Paciolan

#FreshTakeFriday 🎯 Great fundraising starts with a smart audience strategy. One audience rarely tells the whole story. To promote its Excellence Fund, Oklahoma State University Athletics built a multi-audience Meta campaign using CRM lookalikes, website visitors, past POSSE members, engaged fans, and affinity audiences to reach supporters at every stage of the donor journey. The takeaway: Better audience segmentation leads to stronger fundraising opportunities. 👏 Shoutout to Reed Spires and Keano Mestre for bringing this strategy to life. 🤠 https://bit.ly/4wmAnwp #PACcommunity #PACBestPractices #Fundraising #DigitalMarketing

Welcome to the PAC Community, The University of Texas Rio Grande Valley Athletics! 🎉 Growth brings opportunity -- and the need for technology that can scale alongside it. As the Vaqueros continue building the future of their athletics program, we're proud to partner with them to deliver a more connected fan experience, smarter data-driven decisions, and stronger fan engagement. Here's to what's next. 🤝 https://bit.ly/4bAIWeA #PACcommunity #CollegeAthletics #FanExperience #RallyTheValley #RISEup

#SpotlightSunday 💡 Ready to lead the team behind the fan experience? Crimson Brand Partners is hiring a Director of Ticket Operations to lead ticketing strategy, optimize operations, and deliver exceptional experiences for clients across sports and live entertainment. This is an opportunity to combine leadership, technology, and customer experience to make a meaningful impact at an innovative organization. 🎟️ Director of Ticket Operations 🔗 https://bit.ly/4foHFbw Know someone who'd be a great fit? 👀 Tag them below or share this opportunity with your network. #PACcommunity #PACfamily #SportsJobs #TicketingCareers #LiveEntertainment

#FreshTakeFriday 💡 Every digital fan touchpoint is sponsorship inventory. Your ticketing journey isn't just a sales channel. It's one of your most overlooked sponsorship assets. The University of Toledo Athletic Department used PAC Live hosted images to extend sponsor visibility throughout its online ticket-buying experience. The takeaway: Your next sponsorship opportunity may already exist within your digital fan journey. Before creating another sponsorship package, ask yourself: - Where are fans already engaging? - Which digital touchpoints are currently unsold? - How could those moments create more value for your partners? Small changes like these can strengthen sponsor relationships while enhancing the fan experience. 👏 Shoutout to Alekzandr Popper, Dantevius Branigan, M.S., and The University of Toledo Athletic Department for putting this strategy into action. What digital touchpoint at your venue could create more value for a sponsor? Read more: https://bit.ly/4gr72vC #PACcommunity #PACBestPractices #PACLive #Sponsorship #FanExperience

People open texts. About 98% of them, and fast. Most marketing organizations still use that channel for one thing: reminders (which is a good thing, to be clear). PAC SMS Marketing turns texts into a revenue channel. Compose and send natively inside the Paciolan marketing automation platform, using the same account data you already manage for email and push. One platform. One contract. One team. Read how it works, and what it can mean for you. https://lnkd.in/gumi4ggf

🎟️ We’re live! A new ticketing experience has arrived at the ETSU Martin Center.   We’re excited to officially partner with Paciolan, bringing you a more seamless and convenient way to purchase and manage your tickets.   Thank you for your patience during this transition. We can’t wait for you to experience the improved ticketing experience #AtTheMartin!   Explore upcoming events and purchase tickets now: https://lnkd.in/eHvRYskr

#SpotlightSunday 🐻 Baylor Athletics is Growing Their Team Looking to make your next move in college athletics? Baylor Athletics is hiring across ticketing, fundraising, and marketing, with opportunities ranging from coordinator to senior leadership roles. Whether you're early in your career or ready for your next leadership role, there could be a position with your name on it. CURRENT OPENINGS: 🎟️ TICKET OPERATIONS • Assistant AD/Senior Director – Ticket Operations:https://bit.ly/44Vcr76 • Assistant Director of Ticket Operations: https://bit.ly/4vrk5Rn 💚 DEVELOPMENT • Senior Associate AD, Development: https://bit.ly/44pZQIX • Director/Senior Director of Resource Development: https://bit.ly/3R5KK8g • Director of Resource Development: https://bit.ly/4h4mhL5 🎉 FAN EXPERIENCE • Assistant AD of Fan Experience: https://bit.ly/4vkg9BS Know someone who'd be a great fit? Tag them or share this post with your network. #SportsJobs #CollegeAthletics #Hiring #Ticketing #Fundraising #FanExperience #PACcommunity #SicEm

#FreshTakeFriday 🚀 Fans don't always need a discount. Sometimes they need a deadline. USC Athletics turned one of its biggest games into an event before kickoff by opening a two-day window for fans to purchase Ohio State single-game tickets. The campaign generated: • 112 conversions • $71,870 in revenue • 29.77 ROAS A limited window can be just as powerful as a price drop when there's genuine demand. Which event on your schedule could create this kind of urgency? 👏 Shoutout to Jessica Onyepunuka and Eduardo Andrade for sharing another great idea with the #PACcommunity! https://bit.ly/4gr72vC #PACBestPractices #FightOn

#SpotlightSunday 🎟️ Looking for a Role That Gets You Closer to the Action? If you enjoy the fast pace of game day, solving complex challenges, and creating exceptional fan experiences, these opportunities are worth a look. 🐻 Baylor Athletics: Assistant Director of Ticket Operations Support ticket operations, sales, fundraising, and business intelligence while helping deliver a first-class experience for Baylor fans. 🔗 https://shorturl.at/79iYA 🦉 Rice University Athletics: Assistant Director of Ticket Operations Help lead daily ticket office operations, manage the Paciolan ticketing platform, oversee game-day operations, and mentor a customer service team that keeps fans coming back. 🔗 https://bit.ly/3RhTcS3 Whether you're ready for a new challenge or know someone who is, take a look. And, don't forget to share this opportunity with your network. #PACcommunity #PACfamily #SportsJobs #CollegeAthletics #TicketingCareers

#FreshTakeFriday 💡 Stop guessing which creative will convert. The best-performing TikTok campaigns don't all look the same. Popejoy Hall leans into influencer-style storytelling. UCLA Athletics capitalizes on trending moments. The Fabulous Fox showcases authentic organic content. K-State Athletics builds excitement with hype videos. Different creative. Same strategy. Each organization is creating content that feels native to TikTok, giving their marketing teams valuable insight into what resonates before investing in paid media. Organic performance can become one of your strongest creative testing grounds for smarter ticket-selling campaigns. Connect with your PAC digital marketing representative to explore which of your existing TikTok posts are ready to reach an even larger audience. Read more: https://bit.ly/3SFPmTi #PACcommunity #PACBestPractices