Most B2B founders lose industrial deals before they finish explaining their product. Their technology isn’t broken. What’s happening is that they’re walking into these rooms pitching a solution for the wrong problem. Here are the four most common mistakes I’ve seen B2B founders make when they finally land a meeting with an industrial customer.
Isogon Ventures
Venture Capital and Private Equity Principals
New York, NY 728 followers
About us
Isogon Ventures is an early-stage venture capital firm investing in founders modernizing the physical economy. We partner with founders applying AI, software, and automation to complex sectors including manufacturing, logistics, energy, and industrial operations. We invest primarily at Series A, and sometimes Seed, across the U.S. and Europe. Beyond capital, we help founders access an industrial network of customers and strategic partners who can accelerate early commercial deployments, sharpen product-market fit, and support the path from technical breakthrough to enduring business.
- Website
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https://isogonventures.com/
External link for Isogon Ventures
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
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25w W 39th St
8th Floor
New York, NY 10018, US
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Calle de Alfonso XII, 16
Madrid, Community of Madrid 28014, ES
Employees at Isogon Ventures
Updates
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Today, I'm thrilled to share that Dan Abelon and I have launched Isogon Ventures. A new generation of founders is bringing AI and modern technology to factories, supply chains, and power systems — the backbone industries of the physical economy. Isogon is an early-stage firm built to back these founders. We bring a working bench of operators, corporates and family business leaders in the U.S. and Europe that are motivated to put our founders in front of real buyers, sponsor pilots, navigate procurement, and turn early traction into signed contracts. I've spent my career operating and investing in industrial businesses. The whole time, the same questions kept coming back to me. What could venture look like if it really worked for startups building in this space? What if a firm prioritized the founders selling into some of the hardest, oldest, most entrenched industries in the world, not as a side bet, but as the whole point? What became clear: in these markets, the gap between a great product and a paying customer is enormous, and a founder shouldn't have to navigate it alone. Dan had been working through these same questions from his own angle, and Isogon is what we're building in response. Reach out anytime. We'd love to hear from founders, operators, and investors shaping where these industries go next.
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