Last week, the #NewTradition team came together at The Frying Pan in #NewYork for our summer kick-off party, a chance to celebrate the people behind the work. 😎 Behind every campaign, partnership, placement, and big idea is a team that brings it all to life. Grateful for this group, the energy they bring, and the culture we're building together. Here's to more moments worth celebrating! 🎉 #OOH #MakeAStatement #CompanyCulture #NYC
New Tradition
Advertising Services
New York, NY 10,974 followers
New Tradition, a Blackstone Portfolio Company, empowers brands to #MakeAStatement with Premium OOH in the Top US Markets
About us
New Tradition, a Blackstone portfolio company, is a premium Out-of-Home media vendor specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.
- Website
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www.newtradition.com
External link for New Tradition
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Out of Home Advertising, sales, advertising, media, and OOH
Locations
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Primary
Get directions
200 Park Ave S
Floor 2
New York, NY 10003, US
Employees at New Tradition
Updates
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Record revenue. 20 consecutive quarters of growth. The momentum behind #OOH has never been stronger. As brands look for meaningful ways to connect with audiences, OOH continues to deliver what matters most: attention, impact, and measurable results in the real world. From iconic placements to culture defining moments, the opportunities for brands to stand out are only growing. We are proud to help lead that evolution through elevated experiences and placements that redefine what brands can expect from OOH. If you're looking to turn attention into impact, let's #MakeAStatement! #OOH #Advertising #Media OAAA
📈 Out of home is reaching new heights in 2026. OOH advertising revenue reached $2.12 billion in Q1 2026, the highest first quarter in industry history and a 7.1% increase over Q1 2025, marking 20 consecutive quarters of growth. • Digital OOH grew 12.9% and accounted for 36% of total OOH revenue • Transit led all major formats with 18% growth • Technology spending surged 139%, with AI brands including OpenAI, Genspark, and Lambda among the quarter's fastest-growing OOH advertisers • 72% of the top 100 OOH advertisers increased their spending year over year As brands continue to invest in channels that deliver scale, impact, and measurable results, OOH's role in the media mix continues to grow. Learn more: https://bit.ly/4x7qljj
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#Cannes is calling 🌴 Our executive team is headed to Cannes Lions, June 22–26, and looking forward to a week of great conversations with clients, partners, and friends from across the industry. If you're attending, we'd love to connect! #CannesLions #Cannes2026 #Marketing #Media #Advertising
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For #NationalStreamingDay, SodaStream International, Ltd. took over the iconic corner of 7th Ave and 42nd St with a head-turning 3D execution across One Times Square and the newly launched digital ticker! #OOH #DOOH #MakeAStatement #NYC #OneTimesSquare
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Happy #Manhattanhenge! 🌇 Twice each year, the sun aligns perfectly with Manhattan’s street grid, turning 42nd Street into one of NYC’s most iconic visual moments. And this July, One Times Square transforms that moment into a live citywide spectacle. From the building’s newly unveiled 19th floor, an artist will live-stream a bold, brand-inspired painting onto glass at the exact moment of sunset alignment, broadcasted in real time across One Times Square’s digital spectaculars. One brand has the opportunity to own the sunset and turn a fleeting moment into a cultural summer statement seen by millions! Could it be you? Reach out to your rep or contact us at contact@newtradition.com. #OOH #DOOH #MakeAStatement #NYC #OneTimesSquare
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A thoughtful conversation with New Tradition CRO, Ethan Heftman, on leadership, growth, and why OOH is having a major moment right now. Plenty of insights here on reinvention, listening first, and building meaningful relationships in modern media. Have a listen now with Ray Erickson. 🎧
On the latest episode of The Seat, Ethan Heftman, CRO at New Tradition, shares a leadership journey built on reinvention, relationships, discomfort, and learning how to evolve over time. We talk... 🎯 Why he walked away from agency leadership to carry a sales list 🧠 The difference between ego and self-awareness 👂 Why great leaders listen first 📈 Building advanced advertising before the market was ready 🌆 Why Out Of Home is having a major moment 🤝 The importance of human relationships in an increasingly automated world A nugget that really that resonated: “People follow you because they want to follow you.” One of the more thoughtful leadership conversations we’ve had on the show. Now live... 🔗 Apple: https://lnkd.in/d_z-pYHd 🔗Spotify: https://lnkd.in/d63VwF6H 🔗iHeart: https://lnkd.in/dAjfHMxV 🔗Pandora: https://lnkd.in/dAj9Kwrz 🔗TheSeatPodcast.com If you enjoy the show, please give us a like/follow/share and support by following us here and across social... Insta: @TheSeat.Pod TikTok: @TheSeat.Pod Shoutout - Thank you Brian Cordes for introducing Ray to Ethan! #TheSeatPodcast #Leadership #SalesLeadership #Media #agencylife #mediabuyer #Advertising #OOH #DOOH #CRO #RevenueLeadership
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Proud to help bring this to life with the TruNorth X team. From the conversations happening inside One Times Square to the domination outside of it, this was a real example of how brands can own a moment, and a market, through coordinated OOH + experiential activation. Our billboards helped create a true Times Square roadblock around the event, showing what’s possible when media becomes part of the experience itself. Excited for what’s next. 🔥 #OOH #ExperientialMarketing #TimesSquare #DOOH #BrandExperience
TruNorth X 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 😎Brands want in. 🤝Partnerships are forming. 🔥Business is happening. 💰ROI & ROR is reporting. At the crossroads of the world, from incredible speakers and conversations to unforgettable moments high atop One Times Square, the energy was undeniable. The feedback over the last week has been humbling, inspiring, and proof that this industry is craving more intentional, high-value experiences and real human connection. A huge thank you again to our speakers, sponsors, partners, friends, and every guest who helped make this inaugural event something truly special. Lance Fensterman Fanatics James Rowe Jon Barker National Football League (NFL) Jennifer Ballou Mondelēz International Tom Flynn American Express Samantha Bisignano Sherí Barros Phil Koutsis FGPG Kim Haney Pernod Ricard Maria "Masha" Gregorius Simon Property Group Dan Sullivan Inspira Marketing Group Marie Christoffersen Campari Group Rick Kiley SoHo Experiential Vincent Mastria Ethan Heftman Greg Palazzo Nicole Testa Jason John Gary Lisiewski and many more... #LFG And now…one last look back. Business of Experiential Chicago and Los Angeles dates to be announced. Follow TruNorth X to hear more.
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Today is #NationalStreamingDay and we’re celebrating the platforms shaping culture and conversation every day! 🎬🎶 We're proud to continually partner with brands like Spotify, Netflix, Prime Video & Amazon MGM Studios, HBO, Amazon Music, Hulu, and more to bring campaigns to life across the country, turning moments on screen (and in headphones) into real-world impact. Here’s to the storytellers, artists, and marketers driving the future of streaming. #OOH #DOOH #MakeAStatement #Streaming
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New Tradition reposted this
GucciCore distills the essence of Gucci as a visual language into a collection built around a new core wardrobe. Watch the show on.gucci.com/_GucciCore_ #GucciCore
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We’re proud to have helped bring the #BusinessOfExperiential summit hosted by TruNorth X to life at One Times Square last week. The event was a powerful reminder of the impact experiential can have when storytelling, media, culture, and live moments come together to create real human connection. Grateful for the conversations, collaboration, and energy that was brought throughout the day and we’re excited for what’s ahead for the future of experiential! A huge thank you to #TruNorthX and Elevate for putting on an incredible event! #OOH #MakeAStatement #OneTimesSquare