Grey

Reimagining a 50-year-old device to solve a modern-day crisis. After winning a historic Grand Prix at #CannesLions for "SOS POS," José Rivera y Piérola, Creative Chairman & CEO of Circus Grey, sat down with LBBonline - Little Black Book to discuss the power of "The Brilliantly Obvious Solution." Developed for BCP Bank, the campaign turned everyday payment terminals into emergency banking lifelines—allowing victims of mobile theft to instantly block their accounts without needing their phones. "When resources are limited, creativity becomes the greatest advantage." Read the full interview to learn how simplicity, collaboration, and courage drove one of the year’s most celebrated campaigns. 👉 https://bit.ly/4wpGxfk

Network of the Year. Agency of the Year. Best in Show. 🏆 At the Lisbon International Advertising Festival, Grey proved once again that the most effective work is also the most celebrated. Circus Grey led the charge with Agency of the Year honors, while SOS POS took home Best in Show — joined by 5 Golds, 2 Silvers and 1 Bronze across the network. Huge congratulations to every team and a massive thank you to our clients for continuing to back bold, brave work. #FamouslyEffective The Lisbon Festivals

New York Festivals asks juries to look for creative courage. This year, Grey had plenty to show them. Circus Grey, Grey México, TANK Worldwide, GREY Argentina, and Grey NY were each recognized at the 2026 New York Festivals Advertising Awards — alongside clients BCP Bank, La Unión and Artículo 19, Broadfork Produce and the Québec Cancer Foundation, LALCEC, and Coca-Cola — for work that ranged from a grocery discount system that can help prevent cancer to a short film defending press freedom. 1 Gold. 2 Silver. 5 Bronze. Different offices. Different briefs. All #FamouslyEffective work. Thank you to every client who trusted us with something that mattered — and congratulations to every team who made it worth that trust.

Healthy food is expensive. Cancer prevention is complicated. And grocery shoppers make decisions in seconds. TANK Worldwide and Broadfork Produce solved all three problems at once. In partnership with the Québec Cancer Foundation, they translated cancer-risk reduction science into the one language every shopper already speaks: a discount. The bigger the health benefit, the bigger the savings. A single, color-coded system made it impossible to miss — on shelf, online, and across cities in Ontario and Québec. They didn't ask people to think differently about food. They changed what the price tag said.

Meet Liam. He's been at Volvo for over 40 years, survived thousands of crashes, and is still in one piece. He's also a crash test dummy — and the most compelling proof of safety Volvo has ever had. When every car brand started competing on batteries and screens, GREY BRASIL went back to Volvo's soul. Because if a Volvo wasn't truly safe, Liam simply wouldn't still be here.

The lime ritual is one of the most recognizable brand moments in the world. Two thirds of Corona drinkers perform it every time — yet cutting the perfect wedge has always been surprisingly difficult, creating a small but telling moment of friction right before the first sip. Grey Global and Corona Cero found the solution where no one expected it: on the lime itself. By laser-etching cutting guides directly onto real fruit, they perfected the ritual, entered the fruit aisle, and flipped the consumer journey entirely. Now people see a lime and reach for a Corona, not the other way around.

We're honored to announce that SOS POS for BCP Bank by Circus Grey has received three shortlists at Cannes Lions International Festival of Creativity 2026: Titanium Lions — for work that breaks new ground and moves the industry forward Innovation Lions: Brand-Led Innovation — for breakthrough ideas that solve real brand challenges Innovation Lions: Societal Innovation — for ideas that create lasting, transformative change The idea was born from a simple but urgent problem: in Peru, phone theft hits hardest in communities with the least margin for loss. And the fastest way to protect your accounts required calling from the phone that was just stolen. SOS POS changed that. By embedding open-source software into existing payment terminals, we turned everyday small businesses into emergency banking touchpoints — giving anyone who just had their phone stolen the power to instantly block their accounts, right in their own neighborhood. Grateful for the recognition. Now let's go make it count. 🦁 #CannesLions #FamouslyEffective #GreyAtCannes

When Drake said he was runnin' outta sodas, we didn't just post a reaction. We fixed it. Introducing 'Runnin' Outta Sodas' for Circle K Canada — a fast-turn campaign from Grey Canada that turned a lyric into a free Polar Pop. Because the best cultural moments aren't just joined, they're made useful. Check out the full article via LBBonline - Little Black Book: https://bit.ly/4uuWi2J

This is what famously effective looks like. Grey swept the Saniss Awards — Agency of the Year, Network of the Year, a Titanium, a Grand Prix, a Gold, and three Silvers. Grey Health NY's "Louder Than Cancer" for Amazon Music didn't just win — it led the conversation that mattered most. Incredibly proud of every person who made this happen. 🏆

Teens in Malaysia spend up to 8 hours a day on social media — and open a book zero times. The problem isn't that they've stopped loving stories. It's that short-form, high-stimulation content has slowly rewired how they consume them. So Grey Malaysia and BookXcess didn't fight brain rot. They re-engineered it. Taking 100 of the world's greatest books and disguising them as the dopamine-fuelled, scroll-native content Gen Z already can't put down. Rebuilding a generation's attention spans, one paragraph at a time — and proving the most addictive thing ever posted isn't brain rot. It's a great book.