Intent Amplify®

𝐀𝐈 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞. 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐢𝐭? Join our expert-led webinar to learn practical frameworks for assessing readiness, governing AI, and building scalable agentic services. 📅 July 22–23 🕙 10 AM PDT | 1 PM EDT Reserve your spot today: https://lnkd.in/dPY9Zqnv #AgenticAI #CustomerExperience #EnterpriseAI #DigitalTransformation #IntentAmplify

High customer demand shouldn't compromise customer experience. When customer interactions surge, support teams need more than speed they need the right strategy, AI-powered insights, and metrics that drive better outcomes. Join this exclusive webinar to discover how leading Media & Entertainment organizations are transforming high-pressure customer service into a competitive advantage. In this session, you'll learn: AI strategies for managing customer surges The CX metrics that matter most Best practices to improve service quality and operational efficiency How to build resilient, scalable customer support operations 📅 July 9 🕘 9:00 AM PT | 12:00 PM ET ⏱ 45 Minutes | Virtual 🎟️ Reserve your seat today: https://lnkd.in/dyThSF-a Zendesk #CustomerExperience #CX #CustomerService #AI #DigitalTransformation #MediaAndEntertainment #Webinar

Happy Independence Day to our customers, partners, colleagues, and friends across the United States. The Fourth of July celebrates the values that have shaped generations of innovators, entrepreneurs, builders, and business leaders. Freedom, resilience, opportunity, and the courage to create something better continue to inspire progress across every industry. As we celebrate Independence Day, we are also excited to begin a new chapter at Intent Amplify. The B2B buying landscape has changed. Buying groups are larger, decisions are more data-driven, and revenue growth depends on connecting the right intelligence with the right audience at the right time. Our mission is evolving to meet that challenge. Intent Amplify is expanding beyond demand generation to deliver a new generation of GTM Intelligence and Revenue Acceleration solutions, including: • Demand Activation programs that engage high-intent buying groups across every stage of the buyer journey. • Pipeline Intelligence that transforms market signals into measurable revenue opportunities. • GTM Intelligence that helps marketing, sales, and revenue teams make faster, evidence-based decisions. • The GTM-powered CISO Community, bringing together cybersecurity leaders, technology innovators, and enterprise buyers through executive conversations, original research, and peer engagement. This evolution reflects our commitment to helping customers make better go-to-market decisions, accelerate pipeline growth, and create measurable business impact. To every customer, partner, and colleague who has been part of our journey, thank you for your trust, collaboration, and continued support. We are excited about what comes next and look forward to building the future of B2B growth together. Wishing everyone across the United States a safe, joyful, and memorable Fourth of July. Happy Independence Day! #FourthOfJuly #IndependenceDay #USA #IntentAmplify #GTMIntelligence #DemandActivation

Nearly 70 percent of the B2B buying journey is completed before direct engagement. Buyer activity generates continuous intent signals across digital environments. Up to 70 percent of the decision process occurs prior to vendor interaction. Over 80 percent of B2B buyers define requirements before outreach. Behavioral signal sources: • Search activity across high-intent queries • Content consumption across owned and third-party platforms • Vendor comparisons and evaluation patterns These signals define purchase intent before pipeline visibility. Modern systems process billions of behavioral data points to identify early-stage demand. The constraint is signal clarity, not data volume. Organizations lacking structured intent data analysis and signal interpretation frameworks operate with limited visibility into pre-engagement demand. How effectively are intent signals translated into actionable pipeline intelligence? https://lnkd.in/dTqc3XtK #B2BMarketing #IntentData #DigitalSignals #DataDriven #IntentAmplify

AI systems can be compromised with 100–500 manipulated data points. AI expands the enterprise attack surface. Data poisoning achieves over 60% success rates in altering model behavior. Microsoft processes over 65 trillion security signals daily, reflecting the scale of modern attack activity. Attack focus shifts from infrastructure compromise to decision integrity. Observed vectors: • Training data manipulation impacting model outputs • Adversarial inputs bypassing validation controls • Model behavior distortion influencing automated decisions Compromised models introduce downstream risk: • Faulty access governance decisions • Misclassification of threats • Increased exposure to privilege escalation and lateral movement AI security now aligns with identity threat detection and data integrity controls. Zero trust architecture must extend to model validation and data pipelines. How resilient are AI systems against data manipulation that alters decision outcomes? https://lnkd.in/dnvKhXmC #Cybersecurity #ArtificialIntelligence #AIThreats #ThreatIntelligence #CyberRisk

