Private Sector

"We do email marketing" usually means "we send campaigns." But campaigns are one layer. Ecommerce email is actually 5 systems running at the same time, and when one underperforms, the whole channel loses revenue. We've seen it across 150+ brands and $200M+ in email-attributable revenue. Here's the real breakdown: 1. Flows & Automations ↳ Welcome, cart abandonment, post-purchase, browse abandonment, winback. This is your revenue backbone. ↳ A solid flow setup generates 40-60% of total email revenue on autopilot. ↳ I still audit brands doing $10M+ whose welcome flow offers 10% off to customers who already bought three times. 2. Segmentation & List Health ↳ Sending the same campaign to your full list is the most expensive mistake in email. ↳ Behavioral segmentation (what they browsed, bought, clicked) crushes demographic every time. ↳ Engagement-based sending means your best buyers hear from you more, and your cold subscribers stop tanking deliverability. 3. Deliverability ↳ Everything above is worthless if your emails hit spam. ↳ SPF, DKIM, DMARC are table stakes. I've audited brands doing $5M+ that still haven't configured DMARC. ↳ Sender reputation takes months to build and one bad blast to destroy. One brand tanked inbox placement overnight by emailing 200K unengaged contacts for a Black Friday preview. 4. Copy & Creative ↳ Subject lines get the attention, but preview text does more heavy lifting than teams realize. ↳ The best-performing emails we've sent read like a message from a friend. Conversational, specific, one clear CTA. ↳ And here's the real waste: teams burn their testing budget on button colors and emoji subject lines. Test offer structure, send timing, and email length instead. 5. Data & Attribution ↳ Revenue per recipient tells you more about email health than open rate ever will. ↳ Flow-level data shows exactly where customers drop off and where revenue is sitting untouched. ↳ Every send should be an experiment. Measure like a product team, not a marketing team. Five systems, one channel. Most brands are strong in maybe two of them. Which one is costing you the most revenue right now?

Your email program is underperforming right now. You might not know where, but it is. Most brands guess. They rewrite subject lines, tweak button colors, launch another campaign. I spent 10 years and $200M+ in email revenue learning where the real problems hide. Now I've trained three GPTs on all of it. The Strategist doesn't start with "let's fix your welcome flow." He starts with "is your welcome flow actually the problem?" Most of the time, it's not what you think. He audits your entire program the way I would after auditing 150+ ecommerce accounts. The Flow Mapper finds the leverage. Are people only buying once? Are you discounting too hard? Where is revenue leaking that you can't see? He shows you exactly where to focus so you're not guessing anymore. The Writer executes. Subject lines, hooks, body copy, offers. Built on the decisions the first two already made. That's why the copy actually converts. Give them context about your brand, your customers, your numbers, and within minutes you'll have a clear picture of what's working and what's costing you money. The more you feed them, the sharper they get. Day one is good. Day seven is a different experience. These are the only GPTs built specifically for ecommerce email. Trained on the exact frameworks behind results from our actual ecommerce clients. $1 for 7 days. Cancel anytime. No emails, no hoops, the cancel button is right in your dashboard. If you're a brand, agency, or freelancer doing ecommerce email and you don't try this for $1, I don't know what to tell you. chasedimond.ai Price goes up tomorrow. This is the last day.

What's the biggest thing holding most people back? It's not a lack of information. It's a lack of action. I've met people who've read every marketing book, listened to every podcast, and completed every course. Yet someone with half the knowledge and twice the execution often gets further. Because results come from doing. Not preparing forever. At some point, you have to send the email. Launch the offer. Publish the post. Start the business. Action teaches lessons that theory never can. Image credit: MindWisdomMoney on Twitter/X

Honestly, I struggle with this sometimes. As humans, we're hardwired to focus on what we lack. Our brains have literally evolved to notice problems. This means gratitude doesn't always come easy. And it doesn't help that the news, the feeds, and the algorithms are all designed to make us feel like we're behind. It's a real uphill battle most days. (Credit to Colby Kultgen) (Image credit to world of statistics on IG Something that's been helping me lately is a simple mental trick I call the "Rocking Chair" exercise: I close my eyes and picture myself at 80, sitting in a rocking chair somewhere. I look back on my 30s and list everything I miss about it. Waking up pain-free (most days). Being able to travel every year. Living across the street from my favorite cafe. Having parents I can still call on a Tuesday afternoon. All the small luxuries I take for granted right now. Next time you find yourself struggling to feel grateful, I recommend you give it a try.

The biggest risk isn't failing. It's spending years wondering what would have happened if you had tried. Every meaningful step in my career felt uncertain. Publishing online. Leaving a comfortable job. Charging more for my work. Saying no to opportunities that didn't fit. Some decisions worked better than I expected. Others didn't. None of them were wasted. Success gave me confidence. Failure gave me better judgment. Both moved me forward. What's one decision you're glad you had the courage to make? Image credit: Art0fLife_ on Twitter/X

There is no nuance here. Reviews are the #1 lever on your conversion rates. Of all the things sellers stress over, nothing matters more than your star rating. Every shopper who lands on your listing sees the stars first, and a verdict gets formed before a single word of your copy gets read. We've watched a drop from 4.3 to 4.2 cut sales anywhere from 10 to 50%. One tenth of a point. And conversion feeds your organic rank. It sets your ad efficiency. It decides whether every click you pay for turns into money or vapor. Optimize everything else on a listing with a damaged rating and you're detailing a car with a blown engine. So flip the priority order. Before you touch the ads, pull up your one, two, and three-star reviews and check them against Amazon's guidelines. Competitor attacks, FBA damage, off-topic complaints... those explicitly violate TOS and don't have to stay. We've removed over 22,000 of them at TraceFuse, through Amazon's own channels. The stars are the lever. Grab it.

We unlocked a new distribution motion in 3 weeks that we had shelved for a year. The blocker was never strategy. It was who had time to run it. I head sales and marketing at CBF Labels, and on the side, I also help ecommerce SaaS and AI companies get distribution off the ground. My skeptic moment came early. I gave Viktor a small campaign task, saw one rough draft, and assumed this was another overhyped assistant. What changed my mind was watching him actually run the recurring parts: pulling partner data, drafting outreach, and updating the tracker without me chasing it. Then it spread. Our marketing coordinator handed him content repurposing, our ops lead handed him the reporting dashboard, and finance handed him partner payout tracking. That is a champion, then three teammates, each owning a piece, sharing one AI employee inside Slack. For context on scale, Authority Makers added $133,752 a year in new recurring revenue in the first thirty days, per founder Nico Torres. That is the kind of motion I mean. Our version cleared the bar too: a partner channel that now drives 13% of new leads, run without a new hire. Hire viktor.com for your team. $100 in credits included, no card. Full link in first comment. In partnership with Viktor. #AIemployee #GrowthMarketing #Distribution

The Blue Ocean Strategy:

Never downplay what you've achieved. • 5 sales. • one client. • 100 followers. • 1 year of consistency. It doesn't matter; A win will always be a win. It may not be the best yet, but it's progress. Credit: Dwriteway on Twitter/X