Edelman

How are business leaders preparing for a world defined by constant change? That question shaped discussions at The Aspen Institute's Business & Society Summit, where Edelman leaders Dave Fleet, Head of Global Digital Crisis; Gerry Rodriguez, Head of Brand Purpose U.S. and Head of Los Angeles; Nina Wilson, Senior Vice President, Edelman Smithfield; and Jamie Fish, Executive Vice President, Workplace Advisory, were on the ground. Across conversations on AI, trust, workforce transformation, sustainability, and geopolitics, one message came through clearly: organizations that succeed will be the ones that connect innovation with responsibility, purpose with measurable business value, and transformation with the people who make it possible. Among our team's key takeaways: ↳ AI is no longer just a technology conversation. It is reshaping governance, workforce strategy, trust and competitive advantage. ↳ As disruption becomes the norm, resilience depends on helping leaders and employees adapt while maintaining trust. ↳ Business has an opportunity to strengthen confidence by demonstrating tangible progress, transparency and accountability. ↳ Sustainability and impact create the greatest value when they are embedded in business strategy, risk management and long-term growth. ↳ The future of transformation will be defined not only by bold strategies, but by leaders who listen, build bridges and help people navigate change together. We're proud to contribute to these conversations and to bring these insights back to clients navigating an increasingly complex business environment.

Some of the best conversations happen when people come together and share a meal. That's exactly what our U.S. Market Leaders experienced at Served Hot, a Hot Ones-inspired series put on by Boundless, our Asian American, Native Hawaiian and Pacific Islander employee network group.   Inspired by the idea that the best conversations build over time, just like great spice, the event sparked thoughtful discussions and plenty of laughs. Thanks to everyone who made it such a memorable experience. You can watch the full video here: https://hubs.ly/Q04q17fd0 Which leader do you think handled the spice the best? 🌶️

We are proud to share that our own Kenny Gold, Global Chief Creator Officer, will be serving on the inaugural Clios Creators Jury. As a member of the inaugural jury, Kenny will help set the benchmark for creative excellence in the creator economy, recognizing the work, talent, and innovation shaping the future of the industry. Congratulations, Kenny! The Clios

What makes creators want to work with a brand again?   See what creators at Cannes Lions 2026 had to say. And spoiler alert: it's about more than the brief. Xyla Foxlin Michael Le Cirq Kahlil Greene Jenna Edwards Ziggurat XYZ Ben Mercer Natalia Seth Bernard Garby

As companies rethink where impact belongs across the enterprise, the role of impact leaders is evolving alongside it. In a new op-ed, Ann Clark, U.S. Head of Social Impact & Sustainability and Market Lead, Dallas, and Nina Wilson, SVP, Special Situations & Investor Relations, examine how organizations are integrating impact into business strategy to strengthen trust, improve resilience and create long-term value. Swipe through for the key takeaways, then read the full piece to explore more: https://hubs.ly/Q04pFJ0Y0

Trust, relevance, and rising consumer insularity are redefining how brands earn loyalty and drive growth. Explore the top 10 findings from the 2026 Edelman Trust Barometer Special Report: Brand Growth in an Insular World. Download the full report now: https://edl.mn/4oWCZ1f

Every brand has spent the last few years mastering external creators. Almost none have figured out the ones already on staff. Today at CreatorFest, Bianca Brown, Yessi Bello-Perez (LinkedIn) and Matt G. make the case for employee voices as one of the most underused channels in creator marketing, and the risk that comes with it: formalise an employee's voice too much, and you can kill the thing that made it credible. They'll work through three real scenarios. An employee's unscripted post goes viral overnight. A senior expert's personal following outgrows the company's own channels. A creator whose content has been working for months finally asks what they actually get out of it. 4:30pm, YouTube Creator Stage, Magazine London.

At Edelman House during Cannes Lions 2026, Leandro Barreto, Global Chief Marketing Officer at Unilever, joined Kenny Gold, Global Chief Creator Officer at Edelman, to answer a few rapid fire questions.

One week. Hundreds of conversations. Countless ideas. During Cannes Lions 2026, Edelman House brought together partners, clients, and creators to explore what's next for trust, brands, and marketing. Thank you to everyone who joined us. Until next time.