Friedman's Home Improvement

We’re incredibly proud to celebrate our Vice President of Sales & Operations, Shannon Swartz, on being named a 2026 Influential Women Award recipient by the North Bay Business Journal. Shannon’s leadership continues to make a lasting impact across our teams, our customers, and the communities we serve. She leads with authenticity, brings people together, and consistently inspires those around her through her dedication, compassion, and commitment to meaningful work. Being recognized among the North Bay’s most influential leaders is a well-earned honor, and we couldn’t be more proud to have Shannon representing Friedman’s Home Improvement. Congratulations, Shannon — your Friedman’s Team is cheering you on! 💚 Shannon Swartz, M.A.O.D.

This Mother’s Day, we’re celebrating all the moms across Friedman’s. 💚 From raising families to supporting their communities, motherhood is one of the most important jobs there is. We’re incredibly grateful for all the hardworking mothers on our team and beyond. Thank you for everything you do, both at work and at home. Happy Mother’s Day from all of us at Friedman’s

What an honor to be included in the 2026 LBM 100 list by LBM Journal. 💚 As a local, family-owned business, this recognition means a lot to us. Thank you to our customers, team members, and vendor partners for continuing to support Friedman’s through the years. We’re grateful to be part of such a strong industry and even stronger communities. #LBM100 #FriedmansHomeImprovement #BuildingCommunity @lbmjournal

There’s something special about showing up together 💚 Sun out, smiles everywhere, and a whole lot of hometown pride at the Butter & Egg Parade. Being part of this community for 80 years isn’t something we take lightly — it’s something we celebrate, year after year, side by side with all of you. From familiar faces to new ones, moments like these remind us why we do what we do. Here’s to growing together 🌱 #FriedmansHome #ButterAndEggParade

What better way to kick off the week than with a little healthy competition? For our 80th anniversary, each store created a unique display using our anniversary buckets—and now it’s your turn to decide the winner. Which one’s your favorite: Sonoma, Petaluma, Santa Rosa, or Ukiah? Drop your vote in the comments Let the games begin. Best display wins

Community has always been part of who we are at Friedman’s. We’re grateful to be recognized by Center for Volunteer & Nonprofit Leadership with the Corporate Community Service Award, honoring businesses that encourage volunteerism and giving back. A big thank you to our team members who continue to show up for our community every day. 💚

Last week, our managers came together to align on our 2026 strategy and build momentum for the year ahead. From big-picture goals to the everyday actions that make a real difference, the focus was on continuing to deliver value and create memorable experiences for every Friedman’s customer. As we step into our 80th year in business, the energy is high, the ideas are flowing, and the excitement for what’s ahead is real — and we couldn’t be more proud of the leadership driving us forward.

Whether it’s a big game, a backyard hang, or a weekend project, we love being part of the moments that bring people together. 🏈💚 https://lnkd.in/g4YEYJU6

“Don’t be a child.” How many times have we all heard that growing up? We recently introduced Carhartt Kids in our stores, and for the marketing campaign, we decided to flip the script and capture kids simply being kids. This campaign is a reminder that being a child is something to celebrate, not rush past. It’s about curiosity, messiness, playfulness, and letting kids be fully themselves. The collection carries the same durability and authenticity Carhartt is known for — sized down for real childhood: mud, movement, and imagination. 🌈✨

What a great way to start the day! 🤩 We’re so grateful to have been chosen as a Best of Mendocino County winner. A big shoutout to our Ukiah team members, who take such great care of the community with their hard work every day — we’re proud of you.