Texture back.png

Win more readers, increase audience loyalty & revenue with smart content optimization

Content Analytics

For Better & Faster Decisions

TRUSTED BY 1,200+ MEDIA BRANDS

IDG_Communications-logo-A65A172207-seekl
dmg.png
Mediahuis.png
Logo_CentreFrance_Off.png
Cnc_logo.png
Bunte.de_Logo-1.png
Back illustration.png
Main_dashboard.png

Easy & fast setup. Minimum tech skills required

Monitor readers’ behavior, focus on metrics that matter

Personalize your dashboard to include specific sections

Optimize content to grow your readership

Our clients use IO dashboards to:
1_icon.png

Develop ever-green content & boost organic
search

Learn more
2_icon.png

Make decisions faster to outrun competitors

Learn more
3_icon.png

Grow loyal audience and increase paywall rates

Learn more
4_icon_Manage & monetize traffic spikes.

Manage & monetize traffic spikes

Learn more
5_icon_Maximize CTR on your homepage.png

Maximize CTR on your homepage

Learn more
Content analytics tools are widely used by
1_News.png

Digital Newsrooms 

2_Audience Development Teams.png

Audience Development Teams

3_Content Marketers.png

Content Marketers

light_back_graph.png
Your content must be a business-driver

With our solution, you focus only on relevant metrics to improve engagement rate and overall content performance

Sign up for free
Get a demo
oneindia-logo.png

For us, IO and their services are top notch. We can no longer imagine tracking our visitors or delivering quality content without their help.

Sriram Hebbar

CEO, Oneindia.com

radp_logo_full_logo4x.png

+40M

readers in 6 months

dmg media logo.png

+50%

to readability

Slobodna_Dalmacija_Logo.png

+15%

to pageviews in 2 months

FAQ

How Can Content Analytics Help Monetize My Website?

Content engagement directly correlates with the viewability of your sales inventory. Content Analytics tools let you make faster and smarter decisions to achieve goals you’ve set. Reports that you receive produce a comprehensive picture of what your visitors/readers/prospects want and how your content meets their expectations. The more loyal your audience becomes, the more traffic you drive in, the more revenue your site generates.



What Are Your Advantages Over Google Analytics?

Standard web analytics tools (like Google Analytics) contain a lot of data that's irrelevant to content teams. In order to stay universal and free, Google Analytics makes sacrifices by delaying your data and lowering accuracy (e.g. sampling). Content analytics tools provide insights that are focused on digital content. Engagement metrics, such as readability rate (how engaging content is), recirculation (how often your reader chooses to read another story), session depth (how readers interact with your materials) are used in fast-paced news environment by many teams across the globe. With such tools at hand, you can benchmark your content quality at any given moment in time without interruptions.



What Should I Do With The Data I Receive?

Our dashboards highlight the underperforming areas of your website. Every member of the content team can use these signals to edit content and improve readability and time spent on your pages. Higher quality content boosts loyalty and organically grows your audience, helping you reach and exceed digital goals.



Why IO Technologies?

IO Technologies provides enterprise-level data collection and visualization techniques at a reasonable cost. The solution comes with a simple & clean interface to make content performance measurement a breeze. We love things simple & strive to provide the easiest navigation possible, as well as stack it with truly important analytics. Our products were built together with thousands of news websites and publishers, though any company can benefit from integrating content analytics tools into their websites. Helping where our expertise is applicable and contributing to our clients' unlocking their potential is what makes sense to us. Feel free to book a call with us and we'll be happy to offer the best solution to your current challenges.



I Haven’t Yet Used Content Analytics Tools. Will I Be Able To Follow?

We’ve gone to great lengths to make our content analytics system as simple as possible. If you have any trouble with setting up or using the soft — our support managers are there to help you out. Long-term support options are also available and vary based on your plan. Besides, we have courses for those who want to dive deeper into content analytics and understand how it can help you multiply profits.



Got a question?

Book a call with our specialist

Schedule a demo