Spoiler: rebuilding your company is not glamorous. Brian Ahearn on our reinvention, and why we've been so quiet — the growth we gave up, the assumptions we tore down, and why what's coming makes every unglamorous day of it worth it. P.S. The meme is only 90% a joke.
Two years ago, we made a decision that almost broke us. It was the right call. Evolphin took a pause. No conferences. No publications. No noise. And we did it knowing exactly what it would cost us. We walked away from revenue growth and market visibility. We bet the company on a single conviction: The future of media asset management was changing, and so too were the expectations of our customers. We needed to adapt, and quickly. We tore apart everything we thought we knew: the workflows, the architectures, the commercial models, the assumptions baked in so long ago that nobody questions them anymore - and then we rebuilt from the ground up. What came out the other side is something we haven't seen anywhere else in this market. We're not ready to announce it yet. But we are ready to say this: The silence was a choice. The risk was real. What we've built is worth it. If you've reinvented your company or know someone who has, I'd like to hear from you. Reinvention, by the way, looks a lot less heroic from the inside. Mostly it looks like this: