HomeBuddy AI is now live on ChatGPT, and it's opening a new lead channel for you. When homeowners are researching their next project, they increasingly turn to ChatGPT first. Today, they can now get localized cost estimates, project recommendations, contractor ratings, and connect directly with verified pros by using HomeBuddy AI, all without leaving the platform. For contractors, this is a game-changer. You're not competing in the traditional search funnel anymore. You're showing up where homeowners are already asking questions about their projects. What just launched in the HomeBuddy AI plug-in for ChatGPT: ✓ Integration with 1B+ monthly active ChatGPT users. Working with Modernize and HomeBuddy means brand visibility where AI users are already congregating (and growing fast). ✓ Direct access to contractor profiles and reviews. That means having ChatGPT recommend you as a trusted pro. ✓ One-click quote requests from homeowners looking for verified professionals. Why this matters: HomeBuddy AI is built on 20+ years of home services data, contractor relationships, and real homeowner experiences. Our proprietary knowledge infrastructure gives homeowners (and you) more accurate recommendations and pricing than commodity AI can deliver. This is how the acquisition funnel is shifting. AI isn't just a research tool anymore. It's becoming the entry point for consumer discovery. And HomeBuddy AI just positioned our contractors on it. Try it now 👉 https://lnkd.in/gUKZW4a3
About us
Modernize is a growth platform built to support home improvement and home services companies across the entire customer journey, from the first consumer inquiry through project install. Our Marketplace Solutions connect businesses with high-intent homeowners through multiple demand channels, including leads, live transfers, and inbound calls. These solutions are designed to deliver qualified opportunities at scale, with flexible models that range from leads to exclusive, auction-based opportunities through our HomeBuddy marketplace. Beyond marketplace demand, Modernize provides Marketing Products that help businesses build brand equity and improve conversion throughout the funnel. These services include demand generation, display and programmatic advertising, marketing automation, paid and organic social, content creation, and emerging capabilities like answer engine and generative engine optimization designed for AI- and LLM-driven search behavior. At the point of sale, Modernize offers 360 Finance, a fast and flexible financing solution that allows contractors to provide homeowners with a single inquiry, multiple lender offer experience across a broad credit spectrum. This reduces sales cycles, improves approval rates, and helps projects move forward faster. Powered by data across 25+ trades, thousands of geographies, and a continuous performance feedback loop, Modernize enables home improvement businesses to engineer predictable growth, optimize customer acquisition costs, and turn marketing investment into measurable revenue.
- Website
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http://www.modernize.com/pros?utm_source=linkedin-company-page
External link for Modernize
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Public Company
- Founded
- 2005
- Specialties
- Marketing Services, Branded Campaigns, High Intent Leads, Lending Marketplace, and 360 Finance
Locations
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Primary
Get directions
100 Congress Ave
450
Austin, Texas 78741, US
Employees at Modernize
Updates
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What happens when homeowners get expert guidance before they submit a form? With HomeBuddy AI, homeowners can ask questions, explore project options, understand pricing, and get trustworthy answers powered by real home services data. The result isn’t just a better homeowner experience. It’s access to a more informed, higher-intent homeowner who enters the hiring process with greater clarity around their project and expectations. And that matters. More than 40% of homeowners now say AI tools and assistants are their most-used resource when researching home improvement projects. As consumer behavior continues to evolve, HomeBuddy AI gives contractors access to this emerging high-intent engagement channel. Watch the video below to see the experience in action. 👇 #HomeServices #ArtificialIntelligence #LeadGeneration #HomeImprovement HomeBuddy
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A major shift is happening in home services. Homeowners are increasingly turning to AI to research projects, compare options, and make decisions with greater confidence. Over 40% of homeowners now say AI tools and assistants are their most-used resource when researching home improvement projects, according to a recent QuinStreet survey. Today, we’re excited to introduce HomeBuddy AI, a new AI-powered homeowner experience built by Modernize and HomeBuddy. Powered by 20+ years of home services expertise and data, HomeBuddy AI helps homeowners ask better questions, explore pricing and project options, and get trusted answers before connecting with a contractor. For contractors, that means access to more informed, higher-intent homeowners entering the conversation with greater clarity around their projects and expectations. We believe this is just the beginning of how AI will transform the homeowner journey, and we’re excited to help shape what comes next for the home services industry. Read more here: https://lnkd.in/e8JhqHk4 #HomeServices #ArtificialIntelligence #LeadGeneration #HomeImprovement
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Modernize reposted this
We just sent out our client newsletter, and I wanted to share a few thoughts before the holiday weekend. We're in peak season, and I've been seeing some courageous work from clients fighting to keep contact rates up against major headwinds. A few things worth passing along as you plan for the summer: 1. The FCC's new SIP 603+ code (live since March) finally tells you when carriers are blocking your outbound calls. If your platform can't read it, you're guessing why your answer rates are dropping. More on the 603 update in the article linked in the comments. 2. Number reputation matters more than dialing volume. Carriers are using real-time analytics to decide whether your calls even ring. Reputation is the lever, not effort. 3. Speed wins. Homeowners are comparing quotes in real time now. If you're calling back the next day, someone else already booked the job. Now is the time to figure this out. Make sure you get ahead.
