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🏆 ATLAS 2 won big at the 2026 Torment Magazine Snow Globe Awards! We are proud to celebrate ATLAS 2 being recognized as Short Video of the Year, a testament to the vision, dedication, and artistry that went into every frame of the film. The recognition extends to our riders, with Forest Bailey taking Rider of the Year and Men’s Video Part of the Year, and Savannah Shinske earning Women’s Video Part of the Year — incredible achievements that reflect their skill and creativity. This success would not have been possible without the extraordinary vision and craftsmanship of filmer, producer, and editor Colton Feldman, whose skill captured the raw energy, style, and authenticity of the riders, creating a film that resonated deeply with the brand and our culture. We also want to honor the exceptional athletes who brought this vision to life: Forest Bailey, Cooper Whittier, Robby Meehan, Riley Nickerson, Tommy Gesme, and Savannah Shinske. Their precision, style, and fearless creativity elevated the film from a project into a cultural milestone in snowboarding. Congratulations to everyone involved — this recognition reflects not just wins, but the passion, expertise, and collaboration that define 686’s commitment to innovation and the culture of snowboarding.

Sublime’s music permeated the soundtracks of snowboard and freeski video parts for the greater part of a decade—most notably, at a time when 686 was digging its roots in the snowboard scene in Southern California. The 686 x Sublime collection honors that legacy, celebrating a time when freestyle boards and twin tips connected the two communities.

For 686 Founder and CEO, Michael Akira West, it has always been about connection and collaboration that transcends time. This Kaizen life philosophy has enabled 686 to consistently lead in technical winter apparel for over three decades. Now entering its 33rd year in business, 686 has formed a strategic partnership with Golden Circle Group (GCg) to take the next step in its evolution as an outdoor brand that is more than just snow-focused. Golden Circle Group, LLC. Peter Kim Brian Dunlap Garrett Turk Jim Leatherman Sara Juarez Mike Gomez Michael Pargas Jono Zacharias

Mystery Ranch’s 3-Zip packs were part of 686’s early DNA. Now, we’ve teamed up with the originators to bring that full-circle story to life — using their iconic design language to craft apparel that moves with purpose. The Qi Capsule was born in the mountains, built for the streets, and ready for wherever you take it next. Our goal: to fuse Mystery Ranch’s 3-Zip tech with 686’s outerwear know-how to create highly versatile, functional gear. One day it’s navigating city blocks, the next it’s deep in the backcountry. https://lnkd.in/g8C6ji_J