Dutch Bros Coffee

What an absolutely electric week! ⚡️    We just wrapped up ABW (A Better World), our annual leadership conference, and we are still buzzing from the magic of bringing our leaders together!    We brought thousands of shop leaders from all over the country under one roof to rally around our mission and impact. We celebrated the incredible people who make Dutch Bros such a special place to grow and become the best versions of ourselves.     At Dutch Bros, investing in our shop leadership is about so much more than operational excellence. It’s about developing individuals who can navigate rapid growth while continuing to build a compelling future for every member of their crew.     A massive thank you to our incredible event planning teams, community partners, and every leader who brought their passion, heart, and high energy to make this year’s ABW an unforgettable success.     Our leaders are heading back to their shops inspired, equipped, and ready to lead the way. And we are so incredibly stoked for what's to come!     Here’s to leading intentionally, building a Better World, and continuing our mission to make a massive difference, one cup at a time. 💛❤️💙 

Take a cosmic ride with us to Planet Dutch! 🚀 Our three new stellar sips—Cosmic Cookie Dough, Stardust, and Supernova—are now available at all 1,177+ Dutch Bros locations. Stop by your local shop to try them while supplies last! Read more: https://lnkd.in/gjMgtzys

Tana Davila, our CMO, wasn't originally much of a coffee drinker. But after a colleague introduced her to Dutch Bros years ago, she started stopping by for a coffee most days before heading into the office. What she loved about the brand, and what kept her coming back, wasn't just the coffee. It was the way she'd leave feeling a little happier than when she arrived. So, when the opportunity came to join Dutch Bros in 2023, she was all in. In her recent conversation with QSR Magazine, Tana shares how that feeling continues to help shape the way we grow as we bring Dutch Bros to more communities across the country. Thank you to Satyne Doner and QSR for the thoughtful feature.💙 Check it out here: https://lnkd.in/eB7ErRth

We are so stoked to announce a historic milestone for our 19th annual Drink One For Dane Day of Giving! Thanks to the incredible support of our customers, crew, and the entire Dutch Bros community, this year’s event raised more than $1.7 million for the Muscular Dystrophy Association (MDA). This massive effort also helped us reach our goal of raising more than $20 million in total lifetime donations to the MDA, a powerful testament to the impact of our decades-long partnership. This achievement is rooted in Dutch luv and dedicated to honoring the legacy of co-founder Dane Boersma, who battled ALS. Every cup poured helps fund critical ALS research, expert care and essential support services for families in need.

Hellooo, Chicagoland! 💙 Melrose Park...you really showed up! The energy at our grand opening last week was absolutely electric, and we’re already feeling so much love from the community. We’ve been hearing from customers for years asking us to come to Chicagoland and opening here feels like a dream come true. Huge shoutout to our amazing crews, community partners, and everyone who helped make this a reality. And to the Melrose Park community: thank you for welcoming us with such incredible excitement and support from day one! We felt the love all weekend long. We’re so stoked to officially be here, and we are just getting started. More drinks, more smiles, and a whole lot more Dutch Luv coming to Chicago soon!

Join us on Friday, May 15 for our annual Drink One For Dane Day of Giving where we're remembering our co-founder Dane Boersma and raising awareness for Amyotrophic Lateral Sclerosis (ALS). During the event, the Dutch Bros Foundation and Dutch Bros franchisees will donate $1 for every drink sold to the fight against ALS, helping us make a massive difference, one cup at a time. 💙

What a way to kick off 2026! From nostalgic throwback LTOs and the incredible impact of Dutch Luv Day of Giving, to continued expansion across the country and so many other amazing moments in between, Q1 2026 was a truly standout quarter. This quarter’s exceptional results are a testament to our extraordinary broistas and teams who show up every day with heart, hustle, and the kind of energy that makes the Dutch Bros experience unlike anything else. 💙 Our full Q1 2026 results can be found here: https://lnkd.in/gfukdFdd

Dive into the enchantment of our new summer drinks! Ready for any adventure, this lineup features an exciting new drink category and two beloved seasonal sips. Myst Energy Refreshers, Dulce de Leche and Strawberry Colada are now making waves at all 1,136+ Dutch Bros locations, while supplies last! Read more: https://lnkd.in/gU4h8imx

This week, we hosted over 200 field leaders on-site for LEAD training. As we scale toward 2,029 shops in 2029, our focus remains on the "why" behind the numbers: our people! Investing in our shop leadership is about more than operational excellence; we are developing individuals who can navigate the complexities of rapid expansion while building a Compelling Future for every member of their crew. We're incredibly proud to see this group head back to their shops and lead the way! 💙

Earlier this week at the Restaurant Leadership Conference, nearly 100 team members from across our HQ and shops showed up in a big way to celebrate our CEO, Christine Barone, being named 2026 Restaurant Leader of the Year. And in true Dutch Bros fashion… we went all in! We turned it into a full Dutch Bros takeover. Our shop crews served up drinks and brought the kind of electric energy you feel the moment you walk in - music up, drinks flowing, smiles everywhere. We had: • amazing drinks (of course!) • CPG + merch for days • a 15-foot inflatable cup (because… why not!?) • and a whole lot of FUN Huge thanks to our partners at Restaurant Business Online, Informa Connect Foodservice, and the JW Marriott Desert Ridge for helping to bring this celebration to life. Christine, we’re so proud of you. Cheers to an incredible leader and an even better human.💙