Coleman® is bringing together outdoor recreation, music and fan experiences through its first-ever music partnership. 🎶🏕️ The limited-edition Coleman x Kane Brown Collection—the debut release from the brand’s multi-year collaboration with award-winning, multi-platinum country global superstar Kane Brown—reimagines Coleman classics through Brown’s signature style. Inspired by Brown’s life on tour, love of the outdoors and favorite summer traditions, the collection includes a Steel-Belted® Hard Cooler, Soft Cooler Sling and Stainless-Steel Tumbler, with a Snap ’N Go™ Hard Collapsible Cooler arriving later this year. Learn more about the partnership and collection: https://lnkd.in/exz3wG7Z
Newell Brands
Manufacturing
Atlanta, GA 475,966 followers
We are focused on delighting consumers by lighting up everyday moments.
About us
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.
- Website
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http://www.newellbrands.com
External link for Newell Brands
- Industry
- Manufacturing
- Company size
- 10,001+ employees
- Headquarters
- Atlanta, GA
- Type
- Public Company
- Specialties
- Marketing and Commercial Products
Locations
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Primary
Get directions
6655 Peachtree Dunwoody Rd
Atlanta, GA 30328, US
Employees at Newell Brands
Updates
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What if employees could spend less time building AI resources from scratch—and more time putting them to work? That’s the idea behind our new enterprise AI resource and asset library, Quantum Vault. The platform gives our employees one place to find tested, ready-to-use prompts, skills and configurations for tools including Copilot, ChatGPT and Claude. Employees can search by tool, function or use case, build on resources that are already working and share what their own teams have created so others across the company can benefit. Developed by our AI Engineering and Digital Process Optimization teams, the vault is helping us make AI more accessible across Newell and turn individual expertise into a shared capability. It’s one more way we’re equipping employees with the tools and resources to work more effectively, move faster and focus on the work that matters most. ✅
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Late last month, Newell Brands leaders took the stage and joined industry conversations at Cannes Lions 2026, sharing perspectives on the forces shaping the future of marketing. Throughout the week, Chief Marketing Officer Nick Hammitt and Global Head of Media & Partnerships James Clarke participated in interviews, panels, executive forums and strategic partner meetings focused on AI, commerce media, measurement, creativity and the evolving consumer journey. Read more about Newell’s presence at Cannes Lions and the insights helping inform our modern marketing transformation: https://lnkd.in/euT_XBPD
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Newell Brands reposted this
I had the opportunity last week to visit the refreshed Yankee Candle® store at the Mall of Georgia with members of our Executive Committee. Seeing the store firsthand reinforced what makes Yankee Candle a strong brand — and why the work we’ve done to modernize it matters. The experience is more contemporary and easier to navigate, but it still stays connected to what consumers have loved about the brand for decades. The team has done a strong job making fragrance exploration more intuitive, strengthening seasonal storytelling, and creating a retail environment that feels more engaging. It reflects a pattern in the work happening across Newell Brands: using consumer insight, brand building and disciplined execution to strengthen our portfolio and create better experiences for consumers. Thank you to the Yankee Candle and Home Fragrance teams for the work behind this milestone. It was great to see the progress in person.
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Trust is earned in the everyday moments that matter most to families.💙 Earlier this year, Graco® was named one of USA TODAY’s Brands Most Trusted by Parents for 2026—recognition that reflects the confidence parents place in the brand to deliver safe, durable and thoughtfully designed products that support them through every stage of the parenting journey. The inaugural list was informed by feedback from more than 5,000 recent U.S. parents and recognized 350 brands across industries. Congratulations to the Graco team for continuing to earn the trust of families through its longstanding commitment to safety, quality and innovation.
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Newell Brands reposted this
Great brands create products people want. Great teams create experiences people remember. Recently, the Oster Brazil team brought both to life at the São Paulo Coffee Festival—one of Latin America's premier coffee events, bringing together more than 150 brands and thousands of coffee enthusiasts. The team showcased four new espresso machines, three new coffee products, and introduced our new "Create What Lasts" campaign. But what impressed me most wasn't just the innovation—it was the way the team connected with consumers through authentic experiences and storytelling. The results speak for themselves: • More than 1.5 million social media views • Strong consumer response during the campaign period • Strong engagement from coffee lovers experiencing Oster firsthand This is a great reminder that successful innovation isn't just about launching new products. It's about creating meaningful consumer experiences, building emotional connections, and executing with excellence from product development to marketing to retail. Congratulations to everyone on the Oster Brazil team. Your creativity, passion, and flawless execution continue to strengthen one of the most admired brands in Latin America.
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Big bottles. Bold colors. A brand-new home online. 💜💧 bubba® has launched its first direct-to-consumer website, giving consumers a new way to explore and shop the brand’s full lineup of bold bottles, tumblers, kegs and jugs—all in one place. The launch marks an exciting milestone for bubba and reflects the work happening across Newell Brands to build stronger digital experiences that bring our brands closer to consumers. Explore the new site: https://lnkd.in/eeYfns7M
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Newell Brands reposted this
This is the kind of progress that comes from staying close to the people doing the work. Our teams have spent time listening to hobby farmers, understanding their routines and identifying where thoughtful product design can make a meaningful difference. I’m proud of how they’ve translated those insights into practical solutions that support the end user—not just with one product, but across more of the day. Thank you to everyone behind this work and to the farmers who continue to help shape it.
From one trusted product to a full family of farm solutions. 🐄 Rubbermaid Commercial Products® began its journey with hobby farmers through its durable stock tanks. Last year, the brand expanded into feeding solutions shaped by direct insights from the people doing the work every day. Now, the BRUTE® Farm Solutions line is growing again. Coming soon, the new BRUTE® Utility Tub, Air-tight Feed Storage Container and Bunk Feeder are designed to work alongside the broader portfolio throughout a hobby farmer’s day—from storing and transporting feed to feeding and watering animals. Together, the expanded portfolio demonstrates how listening closely to consumers can help us turn one solution into an interconnected product range built around their real-world needs.