Evertune AI

What part does AI search play in food safety? There's a question I wasn't thinking about a year ago, but goes to show how wide LLMs' reach goes and how much every industry is thinking about their part in it. Enjoyed sharing Evertune AI insights about how LLMs work and what affects their probabilistic responses. Also enjoyed learning from Sara Starck about how Instacart trains its in-app chatbot to incorporate food safety tips in its responses. When I am always looking at what ChatGPT, Claude, Gemini, and the other standalone LLMs say, I sometimes forget how many company-specific models are out in the world, too!

When someone asks AI for a recommendation, the answer names a handful of brands. Marketers can get their brands into those conversations in two ways: organic or paid. Evertune does both. Track where you stand across the models your buyers use. Build the content that moves you into the answer. Advertise inside ChatGPT and retarget the people who asked. Own the AI customer journey. #GEO #AISearch #AIMarketing

Google looked at 15 million human-AI interactions spanning more than 150 countries, 140 languages, 800 occupations, and 4,000 tasks. They found:  • At-work adoption is wide but shallow. About 68% of occupations (spanning blue collar and white collar) used AI, but for only about 21% of their work tasks.  • About 86% of interactions with AI tools were outside of work.  • The richest countries used AI most. Although AI tools were used in more than 150 countries, AI usage closely mirrored a country's per capita wealth This is based on usage of the Gemini App, AI Mode, and the Gemini API, which together are used by more than 1 billion people monthly. It's the first in a series of research Google is putting out, and I'm excited to see what comes out next. Given how quickly AI models' capabilities and toolsets change, I bet a lot of usage stats will change quickly, especially Google's current finding that full task automation is a rare use case. It's also a great complement to the stats we have at Evertune AI about AI usage and prompt volumes across model providers based on our EverPanel of millions of real users.

#FeatureFriday is back at it again. This week: Visibility Boost. The topics where your brand isn't mentioned on ChatGPT are already sitting in your Evertune tracker. Visibility Boost takes that same data and turns it into a ChatGPT ad campaign aimed at those exact conversations. Most brands running ChatGPT ads import their old search keywords, and those keywords don't work here. ChatGPT matches ads to conversations, not exact terms. Evertune's AI agent handles that shift for you. It pulls your tracker data, scores every topic by how often AI recommends you organically, and finds the conversations where your visibility is lowest. From there the agent builds the whole campaign around those gaps. It writes context hints that match each of those conversations, ad copy at multiple angles, and landing page matching drawn from a crawl of your site. A fully structured ChatGPT campaign, ready to launch, built entirely from your AI visibility data. The gaps are already in your data. Visibility Boost turns them into placements. #GEO #AISearch #AIMarketing

Our CEO Brian Stempeck and Mark-Alexander Sherman, suited up for the World Cup... kind of. ⚽️🏟️ U of Digital kicked off today's AI Search webinar by dropping every panelist into a World Cup celebration with ChatGPT. Best webinar cold open we've seen in a while. Here's the prompt they used, if you want to see yourself hoisting the trophy: "Create a version of me playing at the soccer world cup. Select a country for me to play for. Keep a similar pose and positioning but I'm celebrating winning a match, scoring a goal, or lifting the trophy." Upload a photo and run it. Feel free to drop your results in the comments, we want to see them! Thanks to U of Digital for having us on. #GEO #AISearch #AIMarketing #worldcup

We're #hiring a new Billing Specialist in New York, New York. Apply today or share this post with your network.

Last week we shared how Absolute Collagen went from third to first in liquid collagen on ChatGPT. It started with two pages. Their differentiators page had been live for years. It laid out their methodology and what sets them apart from other collagen brands. ChatGPT had never cited it once. Their clinical trial results page had the same gap. Consumers ask AI about collagen efficacy constantly, and the models answer by pulling from whatever sources they can read. Absolute Collagen's own trial data never made it into those answers. Evertune pinpointed both gaps and mapped the changes to close them. Within two months, ChatGPT was citing both pages as top sources for the brand, and Shopping Mentions climbed from 43% to 86%. The proof was there the whole time. What AI recommends depends on how your content is structured, and that is something you can measure and fix. #GEO #AISearch #AIMarketing

We're #hiring a new Senior Software Engineer, Back End & Infrastructure in Seattle, Washington. Apply today or share this post with your network.

Tomorrow at 3 PM ET, Evertune and U of Digital are going live to break down AI search. That means organic visibility through GEO, and paid visibility through ChatGPT Ads, including a demo of ChatGPT Ads running inside the Evertune platform. Last call to register 🗣️: https://lnkd.in/ezRWiDuM #GEO #AIAds #AIMarketing #AISearch

#FeatureFriday continues. This week: Context Hints. ChatGPT opened its ad platform to all US advertisers this spring, and the targeting works nothing like Google. There are no keywords. Instead you write context hints, a sentence or two describing the conversation where your ad should appear. ChatGPT matches on meaning, not exact words, so a single hint can reach thousands of different phrasings of the same buyer intent. The natural first move is to paste in an old keyword list, but a context hint isn't a keyword. It describes who the buyer is, what they're trying to do, and the moment where your brand belongs in the conversation. Write it as a buyer description and you reach conversations a keyword would never catch. Evertune Visibility Boost builds context hints straight from your visibility gaps. For example, if Porsche's AI visibility on fuel efficiency is low, Visibility Boost writes context hints describing the conversations where people are asking about fuel-efficient cars. From there, ad copy is generated to match that same topic and conversation, speaking directly to the gap in your brand's AI visibility. The result is an ad built around the exact conversation where you're not being mentioned, so every dollar goes toward closing that gap instead of chasing the wrong audience. #GEO #AISearch #AIMarketing