A good story can still fall flat if it ignores how people actually discover, engage with, and respond to content now. In this Forbes Councils Sessions clip, Ryan Paugh asks Rakia Reynolds, Partner at Actum and authority in branding, creative strategy, and business development, why algorithmic literacy has become table stakes for marketers and leaders in the C-suite. The goal is to create content that earns attention, keeps people engaged, and still feels genuinely connected to the community it’s trying to reach.
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Forbes Agency Council is a vetted professional networking community for senior executives and owners of public relations, media strategy, creative, and advertising agencies. Members get exclusive opportunities to build relationships with successful leaders, grow through exclusive live virtual events, and publish bylined articles and expertise on Forbes.com Forbes Agency Council is known for its diversity of perspectives and the members' willingness to give as much as they gain. The generosity and depth of insight in the community makes it an indispensible resource for every agency leader. Forbes Agency Council is part of the Forbes Councils network—a collective of vetted professional networking communities for senior executives and business owners in a variety of industries. Forbes Councils was created in partnership with Forbes.com by the expert community builders who founded Young Entrepreneur Council (YEC). Our mission is to connect exceptional business owners and senior executives with people and resources to help them thrive. All Forbes Councils are grouped by industry, so members can make meaningful connections. Our communities include: Forbes Agency Council, Forbes Business Council, Forbes Business Development Council, Forbes Coaches Council, Forbes Communications Council, Forbes Finance Council, Forbes Human Resources Council, Forbes Non-Profit Council, and Forbes Technology Council. Behind each of the world’s most successful business owners and executives is a strong community of support. Find yours at Forbes Agency Council today: forbesagencycouncil.com
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Updates
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📣 Search is changing shape. Consumers are increasingly letting AI tools answer their questions instead of clicking through to a website, which means visibility now depends on whether your brand gets cited in an AI answer, not just how you rank on a results page. This week's Agency Pulse unpacks that shift alongside a hard look at the risks of unchecked AI content and what agency leaders should be doing about both.
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🌟 Editor's Choice 🌟 "As buyers become more research-driven and AI increasingly shapes the journey, PR’s role in revenue generation will only become more important." Read more from John McCartney, APR, Founder of JMAC PR https://hubs.li/Q04pjVgn0
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Winning new business—and keeping existing clients—often comes down to showing how work contributes to measurable growth, not just successful campaigns or projects. Read more at https://hubs.li/Q04qYpHv0 from Michelle Douglas of Shophouse, Dennis Consorte, MBA of Consorte Marketing, Nital Shah of Mavlers, Dennis Kirwan of Dymic Digital, Oksana Matviichuk of OM Strategic Forecasting, Parry Headrick of Crackle PR, Vanessa Kuykendall of Market Defense, Tyler Dykstra of SFL E-Commerce, Thomas Zawacki of Adswerve, Inc., Ellis Verdi of DeVito/Verdi, Andrey Kravch of Xevio, Samantha Scott, APR of Pushing the Envelope, Inc., Curtis Priest of Pixelcarve Inc., Bernard May of National Positions, and Pete Boyd of PaperStreet Web Design
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The most valuable agencies will help clients decide what to automate, what remains human, how to protect trust and how to turn efficiency into growth. https://hubs.li/Q04qXHjv0 Written by David Brown of Mindshape
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What strangers say about your brand on Reddit probably matters more for your AI visibility than anything on your own website. https://hubs.li/Q04qXDpQ0 Written by Tessar Napitupulu of PT. Arfadia Digital Indonesia
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We’ve worked with dozens of hospitals over the years, and we’ve seen the same challenges among every one of them. https://hubs.li/Q04qXQWd0 Written by Ellis Verdi of DeVito/Verdi
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Google's AI Overviews have changed how search engine results pages look, how people use them and what they click. https://hubs.ly/Q04qB5Z_0 Written by Victor Karpenko of SeoProfy
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Much of today’s marketing still assumes that the opportunity in older consumers peaks at “50-plus.” But that no longer reflects where economic authority actually sits. https://hubs.li/Q04qB1hK0 Written by Ray Lansigan of Publicis Digital Experience