Nextdoor

Neighbors on Nextdoor are planning to spend $7,400 on summer travel this year. That's 87% more than the average American consumer. Our new Summer Travel Insights research — drawn from a survey of 1,000 U.S. adults — surfaces what makes the Nextdoor audience so valuable for travel brands right now: 91% are taking at least one trip, 77% are the primary household planner (17% more likely than the general population), and 21% are still booking less than a month out. That last number matters. There's a real last-minute segment actively in market, and summer isn't over yet. One targeting capability that's particularly relevant for travel brands: Nextdoor's weather targeting lets advertisers reach neighbors based on real-time local conditions — a rainy weekend, a heat wave — when the impulse to book is highest. Real the full Summer Travel Insights report: https://lnkd.in/e-5XvHR3

What happens to local community when AI can do almost everything? Our co-founder and CEO Nirav Tolia sat down with Ollie Forsyth on the New Economies podcast to make the case for what he calls the age of human connection, Nextdoor's founding story, and where neighborhoods fit in a world being reshaped by AI. His view is that AI's job is to reduce friction so people can find each other, and the connection itself still comes down to real neighbors. A conversation about building to stay relevant. 🎧 https://lnkd.in/gBSTByYu

For brands trying to reach parents, context matters as much as scale. 64% of Nextdoor neighbors are parents — more likely to be so than users on Reddit, Instagram, TikTok, Pinterest, and Facebook. They're also 24% more likely to have multiple children, and 18% more likely to have a household income over $100K compared to parents overall. But the more compelling data point is this: 87% of Nextdoor parents have purchased a product after first learning about it on the platform. That's not brand awareness. That's a purchase funnel that closes on Nextdoor. Home maintenance, travel, and personal fitness lead their planned spending increases for 2026. 97% want to support more local businesses. 60% are reducing impulse spending — not total spending. They're getting more deliberate about where their money goes. For advertisers, that's the opportunity. A high-income, high-intent parent audience, actively looking for brands and services they can trust, on a platform built around community and local decision-making. Read more findings: https://lnkd.in/gb2isNZn (Sources: GWI USA, Q1–Q4 2025 (parents, multiple children); Nextdoor GWI Core, US, Q1–Q4 2025 (household income); Nextdoor Survey, US, Feb 2026 (purchase behavior); Nextdoor Survey, US, Dec 2025 (spending, local interest))

What does it take to build a platform where neighbors with different views can actually talk to each other? Nextdoor CEO Nirav Tolia joined Professor Brian Lowery's Daring Dialogues course at Stanford University Graduate School of Business to dig into that question — covering how Nextdoor approaches civil discourse, the tension between engagement and community health, and the responsibility platform leaders carry for unintended consequences. Watch:  https://lnkd.in/gp5FH8Ep

Thirty-nine matches. Sixteen host cities. And millions of visitors arriving in neighborhoods across the U.S., Canada, and Mexico this summer. For communities near host venues, the FIFA World Cup 2026™ - Canada, Mexico and the United States isn't just a sporting event. It's a months-long test of how well neighbors stay connected and look out for each other. We wrote about how Nextdoor fits into that picture — from using the Alerts Map on match days to helping public agencies push real-time updates directly to the people who actually live in affected areas. If you're near a host city, now is a good time to make sure your neighborhood feed is active. The neighbors who are already paying attention will be glad they were. https://lnkd.in/gVxNepeG

We ran a cross-study analysis of 64 US brand lift studies to understand what actually moves the needle for brands on Nextdoor. The findings are concrete, and a few are counterintuitive. Video drives full-funnel results, not just awareness. Campaigns where video made up at least half the creative set saw lifts across every brand metric we measured. Carousel is underrated for brand-building, driving nearly 3x more Brand Favorability than other formats. And CPC bidding outperformed standard CPM on brand metrics across the board. Read the full breakdown on the Nextdoor blog. https://lnkd.in/gBNnzVqE

Nextdoor's 2026 Most Affordable Neighborhoods rankings are live. Each city's rankings draw from a composite of Census Bureau data, regional price parity, tax rates, and platform signals reflecting how residents actually live and engage in their communities — not just what a listing price says. Summer is peak moving season, and for many households, affordability is a deciding factor. Find the most affordable neighborhoods in your city: https://lnkd.in/eAqiHkUX

PepsiCo's Chief Strategy & Transformation Officer, Parth Raval, joined Nextdoor CEO Nirav Tolia at our sales conference in Dallas. The topic: how AI, local personalization, and real measurement are changing what's possible for brands. Bringing a perspective from PepsiCo’s global scale, the conversation focused on how brands are balancing relevance, trust, and performance in an increasingly complex environment. The conversation highlighted a clear shift: leading brands are combining AI-driven insight with human understanding to move faster and stay relevant. From trust and authenticity to the role of local signals, it reinforced how important it is to turn data into meaningful, measurable outcomes. It highlights how platforms built on trusted, local signals can create real value for brands. From one of the world's biggest brands: the companies that win are the ones that know exactly what they stand for — and don't get distracted. Verified neighbors. Real signals. Measurable outcomes. Nextdoor is a platform built for exactly this moment. Scale gets attention. Local wins trust.

Some of the best minds in the business took the stage on day two of our sales summit. Nick Lisher and Anita Patwardhan Butler on our commitment to delighting every neighbor. Rhett Angold and Michael Kiernan on what’s next for local businesses. Anthony Di Muccio (Mooch) and Pallavi Agarwal on the future of our ad platform. The roadmap is strong — and this team is ready to deliver it.

Our annual sales summit is officially underway. 🚀 We kicked things off with a session from our global sales leaders on what it takes to level up, and the message is clear: AI fluency and speed aren’t nice-to-haves. They’re how we unlock everything that’s next for Nextdoor. Excited to see what this team builds from here.