broadhead.

This week, Ad Age is all about small agencies ... I mean, always, but especially this week in LA. And I spoke with broadhead.'s Maija Hoehn to get the lowdown on how indie shops can make technological changes in their organizations. We came away with a blueprint, about how to increase clients served by 30% on a smaller staff. 👷 “Everyone can have AI now. It’s the agencies that know how to use it and operationalize it,” Maija told me. 🧈 They got the team on board by launching an AI platform internally, and treating it like a product. It's called Butter. 🗃️ Broadhead used AI to cut down on hourly billed tasks like status reports. 🛠️ Budget for AI like it is a staff-member, part of the labor costs. 💱 Then change the business model, once it's all implemented. 🟦 The full blueprint is below, and part of extensive small agency coverage 👇 https://lnkd.in/enJiTets

I've been playing sports for as long as I can remember. It's shaped who I am, and taught me how to compete, collaborate and lead. It's still one of the things I'm most passionate about and I love watching my young daughters enjoy sports as much as I do. Working alongside my colleagues at Fame Sport has also given me a front row seat to the business of sports, deepening my appreciation for the power of sports to build brands. So it's pretty cool that I've been selected to be a juror for the 2026 ADWEEK Sports Marketing MVP Awards. Getting a chance to see the best work in sports marketing is going to be super fun. Hoping to be as wowed by the entries as I am by my new favorite Minnesota Lynx player Olivia Miles. 🔥

I like to run ultramarathons on trails. Yes — for fun, lol! I'm still trying to wrap my head around why I enjoy suffering for 100 miles so much (aside from those views, I mean c'mon!), but it sure has taught me a lot about myself & allowed me to apply the skills and experiences from the trails to my emails. Trail & ultrarunning has empowered me to unapologetically bring the best version of myself to all areas of my life, including as a PR pro at broadhead. If you're interested in reading, I've shared a little bit about what this silly, incredibly rewarding sport has taught me about being a better professional at work on our website: https://lnkd.in/gjTj5gSb Running trails & ultramarathons is my creative outlet, my art form. I combine the powers of my body & mind to express myself through competition and exploration, resulting in achievements and learnings that impact how I approach everything else that I do outside of running. So, what is your trail & ultrarunning? I know I'm a little crazy, I'm pretty self-aware. My hope in sharing these insights is not to influence you to run an ultra (but I'm happy to convince you if you are even slightly curious 😉). Rather, I hope you read this & feel inspired to find or dive deeper into your creative outlet. Because I truly believe that when we follow our passions — no matter how niche or unorthodox they may be — we learn how to be the most authentic versions of ourselves. And encouraging others to pursue their passions and discover their authentic selves makes me so happy.

Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior. I sat down with Dean Broadhead, Founder and CEO of broadhead., to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks. The AEO Playbook: How structuring digital assets for LLM indexing protects market placement as traditional web traffic falls. Surviving Zero-Click Search: The technical strategy required to secure direct machine citations inside automated layouts. The Emotional Procurement Stake: Re-engineering B2B creative assets to handle individual job security risks among buyers. Corporate Visibility Mandates: Why developing visible personal branding channels for executives drives modern customer pipelines. Dean Broadhead is an experienced brand strategist and the Founder and CEO of broadhead, commanding a 150-person independent full-service agency network that directs performance media integrations across major B2B and B2C channels. Explore the Broadhead Agency Optimization Catalog: https://broadheadco.com/ Optimize your automated performance media channels with Strike Social: https://lnkd.in/gSwgSqYa

Hey my strategists! Enter the 4As Jay Chiat Awards. I'd love to read your names from the podium in NYC for best AI Strategy and more... show off your smarts please and thank you!

For years, marketing has encouraged specialization. Pick a lane. Build expertise. Stay focused. But the next generation of marketers is breaking that mold and bringing unique combinations of skills and experience to their roles. My time as a mentor with Take Flight: An Inclusive Communications Career Exploration and the current intern class at broadhead. bears this out and inspired me to write a few words about it. As AI blurs the lines between traditional disciplines, it increasingly feels like marketing’s future will belong to people who refuse to stay in a lane. What do you think? Are we moving toward a generation of generalists, specialists or something entirely different? https://lnkd.in/gTSs3UUV