LEARFIELD

Purpose-driven partnerships can create an impact that extends far beyond the campaign. Through a custom NIL activation developed by Learfield Impact, Scheels partnered with University of Iowa student-athletes Natalie Harris and Sophie Schriever to bring a holiday giving initiative to life in the local community. By combining trusted student-athlete voices, meaningful community engagement, and original storytelling, the campaign generated more than 565,000 impressions while reinforcing SCHEELS’ commitment to giving back. See how NIL can connect brands, student-athletes, and fans around a shared purpose: https://bit.ly/4badTpQ #NIL #CollegeSports #SportsMarketing #BrandPartnerships #CommunityImpact #Hawkeyes

Built on trust. Focused on growth. We're proud to expand our relationship with Georgia Southern University through a new enterprise-wide agreement centered on innovation, fan engagement, and long-term growth. As a leader in revenue generation and brand integration, Georgia Southern has consistently advanced the industry through innovative sponsorship opportunities and sustained growth across its athletics program. Together, we'll build on that success by leveraging Learfield's integrated ecosystem, including Paciolan, SIDEARM Sports, and CLC, to elevate the fan experience, strengthen the Eagles brand, and create new opportunities for long-term growth. 🔗 Learn more: https://bit.ly/45gejYb #CollegeAthletics #SportsPartnerships #CollegeSports #GeorgiaSouthern

A first for the Green Wave. Tulane Athletics has named American Safety its first-ever jersey patch partner, bringing the locally based company’s logo to Green Wave baseball and volleyball uniforms beginning with the 2026-27 season. The five-year agreement represents the largest corporate contribution in Tulane Athletics history and extends beyond the patch to include brand visibility and fan engagement opportunities across several Green Wave programs. The partnership was developed by Learfield through its locally based Tulane Sports Properties team, connecting American Safety with a platform that reflects its commitment to the Greater New Orleans community. Learn more: https://bit.ly/3RvIAz9 #CollegeAthletics #SportsPartnerships #CollegeSports #Tulane #RollWave

Something new is being added to Sam Cozen Court. 🏀 Beginning with the 2026–27 season, Citadel Credit Union will become the Official Credit Union of Drexel Athletics, with its logo featured on the court at the Daskalakis Athletic Center. Facilitated by Learfield’s Dragons Sports Properties, the multi-year partnership will also create new opportunities for fan engagement, campus activations, student-athlete connections, NIL programming, and financial wellness education across the Drexel community. Learn more about the partnership: https://bit.ly/4w0SgA1 #CollegeAthletics #SportsMarketing #BrandPartnerships #DrexelDragons #Learfield

A partnership built in Nashville is taking its next major step. Beginning with the 2026–27 athletic year, SRM Concrete will become the first all-sports jersey patch partner in Vanderbilt Athletics history, supporting Commodore student-athletes across all 17 varsity teams. The expanded relationship was facilitated by Learfield through our Commercial Partnerships and Vanderbilt Sports Properties teams, creating a highly visible platform that introduces new NIL opportunities for student-athletes while supporting Vanderbilt’s continued momentum. See the partnership come to life and learn more: https://bit.ly/4yELBhp #CollegeAthletics #SportsMarketing #Sponsorship #NIL #AnchorDown

We're excited to welcome Kellen Moss to Learfield as an NIL Intern on our Dallas team this summer. Currently attending Hampton University, Kellen is joining us to gain valuable hands-on experience while contributing to our team. We're looking forward to supporting his professional growth and seeing all he'll accomplish this summer. Welcome to the team, Kellen! #Learfield #NIL #SportsBusiness

Welcome to the next chapter of Red Raider Football. Texas Tech Athletics and Galaxy have announced a landmark 15-year naming rights partnership that will rebrand the home of Red Raider Football as Galaxy Stadium beginning with the 2026 season. Facilitated by Texas Tech Athletics Partners, Learfield’s local team in Lubbock, this forward-looking partnership goes beyond traditional naming rights, creating new opportunities across NIL, student-athlete storytelling, fan engagement, community impact, and high-visibility branding. Proud to help bring a partnership of this scale to life for Texas Tech Athletics, Galaxy, and Red Raider Nation. Learn more: https://bit.ly/4fg4gak #Learfield #TexasTech #WreckEm #CollegeAthletics #SportsMarketing #NIL #BrandPartnerships

More than a decade of collaboration. A record-setting year. Now, 10 more years of opportunity. Learfield and UNC Asheville Athletics are extending their multimedia rights partnership through a new 10-year agreement, building on a relationship that has supported sustained growth for the Bulldogs and their brand partners since 2014. Together, we will continue creating meaningful connections with Bulldog fans through innovative sponsorship opportunities, data-driven marketing, digital platforms, compelling content and more. Learn more: https://bit.ly/4w9zWW9 #CollegeAthletics #SportsMarketing #Partnership #UNCAsheville #GoBulldogs

We're excited to welcome Will Sturner to Learfield! Based in Dallas, Will joins the team as an NIL Intern and brings his experience from Texas Christian University. We're looking forward to the perspective and enthusiasm he'll bring to the team this summer. Please join us in welcoming Will to Learfield! #NIL #Learfield #Internship

30 teams. More than 850 student-athletes. One landmark partnership at the intersection of college athletics and AI innovation. Dialpad has been named the inaugural jersey patch sponsor across every Cal Athletics program and the Official AI Platform for Fan Experience of Cal Athletics. The largest corporate partnership in Golden Bears history will extend far beyond the uniform, bringing Dialpad’s technology into the fan experience while creating new NIL, content and brand engagement opportunities. Facilitated by Learfield’s Cal Bears Sports Properties, the partnership also includes the Dialpad Field Club at California Memorial Stadium, on-field branding, digital media and year-round visibility across the Cal Athletics ecosystem. Learn more: https://bit.ly/4bHRxfr #CollegeAthletics #SportsMarketing #FanEngagement #ArtificialIntelligence #GoBears