A voice you know. A career you've been watching for years. Selema Masekela on three decades of craft, storytelling, and showing up. BYLT for Life. Photography by Steve Sherman, Legendary Photojournalist. Learn More: https://lnkd.in/gYTgPPnY
About us
BYLT Premium Basics transcends the typical apparel brand. We are a trailblazer in innovative transitional clothing. Born from the need for versatile, high-quality apparel, our brand is an ever-growing industry powerhouse. We’re dedicated to creating products that empower our customers to live their lives to the fullest. We create transitional clothing essentials that enhance their confidence and support them along the way, taking them from day to night, motion to recharge and everything in between.
- Website
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http://www.BYLTbasics.com
External link for BYLT Basics
- Industry
- Retail Apparel and Fashion
- Company size
- 201-500 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Founded
- 2016
Locations
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Primary
Get directions
17421 Derian Ave
Irvine, California 92614, US
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Get directions
1981 Placentia Ave
Costa Mesa, California 92627, US
Employees at BYLT Basics
Updates
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Every chapter looks different. BYLT is ready for all of them. Pushing limits has always been at the core of working with BYLT Ambassador, Rob Gronkowski. As his journey evolves, his gear has to evolve, too. From the morning routine to the evening wind-down, we support every moment of the journey. BYLT for Life. Learn More: https://lnkd.in/g3NbHm9j
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This week, BYLT was featured across PR Newswire and WWD, sharing a broader look at how we’re scaling the brand. We’re expanding retail, entering wholesale, and investing in leadership to support long-term growth as we evolve into a true omni-channel business. At the same time, we’re continuing to push beyond basics—building a full essentials ecosystem designed for versatility, performance, and everyday wear. Read more in-depth below: PR Newswire: https://lnkd.in/eBcwS8Dj WWD: https://lnkd.in/eB6euh8F #wholesale #DTC #B2B
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We're going global! Big thanks to Take Five Trading for being an amazing partner in this huge next step for BYLT. 🌎
FOR IMMEDIATE RELEASE Take Five Trading Announces Partnership with BYLT Basics, Bringing Premium Essentials to Canada. Vancouver, Canada – [February 2026] – Take Five Trading is thrilled to announce its partnership with BYLT, the Irvine-based apparel maker, bringing one of the most exciting wardrobe essentials brands in the world to the Canadian market. The Spring 2026 collection is now arriving, and we could not be more excited to introduce BYLT to retail partners across Canada. Founded in 2016 by Eric Mear in Costa Mesa, California, BYLT was created with a one simple premise: basics don’t have to be basic. BYLT develops proprietary fabrics – LUX Blend™, Roamknit, Coastal, Elite+ – each engineered in-house alongside fabric mills around the world for specific performance characteristics that include 4-way stretch, wrinkle-resistance, cool-touch technology, and structured drape that deliver an elevated aesthetic across their assortment. BYLT offers a variety of fits from classic tailored silhouettes to more modern executions on closet staples, with a hand-feel that is unquestionably premium. The product’s durability is clear, wash after wash. Once your customers wear BYLT, they’ll understand immediately – this is a different category of wardrobe essentials. The Spring 2026 best-sellers include the Drop-Cut LUX tee, Coastal Overshirt, Everyday Pant 2.0, and Roamknit Hoodie. Premium quality, a sharp price, and the kind of apparel your customers can wear throughout their lives from the gym, in transit, to an evening out. The versatility is endless. BYLT’s roster of brand partners speaks to the brand’s broad appeal: Mike Tyson, Rob Gronkowski, Emiliano Grillo, Cole Kmet, Shane Bieber, Claire Hogle, Andy Buckworth, Selema Masekela, and many more across a variety of sports and activities choose to wear BYLT in their daily lives. Through a partnership with the Anaheim Ducks the brand is featured throughout the Honda Center. BYLT operates 15 retail locations across the US, from Newbury St. in Boston to Fashion Island in Newport Beach. The brand’s reach is evident, and Canada is the next great frontier. "We couldn't be more excited to work with Marco and the Take Five team to extend BYLT's growing footprint outside the US. It's clear they're the right partner to enable BYLT to reach the right audiences in a region like Canada, where we see tremendous potential." - Jared Koenig “BYLT is one of those brands you put on and immediately understand. The quality is undeniable, the price to value is incredibly high, and the versatility is unmatched. Bringing them to Canada is a no-brainer.” – Marco Feller, GM of Take Five Trading. We invite our retail partners to explore the Spring 2026 collection and see firsthand why BYLT has redefined premium essentials. To learn more, visit byltbasics.com or follow @byltbasics on social media. BYLT to Live. BYLT for Life.
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