Green Spoon Sales’ cover photo
Green Spoon Sales

Green Spoon Sales

Food and Beverage Services

Boulder, Colorado 10,615 followers

Green Spoon is the leading independent growth partner for natural food and wellness products for all grocery retail

About us

Green Spoon is a well-established national natural food + beverage services agency dedicated to an ethically valued business that positively impacts people, community, the environment, and our industry. Our dynamic team is driven by the desire to transform the retail landscape while infusing authenticity, integrity, and transparency in all that we do. Our commitment is to build meaningful partnerships that will ultimately reshape the future of foods available in the marketplace.

Website
http://www.greenspoonsales.com
Industry
Food and Beverage Services
Company size
201-500 employees
Headquarters
Boulder, Colorado
Type
Privately Held
Founded
2012
Specialties
National Natural Food / Bev Sales Agency, Natural Products Broker, Mission Based Company, CPG , Full Service Food Broker , Food Brokerage, Natural Products, One Percent for the Planet, Grocery Broker, Natural Grocery, NCG, Whole Foods, Sprouts, INFRA, Natural Grocers, Merchandising, Grocery Data, and Spins

Locations

Employees at Green Spoon Sales

Updates

  • Due to Internal Growth + Promotions, Green Spoon Sales is hiring for TWO new positions! Natural Food Sales + Grocery Territory Manager - North Bay/Santa Rosa, CA Natural Food + Grocery Key Account Manager - Minneapolis, MN Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is the leading independent natural products sales agency representing the most exciting CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products. In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations. Full responsibilities, qualifications, skills + information listed for each position on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #topworkplaces2026 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • Additional Distributor Account Lead position created! Take Root by Green Spoon is hiring for a Natural Food + Grocery Distributor Key Account Manager - UNFI + KeHE! Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is the leading independent natural products sales agency representing the most exciting CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products. In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations. Take Root by Green Spoon is a dedicated business team focused on supporting emerging brands. Take Root specializes in helping emerging brands strategize, focus, and scale – all at affordable costs with experienced natural CPG experts. Take Root is a team separate from Green Spoon Sales, delivering best-in-class access to the strategic retail partners needed to catapult brands into CPG relevance. Driven by the desire to transform the retail landscape, our team helps brands gain access to retail stores and shelf space, in addition to driving sales through marketing and promotions. Take Root by Green Spoon is looking for a positive, passionate, and detail-oriented Distributor Key Account Manager. This fully-remote hybrid role is responsible for developing our brand partners' business at both UNFI and KeHE, serving as the primary point of contact for both distributor relationships. The individual must be able to meet and exceed department goals related to building the business across both distributors and must be able to work interdepartmentally to resolve issues and find mutually beneficial solutions to grow the business. Full responsibilities, qualifications, skills + information listed on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #topworkplaces2026 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • Green Spoon is hiring for a Natural Food Sales + Grocery Territory Manager in NYC! Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is the leading independent natural products sales agency representing the most exciting CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products. In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations. Green Spoon Sales is looking for a positive, passionate, and detail-oriented Territory Manager based in New York City (Manhattan, Queens or Brooklyn areas). Responsibilities include but are not limited to: · Represent our brands in stores with merchandising: Improving the product mix, improving shelf placement, building displays, restocking inventory. · Introduce new products from our brands to grocery retailers throughout the territory. · Develop positive and trusting relationships with all individual stores within your territory. · Develop positive and trusting relationships with all principal clients. · Develop positive and collaborative relationships with all Green Spoon team members and departments. · Become knowledgeable about our brand partners, their products and how to best present and sell them into your assigned stores. · Be proactive in supporting retailers, distributors and principals with resets, store openings and trade shows. · Audit stores to maintain a record of new and existing placement and maintain quality communication with all retailers, distributors, principals, and Green Spoon team members. · Develop positive and collaborative relationships with Distributor Account Managers (uNFI/KeHE, etc) · Work and build relationship with distributor reps in the territory, UNFI & KeHE specifically. Full responsibilities, qualifications, skills + information listed on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #topworkplaces2026 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • Newly Created Position! Green Spoon is hiring for a Natural Food + Grocery Associate Key Account Manager! Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is the leading independent natural products sales agency representing the most exciting CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products.    In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations. Green Spoon Sales is looking for a positive, passionate, and detail-oriented Associate Key Account Manager based in the Northeastern US near market areas for Wegmans + Wakefern Market. This is a remote position, requiring employees to utilize a home office. Responsibilities include but are not limited to:   *Provide category review support by assisting with new item paperwork (spec sheet, presentation, etc.), category review announcements, Data assistance and documenting actions.  *Maintain internal SharePoint, Account Workbooks, and all trackers. *Maintain APL, store lists, promotion confirmation photos, retailer set photos and any other retailer specific details. *Manage the compilation and sharing of department Monthly Focus. *Other duties as directed by Senior Key Account Management in support of our supplier partners. *Assistance in managing sales tracking, data and analysis. *Provide team with sound guidance around New Item launches and monthly promotional activity. *Work with our team to continuously improve effectiveness and productivity. *Be proactive in supporting new store openings, retailer or distributor tabletops, and any other events or opportunities for our brands. *Develop positive and trusting relationships with all principal clients. *Collect and distribute regional news and updates, both internal and external. *Collaborate with Green Spoon leadership team to generate ideas for growing our principals’ business and make suggestions for improvement. Responsibilities, Qualifications, Skills + more information listed on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #bestplacetowork2025 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • View organization page for Green Spoon Sales

