Albertsons Media Collective

The holiday shopping season starts long before shoppers enter the store. Most Albertsons Companies Thanksgiving and December holiday shoppers begin planning up to four weeks in advance, turning to digital channels to discover recipes, find deals, and build shopping lists before making purchase decisions. For brands, that means the opportunity to influence holiday purchasing starts earlier than ever. Learn how Albertsons Media Collective helps your brand connect with shoppers throughout their holiday planning journey and drive impact when it matters most. 🔗 Read the full blog: https://lnkd.in/eMskC3_u #RetailMedia #HolidayMarketing #CPGMarketing #ShopperMarketing #RetailMediaNetwork #HolidayPlanning #GroceryMarketing

Our VP of Media & Measurement, Liz Roche, recently joined the SHeCOMMERCE Podcast to discuss the future of commerce media and AI's impact on measurement and data. Three key takeaways: ✅ Business outcomes matter most. Success is defined by incrementality, sales impact, and growth—not just clicks and impressions. ✅ Insights drive advantage. Data only creates value when it leads to smarter decisions. ✅ AI amplifies human expertise. Automation frees teams to focus on strategy, creativity, and innovation. The future of commerce media sits at the intersection of data, technology, and human intelligence. Listen here: https://lnkd.in/ePKguUSP #RetailMedia #CommerceMedia #AI #MarketingMeasurement #DataDrivenMarketing #RetailInnovation #Leadership

The future of commerce media will be built on three things: data, AI, and collaboration. Check out the great discussion featuring our SVP Brian Monahan, and agency leaders on where retail media is headed and the opportunities ahead for brands, retailers, and agencies. 💡 The big takeaway: commerce media will only deliver its full growth potential when retailers, agencies and brands share data, measurement and responsibility. Read more here: https://lnkd.in/eXkVvgJ5 #RetailMedia #CommerceMedia #RetailInnovation #AI #MarketingStrategy #DataDrivenMarketing

Today's shoppers aren't just searching. They're planning. They're building carts, creating lists, clipping offers, and preparing for store trips within retailer ecosystems. In fact, 3 out of 4 families now build and update back-to-school carts digitally before ever stepping into a store. That's why seasonal moments like Back-to-School are such a powerful opportunity for retail media. By leveraging first-party shopper data, Sponsored Products, personalized audiences, digital shelf optimization, and closed-loop measurement, brands can connect with shoppers when purchase intent is highest and decisions are actively being made. The result? More relevant experiences for shoppers and stronger connections between brands and consumers during one of grocery's most important seasonal shopping periods. Read more: https://lnkd.in/g72VSxmK #RetailMedia #DigitalCommerce #SponsoredProducts #CommerceMedia

Today, we shared our Q1 fiscal 2026 Albertsons Companies results, and we're proud of the continued momentum at Albertsons Media Collective. As part of ACI Edge, our effort to accelerate change, strengthen competitiveness and improve execution across the business, we continue to invest in capabilities that create value for customers and brand partners alike. This quarter, we introduced an industry-first branded entertainment offering and expanded our commerce-media capabilities by integrating sponsored product discovery into AI-powered conversational search. Thank you to our clients, agency partners and associates who help bring these innovations to life every day. Together, we're creating more meaningful connections between brands and customers. 

As privacy requirements have evolved, the industry's ability to combine data and create unified measurement has become increasingly limited. Walled gardens have grown more restrictive, and traditional identifiers have become less reliable. Enter the clean room. More than a workaround, clean rooms have become a foundational capability for modern measurement, providing privacy-safe environments where brands and retailers can collaborate, generate insights, and measure outcomes without exposing user-level data. Within retail media, clean rooms are already delivering significant value: ✅ Connecting media exposure to transactions through closed-loop measurement ✅ Measuring incrementality through controlled holdout testing ✅ Enriching audience insights ✅ Leveraging cross-device signals for more durable measurement But this is only the beginning. The most exciting opportunity may be what comes next. Read more: https://lnkd.in/etyqJZS7 #RetailMedia #Measurement #DataPrivacy #CleanRooms #CommerceMedia #MarketingMeasurement #AdTech #MarTech

Retail media measurement continues to evolve, and so does the conversation around what success looks like. Our VP of Media & Measurement, Liz Roche, recently sat down with EMARKETER and Steve Baxter of Ovative Group to continue the discussion. One of Liz's key points: there is no single "golden metric" for measuring retail media success. Instead, success is built on a foundation of transparency, education, and above all, trust. As the retail media landscape grows more complex, advertisers need partners who are willing to be clear about methodologies, explain results when needed, and provide confidence in the outcomes being delivered. At Albertsons Media Collective, we're committed to being partner-first. That means holding ourselves accountable for delivering transparent measurement, actionable insights, and results our brand partners can trust. Because ultimately, strong measurement isn't just about proving performance—it's about building stronger partnerships. Read more here: https://lnkd.in/g2SaUFNY #RetailMedia #Measurement #CommerceMedia #MarketingMeasurement #DataTransparency #RetailMediaNetworks

Our expanded partnership with Criteo, brings sponsored product discovery directly into Albertsons Companies AI-powered conversational search. As more shoppers turn to AI for inspiration, planning and decision-making, this integration enables brands to show up in the moments that matter most, when intent is highest and baskets are being built. With sponsored products now being seamlessly surfaced within conversational product discovery, brands can connect with shoppers, enhancing customer experiences while driving meaningful brand engagement. Yet another example of retail media becoming more natural, relevant and embedded in the shopping experience, shaping the future of AI-driven commerce and discovery. Explore our onsite offerings, now including AI-powered conversational search: https://lnkd.in/gGJZEkFQ #RetailMedia #AI #CommerceMedia #eCommerce #DigitalMarketing #Criteo #Innovation

📚 Back-to-school remains one of retail’s biggest shopping moments but today’s shoppers are more intentional than ever. With budgets under pressure, families are planning ahead, comparing products faster, and prioritizing convenience and value. Parents, students, and teachers aren’t browsing—they’re searching with a purpose. As shoppers increasingly rely on retailer search, digital lists, mobile apps, and AI assistants, every search becomes a high-intent buying moment. Brands that show up when shoppers are actively looking have a significant advantage over those waiting to be discovered. This back-to-school season, success isn’t about reaching more shoppers. It’s about being present at the moment of intent. Explore how the Back to School moment can drive results for your brand: https://lnkd.in/g72VSxmK #BackToSchool #RetailMedia #RMNSearch #Ecommerce #ConsumerBehavior #BrandGrowth

🎬 Branded entertainment is redefining how brands connect with shoppers. When combined with an insight-driven media strategy, storytelling becomes a powerful force for turning engagement into action. Rico’s Tacos brought this connected strategy to life across many touchpoints. By pairing audience insights with customer-centric creative, the campaign delivered relevant stories in the places closest to checkout. The result? A cohesive brand experience meant to engage shoppers, build affinity, and inspire purchase from awareness through conversion. The future of retail media isn’t just about reaching shoppers. It’s about telling the right story, to the right audience, at the right moment throughout their journey. See more: https://lnkd.in/eak6_bh4 #RetailMedia #BrandedEntertainment #MediaStrategy #Storytelling #BrandGrowth #ConnectedCommerce