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While “ambush marketing” usually means fighting official sponsors for attention, this year, clever brands took a different route. Instead of competing on spend, they tapped into fan frustration over the event’s soaring costs and hyper-restrictive corporate rules. They leaned into the beautiful game with a wry eye. FIFA’s strict guidelines became creative inspiration to reflect the fan experience of the rare sport capable of capturing the world’s attention every four years. They proved you don’t need a nine-figure sponsorship to win the tournament. Instead, channel the mood of the moment and invite fans in on the joke. Here are a few of our favorites—share yours in the comments. Levi's® Stadium Beats by Dre Kraft Heinz Nike #2026WorldCup #guerillamarketing #ambushmarketing 

Hey AMP Agency loving all the love our team is getting on the awards circuit this year for the Archer repositioning and packaging redesign. I recently had the chance to chat a bit with LIT Advertising Awards to share a bit on the work, but huge shout out to the team who really dug in and made this work great : Sarah Zimmer jerimy lumia John Corr Diane Baker Brian Priest Sean Morse Charlotte Weigel Alexandra Dodge https://lnkd.in/gCiZ-b8d

Planning your brand promotions like a math problem IS the problem. Good promotions offer more than a discount. They should connect with shoppers’ individual needs at the moment of decision. That’s why Amp employs our Nudgenomics™ framework to understand the behavioral triggers that motivate shoppers and shape successful promotional strategies. Check out our new white paper for real examples of how behavioral science can pair with your own business objectives. Make sure your offer gets chosen, not just seen. https://lnkd.in/eNhDtiHr #Nudgenomics #Promotions #CommerceStrategy

We are racking up more awards for our redesign campaign with Archer Meat Snacks! Our redesigned brand system successfully challenged outdated jerky aisle standards, delivered on the unapologetic authenticity the brand stands for, and just secured two LIT Advertising Awards. Join us in congratulating our Ampers on this awesome work!

Amp Agency is proud to be one of the most certified Walmart Connect agencies out there. 📣 As a Walmart Connect Premium+ partner, our capabilities help our clients stay ahead. That includes:   - Securing early wins for our clients through direct collaboration with Walmart teams on test-and-learns and innovation pilots - Representing $5.5B in retail sales across 200+ categories Let’s team up and build what’s next.  #WalmartConnect #WalmartTechnology #RetailMedia

Are Brands Missing Wellness’s Most Powerful Demographic? The WSL retailmediaIQ Women’s Wellness event highlighted a massive shift driven by women and their view of Wellness as holistic and a requirement. Despite controlling the majority of healthcare spend, this demographic remains underserved. Longevity Over Anti-Aging The $5.3T longevity market reflects a transition from aesthetic "anti-aging" to proactive health preservation. Women are rejecting toxic positivity for a "Real & Raw" approach, demanding fact-based claims and self-directing their care through deep research into technology and ingredients. All while challenging core resources like unclear claims or asking their healthcare provider to look deeper, consider alternative care and customize a solution for them - this is no longer just nutrition, exercise and supplements. Mainstream Solutions Once taboo, menopause is now a major category as Gen X and Millennials demand holistic solutions for better everything from cognition and mental health to bone and sleep needs. They’re looking for solution based products that may not even be there. While 80% of women are finding education themselves on social media, brands face systemic challenges with traditional search algorithms that struggle to connect users with essential products based on need state instead of traditional categories of the store. This is creating a significant "white space" for both manufacturers and retailers to rethink their marketing messaging. Evolving Discovery & Access With women in high stress modes and carrying 75% of the at home labor burdens, convenience is essential. Female shoppers are moving away from traditional aisle and category based browsing toward solution seeking via AI-driven tools. Retailer solutions like WM Sparky and Instacart Cart Assistant for personalized, need-based discovery may be part of the answer - imagine solving for a need state in shopping mode vs searching for vitamin C to add to cart. Success requires brands to reduce friction and align with these seamless, digital-first search behaviors. The Opportunity for Brands Wellness is now a lifestyle requirement. Marketers have an opportunity to bridge the gap between demand and current offerings by redefining store layouts, product mixes, and brand narratives to be more playful, communal and solution focused. At AMP we were more than inspired by the content shared and a crew of insight curious marketers and commerce experts are digging deeper… stay tuned for what we come up with next! Kelly Ravestijn #WomensWellness #WellnessTrends #CPGMarketing

I will be attending the retailmediaIQ WSL Strategic Retail event, Women’s Wellness: The Next Revolution tomorrow. I look forward to hearing from brands and retailers about the latest developments in this ever-trending area. #WomensWellness AMP

Is your brand primed for #PrimeDay? Our latest research is forecasting a drastic change in how Amazon Prime shoppers plan to fill their carts. Members used to chase the event for too-good-to-pass deals on tech and other discovery-driven impulse purchases. Fed up by stubborn inflation and rising fuel costs, today’s Prime Day shoppers are taking on the role of Home Supply Chain Analyst, blending mindfulness with their desire for personal fulfillment. Learn how Prime Day’s winners can successfully navigate this “Utility Pivot,”  adapt to replenishment cycles, and respond like professional suppliers https://lnkd.in/gwAKnRTY

Introducing our marketing interns for the 2026 summer program! Joining the team are three talented graduates ready to share their fresh perspectives and learn all about how we service our clients across digital shelf, account service and creative roles. Welcome Julia F., Caroline Sandler, and Prajakta Patil, we are Amped to have you on board! 👏🤘

When did gifting become such a high-stakes game of getting it all right? Our latest consumer behavior research on Father’s Day using our Nudgenomics framework uncovers what actually helps shoppers make gifting decisions with confidence. Here’s a hint—it’s not all about endless gift guides and urgency marketing. Learn how shoppers are seeking emotional reassurance, and why Father’s Day may carry more emotional weight than brands realize.  https://lnkd.in/gPEFrSvW #FathersDay #consumerbehavior #shoppertrends