    10,615 followers

    22 MILLION in 2 DAYS! In just a couple of days on the recent KeHE Distributors Holiday Show floor, Team Green Spoon Sales delivered an incredible $22 million in sales for our brand partners! That’s more than a number, it’s proof of what happens when passionate people show up with expertise, hustle, deep relationships, and a relentless commitment to growing brands. Building brands isn’t just what we do… it’s what we love. We don’t try to be everything to everyone, we’ve chosen to be the very best at: helping natural brands grow in grocery retail. Through unmatched grocery expertise, trusted retailer and distributor relationships, and relentless execution, we help expand exciting category-leading brands and create long-term, sustainable growth for our partners and for our industry! Way to Go, Team Green! #KeHE #breakingrecords #showfloor #leadingagency #webuildandgrowbrands #naturalonly #groceryexperts #teamonamission #greenspoonsales #cpg

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  • FIELD STRONG X 100 🥄💪🏽 Today we’re celebrating an incredible milestone: We are now 100 field team members strong! Every day, this team is out in stores writing thousands of turnovers, building secondary displays, merchandising shelves, filling voids, fixing tags, confirming promotional activity, protecting shelf space, building relationships, and catching issues before they become bigger problems. They’re stocking shelves, supporting store teams, helping our brand partners win, places a crazy amount of new SKUs on shelves, and showing up with the hustle, heart, and expertise that make a difference where it matters most: at store level. This team now reaches nearly 4,000 stores nationwide, serving as trusted grocery experts and advocates for the amazing brands we represent. They don’t just execute. They build trust. They solve problems. They create opportunities. And they bring a whole lot of positive energy along the way. As Green Spoon approaches 300 team members company-wide, we continue to invest more and more into this dynamic, impactful, and industry-leading field department because one thing remains true today just as it was when we started 14 years ago: Building and scaling brands starts at store level. Thank you to our incredible field team for helping bring more natural products to more shelves, one store at a time! Let’s Go!!! 💚 #FieldStrong #TeamGreen #WeHustle #ImpactMakers #NaturalProducts #GroceryExperts #StoreLevelMatters #GreenSpoonSales #NaturalProductExperts #WeAreTheGroceryTeam #FocusedCrew #1PercentforthePlanet #PeopleandPlanet #ItHappensAtStoreLevel #360Support #BootsontheGround #LeadingAgency #RepresentingTheBest #CPG #GroceryExperts #14yearsofBuildingTheLeaders

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  • Team Green Spoon ::::: let’s go! This week we’ll be out in full force at the UNFI Show. Look for the Green Spoon banners, stop by our aisles, and say hello to the crew. Nearly 300 team members strong and home to the largest field sales team in our industry, we’re united by our mission: helping great brands grow, building meaningful partnerships, and bringing more natural products to more shelves, baskets, and communities across the country. We’ll be showing up the way we always do with hustle, heart, integrity, transparency, and a genuine commitment to our partners. To our brands, retailers, and distributor partners: we’re excited to connect, support, collaborate, and move mountains together. Let’s bring the energy and make this an incredible show! See you at Mohegan Sun! 🥄👊🏻 #GreenSpoonSales #UNFIShow #cpg #leadingindependantagency #unfi #teamonamission #1percentfortheplanet #naturalproductsonly #groceryexperts #impact #peopleandplanet

