Kepler reposted this
PwC sells advice on adopting AI responsibly. It just published four reports where the AI made things up. One promotes a product called Citizen Pulse. Citizen Pulse does not exist. It names Denmark, Saudi Arabia, the United States and Australia as customers. The footnotes proving those governments use it link to those governments' homepages. GPTZero puts the report at 84% likely to be entirely AI generated. PwC says it "is updating a limited number of supporting citations." Deloitte refunded a government. EY withdrew a study. KPMG pulled a report. All four of the Big Four have now published hallucinations. All four also sell AI governance advice. Matt Levine's read is that these reports were never meant to be read. Nobody cares enough to write them, so AI writes them, so they are full of nonsense, and it does not matter, because the only job of the report is to signal that PwC exists and has thoughts about AI. Which is exactly what makes this expensive. The document had one job. It was a credential. It is now the best available evidence that the firm selling AI governance cannot run its own. You do not buy that back with a citation update. Kepler does not do audit. Yet. But if PwC wants a research tool that can prove its own sources exist, we'll stand up an audit vertical by Friday. The first design partner slot is yours.