Jasper

Seattle, you gave us plenty to think about. At our latest Jasper Marketing Leadership Forum, senior marketing leaders came together to talk about the fundamental shift happening in how brands get discovered. Over cocktails and dinner, we exchanged perspectives on the world of AEO and GEO, evolving content and distribution strategies, and new approaches for how to measure visibility in an AI-mediated search landscape. Thanks to everyone who joined us for a fantastic evening of candid conversation and great connections, old and new! The AI search playbook is still being written, and we’re glad to be shaping it alongside this community.

Big news at Jasper: we have a new CMO and a new CFO. Tom Newton is stepping up as Chief Marketing Officer and Lauren Newman is joining as Chief Financial Officer. The market is moving fast with enterprise marketing teams shifting from experimenting with AI to actual execution, and these appointments position Jasper to win in this moment. Since joining in 2024 Tom has been essential in repositioning Jasper around the enterprise marketer and pulling the marketing function closer to revenue and product. On top of that he’s got a decade of experience building B2B brands at Zendesk, Intercom, Toast and Knowde. Promoting him was an easy call and I’m already seeing his impact in this new role. Lauren is the CFO Jasper needs for exactly this moment. She's been CFO of a high-growth software company (Aircall) and a services business (Acclara), with seven years at Microsoft before that. As we scale an enterprise platform alongside a forward-deployed services model, Lauren has run finance on both sides of that equation. Very few CFOs have. For our customers, it means Jasper is sharper on what enterprise marketers actually need and disciplined enough to be a partner they can count on for the long haul. Congratulations Tom, and welcome Lauren

Big news from Jasper today 🎉 We’re excited to share that Tom Newton has been promoted to Chief Marketing Officer after more than two years as our VP of Marketing. Tom has played a key role in shaping Jasper’s growth strategy and deepening our focus on the needs of enterprise marketers, and we’re thrilled to see him step into this new role. We’re also excited to welcome Lauren Newman as our new Chief Financial Officer. Lauren brings nearly 20 years of experience scaling technology companies, including CFO roles at Aircall and Acclara and seven years at Microsoft. Tom and Lauren join Jasper’s executive team at an important moment, as enterprise marketing teams move from experimenting with AI to putting it to work at scale. Their leadership will help us continue building the platform that turns AI into real business impact. Congratulations, Tom and welcome to Jasper, Lauren. We’re excited for what’s ahead. Read more about the news: https://lnkd.in/e5TF7yXx

AI made content faster to create. It didn't make it faster to approve. When a single marketing campaign goes through multiple rounds of edits, approvals, and rewrites, having a place to coordinate that work, and tools that talk to one another, is key to getting that work done. Wrike found that up to 55% of work inside an organization is invisible to the people who need to see it, mostly because of tools that don't talk to each other which means duplicated effort and reviewers working off outdated versions. The new Jasper × Wrike integration closes that gap. Context travels with a task in three ways: → Link to the live Jasper doc, so reviewers always work from the current version → Attach it as a Word file, for stakeholders without a Jasper seat → Send it to connected cloud storage, with a link added to the task Reviewers work from the source instead of having to chase down which version is current. Explore the Jasper x Wrike integration. → https://lnkd.in/gQMjjUPX

AI is describing your brand to your buyers, and there's a good chance you'd be surprised by what it says. We built two free diagnostic tools to help you find out. → The GEO Diagnostic tells you how often you're mentioned across AI search and how your brand sentiment scores, model by model. → The Brand Compliance Diagnostic checks whether your own content consistently supports your brand positioning. Together, they give you a baseline for boosting AI search visibility so you can stop guessing. Our latest blog tells you how to get started  → https://lnkd.in/gZv6rhHt

Buyers no longer visit websites to get their questions answered. Instead, they go straight for their favorite GPT. AI engines pull from up to 30 pages to answer a single question. To earn visibility in AI search results, brands need original expertise and a clear point of view that carries weight across the sources those engines trust. In his latest piece on the Jasper blog, CMO Tom Newton explains why executive leaders must contribute to content strategy for brands to build authority in AI search—and how CMOs can champion the effort. https://lnkd.in/g4rpAP48

When AI answers buyer questions, it looks well beyond your website. Earned media accounts for 84% of AI citations, meaning off-domain sources play a big role in how your brand appears in AI search. To earn AI citations consistently and stay visible to buyers, brands need to know: → Which off-domain sources matter most in their category → The evidence and content those sources trust most → How to activate opportunities across those sources Get the full scoop on how to earn AI citations through off-domain sources in our latest blog: https://lnkd.in/gTXMrTiE

Happening tomorrow! Jasper’s Steve Kearns and Kurt Lambert join CMO Alliance for a live session on how AI decides which brands to trust and how marketers can influence it. They’ll break down: → Why some brands get cited while others disappear → Where many AEO and GEO strategies are already breaking → Why fragmented AI content stacks create fragmented brand representation → How to audit your AI content operations and take targeted action Thursday, July 23 | 11am ET / 8am PT Don’t miss it! Save your spot now  → https://lnkd.in/gz3iVRhM

According to Forrester, 90% of B2B buyers now use AI to inform their purchase decisions. Do you know how your brand shows up in AI search? Meet Jasper's GEO Hub and GEO Agent. Together, they deliver end to end AI search visibility insights and scalable execution support for continuously improving performance. ✔ See your brand's scorecard for AI citations and brand sentiment across search platforms ✔ Compare share of voice against competitors, model by model ✔ Drill into individual queries to see how AI models are answering them today ✔ Turn opportunities into high-value content with a single click: drafted articles, FAQs, and schema markup included ✔ Ask the GEO Agent goal based questions, like "how do I increase my citation rate 5% this week?" ✔ Push approved content straight to your execution systems, with seamless tool integration across your current stack Insight → strategy → execution, all in one place. Watch the full demo 👇

Are all of your AI players on the same team? ⚽ Most marketing stacks are full of solo players, each running their own plays without knowing what the others are doing. Jasper's players take the pitch together: → Jasper IQ protects your brand by keeping every player aligned. → Grid, Canvas, Knowledge Base, and Governance provide the shared foundation behind every workflow. → Jasper Agents specialize by position, all working from the same playbook. One team. Shared intelligence. Unified execution at scale.