AWS Partner Marketing Central

Access quick and easy marketing tools and resources that enable you to generate demand for your solutions on AWS

Announcements

Marketing Academy: *NEW* self-service marketing curriculum which teaches you how to drive awareness, interest, and demand for AWS offerings.

Agency Connect: Access cost effective turnkey services or create custom campaigns with AWS preferred agencies. Learn more »

Migrate to Modernize Campaign: Highlight your company’s focus on driving sustainable digital transformations by migrating and modernizing on AWS.

Marketing Central is a self-service marketing tool that allows you to easily customize and launch co-brandable Partner Ready campaigns, find AWS preferred agencies that offer cost effective services, access digital courses on marketing education, or request the support of a virtual Partner Marketing Manager (vPMM).

Marketing Central is a benefit available, via AWS Partner Central, to AWS Consulting Tier Partners (Select +) and AWS Partners with a program designation, at no extra cost. Learn more about what's available and how to quickly get started below.

Marketing Central Overview Guide »

Success with the AWS Marketing Central

Mphasis Stelligent

Learn how Mphasis Stelligent leverage AWS Marketing Central to develop joint marketing plans, build co-brandable campaigns, and engage AWS preferred agencies to create and execute demand generation activities that generate leads and build pipeline.

Watch the video »

Anchor Systems Pty Ltd.

Learn how Anchor has increased their AWS related sales pipeline by 219% year on year in 2021 with the help of AWS Marketing Central. You too can take advantage of these programs by logging into AWS Marketing Central (SSO required).

Watch the video »

  • Partner Ready Campaigns
  • Agency Connect
  • Concierge Service
  • Marketing Academy
  • Partner Ready Campaigns
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    Partner Ready Campaigns

    AWS Partners can execute campaigns with customized and co-brandable content and connect with AWS preferred agencies that are well-versed in AWS Brand and messaging guidelines. Partner Ready campaigns can be executed right from within Marketing Central or assets can be customized and then downloaded to send from your own platform. Assets include landing pages, emails, social media kit, banner ads, case study templates, copy blocks, solution briefs, and more. Start increasing your brand visibility and attracting new prospects by co-branding with AWS. Begin creating campaigns now by logging in to Marketing Central.

  • Agency Connect
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    Agency Connect

    Leverage preferred agencies to scale your AWS joint marketing efforts through custom marketing campaigns or through pre-negotiated service offers specifically developed for AWS Partners. Qualified Partners may avail of MDF benefits through this program.

    Agency Connect Overview

    Service Category
    		 Description
    Content development  Create high quality content and assets such as case study, e-book, whitepaper, solution brief, technical brief, co-Messaging, email copy, web copy, social media post copy etc. 
    Paid media  Get support on paid media tactics such as display ads, search ads, SEO 
    Social Media  Work with an agency to create strategy and execute organic and paid social media, social media management 
    Webinar, Online events  Agencies can support your needs around webinars and online events including creation of slideware, registration page, landing page, webinar execution, demand generation content and design 
    Email  Leverage agencies to create email templates and design, execution via marketing automation tools 
    Web development  Update and maintain your web presence by engaging agencies for web development, landing pages, microsites, creating web copy, design 
    Content Lead Syndication  Agencies can syndicate content for you to generate guaranteed leads via demand generation content and design, landing pages, display ads 
    Telemarketing  Keep the momentum of awareness campaigns by engaging agencies to execute telemarketing for you and create battlecards, sales call scripts, first call deck for your sales teams 
    List buy  Engage agencies for list purchase and list enrichment services.  
    Email drip campaign  Engage agencies to nurture leads through email campaigns and develop email templates, design, customer journey, execution via marketing automation tools 
    Video/Demo  Create engaging videos and demos through agencies that support story boarding, script writing, editing and production, demand generation, promotion via organic social media/paid media/email 
  • Concierge Service
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    Marketing Concierge Service

    Need help getting started? Virtual Partner Marketing Managers (vPMMs) are available to provide assistance with marketing central, campaign development and execution, MDF utilization, and creating joint marketing plans.

    vPMMs are available in English, French, Italian, Portuguese, German, Spanish, Russian, Japanese, Chinese, Korean, Brazilian Portuguese, LATAM Spanish, and Canadian French. To get started, contact the vPMM team today.

    Getting Started Walk-Through

    Learn about all of the resources available to you on Marketing Central and get a deep dive into the specific marketing tactics you are looking to execute.

    Campaign Set Up

    Want to execute a campaign quickly, but don't have the time to set it up? The vPMMs can help.

    Accelerate Your Marketing Success

    The Marketing Concierge Service provides personalized guidance to help differentiate your brand, grow your footprint, simplify your AWS marketing execution efforts, and ultimately accelerate your pipeline.

  • Marketing Academy
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    Marketing Academy

    This Academy offers self-service educational resources and online courses to help you market with AWS. These resources will help you develop, mature, and refine your marketing message to effectively communicate with your target audience.

    Course Name Description
    AWS Partner Marketing Offerings This course introduces each of the available AWS Partner Marketing programs, campaigns, and digital channels available to you as an AWS Partner. 
    Marketing Your Business Value to Customers This course discusses how AWS Partners can differentiate themselves in the market when speaking with prospects and customers. 
    Defining and Reaching Your Target Audience This course discusses the importance of discovering and understanding whom your target audience is and how to develop a plan to engage with the audience through marketing strategy and activities. 
    Setting Your Marketing Objectives This course will help develop a framework for your marketing plan. It will help you identify key marketing objectives to focus on growing your business. 
    Applying Use Cases and Sales Plays This course outlines the concept of use cases and how to develop them based on your target audience's needs. This course will also provide an insight into sales plays that will help your sales organization target customer use cases. 
    Aligning Marketing and Sales Toward Common Goals This course outlines how AWS Partners can align marketing and sales efforts through marketing and sales funnels. It will also include an overview of the APN Customer Programs (ACE). 
    Developing a Content Strategy to Support Your AWS Business This course educates AWS Partners on the importance of developing strong content that customers and prospects engage in and outline the different types of content AWS customers use. 

How to Access Marketing Central

Log into AWS Partner Central

AWS Partner Central Login

Forgot AWS Partner Central Password

Don't have an AWS Partner Central login? Create one using your company email address.

Visit the Marketing Tab

Under the Marketing tab in Partner Central, you'll find the login for Marketing Central along with information on AWS Sponsorships and Marketing Toolkits.

Select 'Launch'

Here you will be automatically signed into Marketing Central. If this is your first time logging in, you will be asked to verify your location before you are directed to AWS Partner Marketing Central.

Join the AWS Partner Network

Register to the AWS Partner Network