GrowthX

For most founders, AI sales tools just create more activity that moves them farther in the wrong direction, faster. That’s not progress. That’s activity masquerading as progress. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 GrowthX 𝗚𝗼. Most founders aren't sitting on a proven sales motion waiting to be automated. Our founders use Go with their GrowthX sales coach, building their GTM with the same proven system that's already helped generate more than $1B in new revenue. With a coach in the loop, Go helps founders move faster along the path to product-market fit while capturing the context behind every decision, experiment, sales conversation, and pipeline review. So when they’re ready to scale, Go already knows the buyers, messaging, signals, and sales motion that got them there - and helps turn what worked into repeatable revenue. LFG! https://hubs.ly/Q04pfXvQ0

Baltimore founders - we’re coming your way! On July 15, GrowthX is teaming up with Spark Coworking - Baltimore for a hands-on masterclass on Modern B2B Sales in the Age of AI. We’ll dig into what actually works now: how to find the right buyers, sharpen your message, use AI without creating more noise, and turn sales activity into real revenue progress. And we’re not stopping at the masterclass. We’ll also be hosting 1:1 sales clinic office hours for founders who want to apply the work directly to their company, buyers, messaging, and pipeline. Grateful to the Spark Baltimore community for hosting us. Excited to spend time with the founders, builders, and operators pushing Baltimore forward. Sign up here: https://lnkd.in/gawvhWjt

Huge congratulations to Dr. Daniel Rifkin, MD, MPH and the entire Ognomy Sleep team on their $20M Series A! We’re proud to have played a small role in this giant achievement. As Dan put it generously: “GrowthX played a meaningful role in helping us become Series A–ready. Through The Revenue Accelerator at Golisano Institute for Business & Entrepreneurship, they helped us focus on the customers where we could win, build a more systematic approach to revenue, and turn our growth into a clearer, more repeatable story. GrowthX helped us sharpen the revenue focus and sales discipline that helped make the business investable." Congrats, Dan. LFG!

Startup cities don’t have a “more startups” problem. They have a commercialization gap. The first frontier for ecosystem builders was helping more people start companies outside the usual startup hubs. The next frontier is helping founders turn product momentum into revenue, customers, jobs, and local economic value. AI will only widen the gap. Building is getting easier. Selling is not. Our Founder and CEO, Andrew Goldner, wrote about what it takes to turn startup activity into companies that actually grow where they start. Prosperity shouldn't require a change-of-address form. Thanks to Technical.ly for publishing the piece. https://hubs.ly/Q04n3QQq0

Congrats James Stewart, Ph.D. and the entire TrojAI team on the acquisition by A10 Networks, Inc!

AI made it easier for your local founders to build. But building no longer separates the companies that stall from those that get to the growth stage. 𝗧𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗴𝗮𝗽 𝗶𝘀 𝗻𝗼𝘄 𝗮𝗻 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. Most regions don’t have a founder problem. They have plenty of smart, capable entrepreneurs building interesting products. The harder problem is helping more of them turn what they’ve built into revenue. That’s the work that turns startup activity into companies that grow, hire, raise capital, and stay rooted in a community. This Wednesday, GrowthX Founder & CEO, Andrew Goldner, is joining a LinkedIn Live conversation with Christopher Wink, Founder & CEO of Technical.ly, to talk about what it means to sell a product in the age of AI, why that matters, and how regions can help more founders move from promising product to real revenue. 📆 Join them Wednesday, June 3 at 12:10 PM ET. 📻 Register now: https://hubs.ly/Q04jzQfR0

Most B2B outbound is dead on arrival. Anyone can now write a polished sales email, personalize it at scale, and reference something that looks relevant. But polished is not the same as earned. Your buyers don't take meetings because your copy is clever. They take meetings when your message reflects something real about their world. That's the purpose of the GrowthX 𝗥𝗘𝗔𝗗 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸; it helps you earn meetings by answering four questions: 1. Why would this buyer need help right now? (𝗥eason) 2. What observable signal suggests that reason exists? (𝗘vidence) 3. How is this playing out in the buyer’s day-to-day reality? (𝗔ctually experiencing) 4. What useful insight, step, or perspective can you give before asking for time? (𝗗eliver value) If your outbound is not earning meetings, this GTM Guide will show you what your messaging is missing. Own your growth. Start here: https://lnkd.in/gq6fgRHs

ICP is dead. AI killed it. Defining your ideal customer used to provide an edge. If you knew exactly which companies and titles to target, you were ahead of most B2B teams. Now anyone can do that. AI tools can build lists, enrich data, write emails, and sound polished in minutes. So simply targeting the “right type” of company is no longer special. Everyone can do it. That means the advantage has shifted. It's no longer enough to find companies that fit your ICP. It’s now imperative that B2B sellers identify the segment that actually explains buying behavior. At GrowthX, we've named that segment your 𝗥𝗲𝗮𝗱𝘆 𝗡𝗼𝘄 𝗕𝘂𝘆𝗲𝗿, or 𝗥𝗡𝗕. ICP tells you who belongs in the market. RNB tells you who's ready within it. The companies that go beyond ICP and identify their RNB will own the next decade of B2B sales; the ones that don’t will spend it wondering why their deals aren't closing. Own your growth. Start here: https://hubs.ly/Q04h363z0

More leads, more meetings, and more activity can still leave founders chasing the wrong buyers and mistaking interest for urgency. Our latest GrowthX GTM Guide breaks down the four pillars of go-to-market: 🎯 Ready Now Buyer 🧲 Earn the Meeting 💰 Meetings That Convert 📈 Revenue Management It’s a practical framework for turning sales activity into revenue judgment, so that you can focus on the right buyers, run better sales conversations, and build a repeatable path to growth. 👉 https://hubs.ly/Q04fSh1m0 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗿𝗶𝘀𝗲.

Some deals were never real. Others were, and then stopped being. Knowing the difference is a core GTM skill, and one that takes real revenue judgment to get right. Our newest GrowthX GTM Guide: On When to Walk Away is live. 🔗 https://hubs.ly/Q0450jDg0 If you’ve ever wondered whether to keep pushing or pause, this will help.