are in your APN Partner journey. Discover ACE Program sales motions, benefits, and how to become eligible for ACE Program benefits below.

Hear from APN Partners leveraging ACE

ACE Sales Motions

The ACE Program supports these sales motions to help you grow your business.

APN Partner Opportunity Referrals

All APN Partners can submit sales opportunities to seek AWS Sales support. Once an opportunity is validated, you can collaborate with AWS Sales to help build your business.

AWS Opportunity and Lead Referrals

APN Select or higher tier partners who participate in various APN Programs and meet ACE Program criteria become eligible for AWS referred opportunities and leads to help you co-sell.

ACE Program Benefits

Engage with AWS Sales teams

For every AWS validated opportunity, you receive an introduction to AWS Sales to engage on the customer opportunity.

Evangelize your customer successes

You can manage your opportunity pipeline and share customer successes to drive visibility and build trust with AWS Sales. Eligible partners are able to participate in joint or AWS-led customer campaigns.

Receive technical support and resources

Receive technical support and gain access to tools and resources for your AWS validated opportunities including AWS Compete, or Cloud Economics resources.

Accelerate through APN Partner Journey

Opportunities submitted through the ACE tool and successfully launched are also accounted towards your APN Tier requirements, enabling you to grow as an APN Partner.

ACE Partner Journey

The ACE Program doesn’t require an application process. All registered and APN Tier Partners (Select, Advanced, and Premier) can leverage the ACE Program by accepting the terms and conditions when they access the ACE Pipeline Manager in APN Partner Central.

Follow these steps to begin collaborating and co-selling with AWS.

First, share APN Partner opportunities with AWS Sales

Start your ACE journey with submitting sales opportunities in the ACE Pipeline Manager to seek AWS Sales support.

Step 1: Access ACE Pipeline Manager
Step 2: Submit opportunities
Step 3: Keep opportunities up-to-date
Step 4: Launch the opportunity

Step 1: Access ACE Pipeline Manager
- Learn about sharing opportunities through ACE Pipeline Manager by watching the "Introduction to ACE" Webcast
- Access ACE Pipeline Manager on APN Partner Central to submit opportunities to AWS
Note: ACE Pipeline Manager can only be accessed by your partner alliance lead. You alliance lead can grant you permissions in the Opportunity Management tool by adding you as a user in the tool.
Step 2: Submit opportunities
- Read through ACE User Guide in APN Partner Central to learn about what accounts for an AWS Validated Opportunity
- You can submit new opportunities through the ACE Pipeline Manager on APN Partner Central by accessing the "My Customers" tab, and accepting ACE Program terms and conditions. Select "+ new" to submit an opportunity
- Enter your new opportunity details in the submission form provided. You will receive a notification in APN Partner Central that your opportunity has been submitted
- Upon opportunity validation, you will receive an email introducing you to the AWS Sales team and can communicate directly with them
Step 3: Keep opportunities up-to-date
- Regularly update customer opportunities throughout the opportunity life cycle in the ACE Pipeline Manager to maximize visibility with AWS Sales
Step 4: Launch the opportunity
- Ensure you launch the opportunity in APN Partner Central to account these towards your APN Partner Tier requirements to grow along your APN Partner journey

Then, become eligible for ACE Program benefits

In order to take advantage of the relationship you are building with AWS Sales on every validated opportunity, continue your ACE journey by following these steps.

Advanced and Premier Tier APN Partners Step 1:
Select Tier APN Partners Step 1:
Step 2: Receive ACE Benefits

Advanced and Premier Tier APN Partners Step 1:
- All Advanced and Premier Tier compliant APN Partners meet ACE Eligibility requirements, and are eligible to receive ACE benefits
Select Tier APN Partners Step 1:
You will need 10 AWS Validated Opportunities over a rolling 12-month period in ACE Pipeline Manager.

Demonstrate your expertise and proven customer success by qualifying for one or more of the APN Program designations listed below. You should also have an active APN Partner Solutions Finder Directory (PSF) Listing.
Step 2: Receive ACE Benefits
- Expand engagements with AWS Sales, engage in joint marketing campaigns, and participate in the APN Partner Funding Programs
- Access and accept shared leads and opportunities through the ACE Pipeline Manager on APN Partner Central by accessing the "My Customers" tab
- APN Partners can receive customer leads generated through "Contact Us" requests from APN Partner Solutions Finder, APN Blog posts, or public customer references you are featured in

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