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  • Green Spoon is hiring for a Natural Food + Grocery Key Account Manager! Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is looking for a positive, passionate, and detail-oriented Key Account Manager based in Northern California in the Marin/Sonoma county area. This role manages a high volume of brands, timelines, and retailer interactions simultaneously, requiring strong prioritization and follow-through. Responsibilities include but are not limited to: * Manage and oversee category review calendars, internal deadlines, and timelines that pertain to our principals to ensure all requirements, submissions, and follow-ups are completed accurately and on time. * Maintain accurate, timely, and detailed internal reporting and documentation related to key accounts, principals, meetings, action items, and ongoing initiatives to help support visibility, accountability, and alignment. * Develop and strengthen direct relationships with Key Accounts’ category managers. * Develop partnership and work closely with distributor (UNFI, KeHE, etc) representatives supporting assigned accounts. * Develop positive and trusting relationships with all principals. Address concerns and resolve issues in a timely and respectful manner. * Work with the team to continuously improve effectiveness and productivity. * Be proactive in supporting retailers and distributors with store openings, distributor tabletops, Expo, etc. * Develop, recommend, and execute promotional plans that drive placement, velocity, and retailer engagement * Be aware and report on efforts by competitors of our principals including new items, pricing, packaging, and promotional activity. * Collaborate with the Green Spoon leadership team to generate ideas for growing our principals’ business and make suggestions for improvement. * Includes strategic discussion on handling Supermarket / Conventional business as the convergence of two channels continues. * Attend and participate in all team meetings. Present and receive buyer approvals for new lines / SKUs at assigned key accounts. * Secure prime placement in planograms. Prepare and submit New Items Forms, Distributor and Retail Promotions, etc. Responsibilities, Qualifications, Skills + more information listed on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #bestplacetowork2025 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • View organization page for Green Spoon Sales

    10,615 followers

    Green Spoon is hiring for a Natural Food + Grocery National Brand Advocate! Read on if you are interested in joining the leading independent team, representing the most exciting natural products in CPG! Green Spoon Sales is looking for a positive, passionate, and detail-oriented National Brand Advocate, this is a fully-remote position based in the US. The Green Spoon National Brand Advocate role provides the opportunity for the right candidates to demonstrate their creative, self-motivated, detail-oriented, and organizational skill sets.  The Brand Advocate works with our brands to help identify, develop, and launch new brands, product lines, and categories into retailers and distributors in the regions we cover for them. Additionally, they partner with our brands sales teams to manage the growth of our brands sales in existing accounts in those regions. In this position you will take the lead role in developing local and national strategies to enable our brands to bring their products to market. You will work closely with our brands' representatives to collaborate across the entire Green Spoon team.  You will be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance for the brands you are assigned to. In this role, you will report to the Director of Brand Advocacy and collaborate with key partners to develop sales and distribution strategies to achieve sales growth goals and to develop and implement marketing activities that increase brand awareness and market share. As a Brand Advocate you may also be tasked periodically with forecasting sales and assessing KPIs and ROI. You should have Natural Channel sales experience and the ability to think outside of the box to create efficient route to market strategies and tactics for our brand partners. You will be a brand champion and a trusted partner. We will rely on your communication skills, your retail and distribution knowledge and expertise and your ability to lead projects and work with integrated team across departments. Responsibilities, Qualifications, Skills + more information listed on our Career Site (link below). Full-time, strong salary and benefits package. Apply here or view all open positions: https://lnkd.in/gcqrBs5y #bestplacetowork2025 #1percentfortheplanet #peoplefirst #missionbasedcompany #thenaturalproductsagency #naturalfoodgoodpeople #cpghiring #naturalfood #leadingindependentagency #CPG #industryleaders Thank you in advance for your interest in Green Spoon. Due to applicant volume, regretfully we are unable to respond to all inquiries.

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  • ⚡️ CHICAGO, HERE WE COME. ⚡️ Team Green Spoon is bringing the energy, hustle, collaboration, and partnership to the KeHE Summer Show this week. Follow the floor decals to our aisles and come experience where the conversations, connections, and opportunities shaping the future of natural products will be taking shape. The Green Sooon Team is dedicated to helping great brands reach more shelves, supporting our retail and distributor partners, and bringing better-for-you products to more consumers across the country. The energy this team brings is truly something special. We’re proud to stand on the hill as the leading independent natural grocery growth experts dedicated to ONLY natural products! Combining expertise, hustle, and heart to create meaningful impact across the natural products industry. See you on the show floor! #KeHESummerShow #GreenSpoonSales #NaturalProducts #NaturalFood #GroceryExperts #SalesWithPurpose #PeopleAndPlanet #BetterFoodSystems #RetailPartnerships #NaturalBrands #ExpertiseHustleHeart #CPG #TeamGreenSpoon #KeHE #TeamOnAMission #FoodInnovation #ImpactDrivenBusiness

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