Identity defines the modern attack surface. 82% of detections are malware-free. Credential abuse remains a leading initial access vector. Phishing remains a leading initial access vector in breach activity. Adversaries prioritise access over exploitation. Dominant attack vectors: • Credential harvesting through phishing and social engineering • Abuse of valid accounts to bypass detection controls • Privilege escalation following initial access • Lateral movement across identity-linked environments Malware-centric defences fail against identity-driven threats. Identity threat detection and access governance define modern security posture. Enterprise risk aligns with identity exposure. How resilient is your identity layer against credential compromise and unauthorised access? #Cybersecurity #IdentitySecurity #ThreatIntelligence #IntentAmplify #AccessManagement

27 seconds defines modern breach velocity. Adversaries achieve breakout within 27 seconds. Mean time to identify a breach extends to 204 days. Containment timelines average 73 days. Detection latency continues to expand while attacker execution accelerates. Observed attack dynamics: • Rapid lateral movement across interconnected systems • Privilege escalation within minutes of initial access • Credential compromise enabling persistent access • Initial access brokers accelerating intrusion timelines Reactive security operations create structural delay. Traditional detection models fail against high speed intrusion cycles. Enterprise exposure now correlates with detection latency. How is your security architecture reducing breakout time below attacker speed? #IntentAmplify #BreachVelocity #ThreatDetection #IncidentResponse #IdentitySecurity

15 billion stolen credentials are active across dark web marketplaces. This is an operationalized identity threat economy. ~80% of breaches involve credential compromise 60% of stolen credentials are monetized Enterprise access is transacted through initial access brokers Attack patterns have shifted to identity-centric intrusion. Unauthorized authentication is the dominant breach vector. Threat Attacker leverage: ◦ Credential stuffing frameworks ◦ Phishing infrastructure for identity harvesting ◦ Initial access broker marketplaces ◦ Automated attack toolkits for persistence and lateral movement Security perimeters have diminished relevance. Identity is the primary attack surface. Organizations operating without: ◦ Identity threat detection ◦ Access governance controls ◦ Zero Trust architecture Face increased exposure to privilege escalation and enterprise-wide compromise. How rapidly can compromised identities be detected and contained before lateral movement accelerates impact? #IntentAmplify #Cybersecurity #ThreatIntelligence #IdentitySecurity #ZeroTrust #AccessManagement

𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗳𝗮𝗶𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗽𝗼𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. 𝗜𝘁 𝗳𝗮𝗶𝗹𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘄𝗵𝗼 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴. Most outreach is built on static data and assumptions. But CISOs, Heads of Privacy, and marketing leaders don’t respond to random touchpoints, they engage when there is active intent. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁, 𝘆𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝗱𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲. Intent Amplify® 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗶𝘀 𝗲𝘅𝗮𝗰𝘁 𝗴𝗮𝗽 by identifying real buying signals across accounts, it helps teams focus on who is already in-market, turning outbound into timely, relevant conversations that actually influence pipeline and drive inbound interest. #IntentAmplify #B2BIntelligence #IntentData #DemandGeneration #SalesStrategy #PipelineGrowth

𝟵𝟱% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝘂𝘆. Yet most teams market like it is. They push for demos, pass cold leads to sales and measure success on volume instead of actual intent. The result? Slower pipelines, low conversions and wasted effort chasing the wrong audience at the wrong time. The real shift is simple 𝘀𝘁𝗼𝗽 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗵𝗼𝘄 𝗺𝗮𝗻𝘆 𝗹𝗲𝗮𝗱𝘀 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 and start focusing on who is actually in-market. Platforms like Intent Amplify® help identify real buying signals so teams can act on the 5% that matters, while nurturing the rest until they’re ready because pipeline doesn’t grow from more noise it grows from better timing. #B2BMarketing #IntentData #DemandGeneration #PipelineGrowth #IntentAmplify