FedUp Foods

Real climate resilience takes time and teamwork. Our partner, One Tree Planted, funds global reforestation projects that restore degraded landscapes, improve biodiversity, and create economic opportunities right where it's needed most. Together, we planted 10,000 trees in 2025! Trees planted today begin absorbing carbon immediately, but their full impact unfolds over decades. While we continue the daily work of reducing emissions within our own operations, these trees represent our investment in the future. When you choose FedUp Foods, you’re partnering with change-makers like OTP to invest in the future of our planet. These are the ripple effects of building a truly sustainable beverage industry.

We’re #hiring: Director of People and Culture Location: Marshall, NC | Travel up to 30% If you’ve led high-performing HR teams in food and beverage manufacturing or CPG, and know what it takes to scale people strategy across multi-site environments, we want to hear from you. At FedUp Foods, we’re one of North America’s largest functional beverage manufacturers. We partner with some of the most dynamic brands in the industry to bring high-quality, better-for-you products to life. This is a role for an experienced HR leader who thrives in fast-paced, values-driven environments. What you'll do: • Ensure alignment of people strategy and business strategy across all sites. • Drive talent acquisition, retention, and workforce planning to support a scaling manufacturing environment. • Champion employee experience, engagement, and cultural continuity across all sites and teams. Sound like a fit? Apply here: https://lnkd.in/eWQVnH2D Or tag someone great in the comments.

Welcome back to our ingredient spotlight! We'll dive into the mineral powerhouse transforming how we think about daily hydration: electrolytes. No longer just a beverage staple for athletes, these essential minerals have transitioned from a simple sports drink into an everyday wellness non-negotiable. Why the massive shift? Because they align with modern consumer values. Whether you're completing a morning workout, navigating a long flight, or behind a laptop during a long day, electrolytes keep you balanced and energized when you need it most. Swipe to learn more about Electrolytes.

Behind the scenes from our latest Town Hall🎥 Speaking on camera can be tough, but this team always finds a way to make it fun!

At FedUp Foods, we believe business can be a force for good. We are committed to using our resources to rally for and financially support organizations that are strengthening resilience, expanding opportunities, and advancing regenerative solutions. In 2025, our giving focused on four key areas: Food Access & Community Care, Children & Youth Education, Environmental Sustainability, and social programming support. Through these focused investments, we aim to contribute in meaningful, measurable ways that help strengthen our communities both now and in the future. 

We are absolutely thrilled to announce that our incredibly talented Graphic Design Project Manager, Nicole Thiel, has been named one of the 2026 Store Brands Rising Stars! Each year, Store Brands recognizes the next generation of private label leaders, individuals who aren't just excelling in their roles, but are actively driving meaningful progress and redefining what store brands can be. Nicole embodies exactly that. Explore the full feature to see how Nicole and the rest of this year's honorees are delivering the creative strategy and forward-thinking ideas that keep private brands thriving and highly relevant for shoppers. ➡️ https://lnkd.in/gR2fS4iR #StoreBrands #PrivateLabel #RisingStars #RetailLeadership

Welcome to the Summer Edition of The Innovation Aisle! This issue we’re exploring how function-stacking is redefining the beverage industry, breaking down essential cold brew facts, and diving deep into Regenerative Organic Certified® coffee. Plus, we’re excited to share the release of the FedUp Foods 2025 Benefit Report! Subscribe to The Innovation Aisle to stay informed on what’s next.

This past year, we experienced a rapidly shifting market where private label continued to outpace national brands and the pressure to deliver more value intensified. From navigating a complex, inflationary market to celebrating the first full year of operation at our Wilmington facility, and expanding access to functional beverages at scale, 2025 pushed us to lead with confidence, scale with resilience, and grow with purpose. Today, we’re proud to share our 2025 Benefit Report that brings our mission, impact, and vision to life in one place. As a Public Benefit Corporation, our success is measured in more than revenue. Here’s what some of that looked like in action last year: • 128 team members participated in learning development programs • Offset 389 metric tons of CO₂ through Terrapass, including all product transfers and flights • Contributed over $250,000 to organizations advancing food justice, environmental resilience, youth programming, and Regenerative Organic Alliance & Fair Trade USA Social Programming Support • Funded the planting of 10,000 trees with One Tree Planted From our resilient team to our loyal partners, we are grateful to everyone who played a role in driving this positive impact. Read our 2025 Benefit Report here: https://lnkd.in/eEc4yskx