NIQ for Digital Commerce

AI-assisted shopping is not moving evenly across all consumers. Interest is stronger among key groups, including Millennials and higher-income households, where expectations for speed, personalization, and smarter decision-making are changing fast. For brands, this is more than a future trend. It is a signal of where mainstream shopping behavior may be heading. Discover how adoption is evolving across audiences in the NielsenIQ x The Digital Shelf Institute report 👇 https://lnkd.in/e8FfZ52M #ConsumerBehavior #DigitalShelf #Ecommerce #AI #ConsumerInsights

The beauty category is evolving fast, driven by digital, social, and AI. Are your content strategies keeping up? Explore the key trends shaping how shoppers discover and buy beauty products today. Download the full report 📊👇 https://lnkd.in/ed4s7hWa #ConsumerTrends #BeautyInsights #DataDriven #Ecommerce

What happens when AI moves from passive assistant to active shopping influence? That is the early signal behind agentic commerce, where AI plays a more active role in helping consumers research, compare, and decide. The shift is still emerging, but the implication for brands is clear: the path to purchase is becoming more AI-influenced. Learn what this means for the digital shelf in the NielsenIQ x The Digital Shelf Institute report:👇 https://lnkd.in/diWaYx7W #AgenticCommerce #DigitalShelf #AI #FutureOfShopping

The digital shelf is no longer just where products are displayed. Increasingly, it is where products are interpreted, evaluated, and filtered through AI. For brands, that changes the rules of visibility. Product content, claims, attributes, reviews, and availability all matter differently when AI becomes part of discovery. The question is shifting from: “How do we show up for shoppers?” to “How do we show up in systems that shape shopper choice?” Explore what’s changing 👇 https://lnkd.in/eX7g4Y3q #DigitalShelf #Omnichannel #Ecommerce #AI #FutureOfShopping

🤖 From curiosity to commerce GenAI is rapidly becoming a consistent part of the shopper journey. Today, shoppers are already using AI to ask questions, research products, and get recommendations, with direct purchasing not far behind. For beauty brands, this means one thing: your product content needs to be structured, rich, and ready to be surfaced by AI. Are you prepared for how shoppers will discover products next? Get ahead with the latest insights 👇 https://lnkd.in/eyy6hYCQ #GenerativeAI #ShopperBehavior #BeautyInsights #FutureOfRetail #NIQ

AI is already part of the shopping journey. NielsenIQ and The Digital Shelf Institute research shows: - 68% of consumers use generative AI at least monthly - 34% use it to research products - 23% use it to summarize reviews That means AI is not just changing how consumers search. It is changing how they compare, evaluate, and narrow choices. Explore the findings in the NielsenIQ x The Digital Shelf Institute Shelf Intelligence report: 👇 https://lnkd.in/e7K8TNBy #ConsumerInsights #DigitalShelf #Ecommerce #AI

💄Beauty shopping is evolving faster than ever, and the brands set to win are those with content that converts. From AI-powered discovery to social commerce and online growth, the rules of engagement are changing. Our latest report reveals the data, trends, and tactics shaping beauty conversions today. Download our brand new guide to beauty content 👇 https://lnkd.in/e2us_QQ6 #BeautyIndustry #Ecommerce #DigitalTransformation #ContentStrategy #NIQ

AI is becoming a new layer of influence in commerce - shaping how shoppers discover, evaluate, and choose products before they ever click “buy.” In the new NielsenIQ x The Digital Shelf Institute report, we explore what this means for brands, the digital shelf, and the growing gap between shopper behavior and organizational readiness. If your team is thinking about digital shelf strategy, content, product discovery, or AI readiness, this report is a valuable place to start.👇 https://lnkd.in/eC7x_3tr

Big news for digital commerce.   NIQ officially welcomes Flywheel’s China and Southeast Asia eCommerce Data & Insights business (also known as YiMian, “一面”) to the company.   This is an important milestone in expanding NIQ’s digital commerce capabilities and helping brands better understand how consumers shop across marketplaces, apps, and omnichannel environments.   By combining Flywheel’s deep expertise in eCommerce intelligence with NIQ’s global data and analytics capabilities, we’re creating stronger visibility into digital performance, assortment, pricing, availability, and shopper behavior across key Asian markets.   We’re excited to innovate together and deliver even greater value to our clients. Welcome to the NIQ family, Flywheel.   Read the full announcement here: https://lnkd.in/gmcZZTk2   #DigitalCommerce #eCommerce #DigitalShelf #RetailMedia #Omnichannel

Demand is shifting earlier, but is your entire channel strategy moving with it? Peak performance now depends on how well decisions are aligned across touchpoints before demand spikes. This session explores how leaders are adapting to earlier signals and coordinating their omnichannel strategies. Join us: https://lnkd.in/ebeNm2Xm