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FAST Remodeler Live, here we come! We're heading to the Grand Hyatt in Nashville May 11-13 to talk quality lead generation, scalability, and how our multi-product platform supports contractors from inquiry to install. If you're attending, say hi to Heather Mason and Jordan Jones at Booth 51 while you're there! Qualified Remodeler #FASTRemodelerLive #LeadGeneration
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Modernize is at the Redwood Services Leadership Summit through April 23 in Memphis, and we’re excited to talk about what’s driving contractor performance right now: 🔹 Scalable growth powered by a multi-product platform 🔹 Consistent, predictable lead generation 🔹 360Finance to drive more consistent approvals and faster job close rates through seamless financing If you’re attending, connect with our team about how to grow smarter, not just bigger.
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Modernize reposted this
In this Power100 PowerChat, Power100 CEO Greg Cummings sits down with Chris Pallatroni, executive leader at Modernize, and Vince Venditti, co-owner of Premier Home Pros, to tackle one of the biggest questions in home improvement: why do some contractors scale to tens of millions while others stall with the same leads and market conditions? Chris shares the now-famous line, “The problem is not lead volume. The problem is lead management,” while Vince adds, “If you do not have structure in place, any lead will fail.” Together, they show why standardized processes, speed to lead, disciplined follow up, and long-term database nurturing—not just bigger ad budgets—separate the winners from the rest. For CEOs, founders, marketing leaders, and private equity-backed operators, this conversation is a playbook for building standardized operators: consistent scripts, clear dial cadence, clean CRM data, and a true partnership mindset with marketing platforms like Modernize. Read the full press release: https://lnkd.in/dw9QgnZg #Power100 #GregCummings #Modernize #ChrisPallatroni #VinceVenditti #PremierHomePros #HomeImprovement #Leads #LeadManagement #SpeedToLead #CRM #Standardization #DatabaseNurturing #PrivateEquity #ScalableGrowth Philip Petrash Marcus Ackman Joseph Price Noah Jackson James Zayner Stephen Sakach Heather Mason Gregg Hicks Jeffrey Barnes Daniel Busch Power Up 🚀🚀
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Spring is here, and homeowners are starting to turn plans into action. 🌱 Nearly 60% of homeowners say they feel more motivated to tackle home projects this time of year. With that motivation comes a more engaged homeowner, one who is actively exploring pricing, comparing options, and planning the right timing for their project. That is where contractors can stand out. Homeowners are not just looking for upgrades. They are looking for confidence in their decisions. This spring, contractors can win more business by: • Providing fast, transparent pricing • Communicating clearly and consistently • Making it easier for homeowners to compare options and move forward Spring is when interest turns into real projects. The contractors who reduce friction and build trust will be the ones who win this season. Read more from the latest homeowner insights here: https://lnkd.in/exYcbhJv
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Modernize reposted this
We’re looking for a CRO Product Associate to join our team! If you're passionate about performance marketing and want to be part of a dynamic and growing company, this could be the perfect opportunity. Know someone who’d be a great fit? Tag them or apply here: https://lnkd.in/g69kSj7H #Hiring #JoinUs #LifeAtQuinStreet #JobOpportunity #WereHiring
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Modernize reposted this
There were some great nuggets in here...take a listen to the amazing Heather Mason dropping knowledge! We love having such smart partners! Thank you to gFour Marketing and Modernize for being such great partners to Builder Prime. Rock on! 🎸
Homeowners may be changing how they search, but what they want hasn’t changed at all. During our recent webinar, Heather Mason broke it down perfectly: 🔍 Referrals still drive trust. 🤝 People still ask, “Who do you recommend?” 📊 And when the project is bigger, they still want multiple bids to make confident decisions. What has changed is what happens next — and that’s where the three of us come together: ✨ Modernize — connecting homeowners with intent, not just traffic. ✨ Builder Prime — converting more leads into booked jobs through CRM processes and automation. ✨ gFour Marketing — building trust and referral pipelines so contractors aren’t always chasing new leads… customers come to you. The customer journey isn’t going anywhere. It’s just going digital — and smarter. If you want to watch the full discussion, the recording is right here: https://hubs.ly/Q045xR-n0 #ContractorGrowth #ReferralMarketing #MarketingStrategy