PR PROfessor

National headlines may grab attention, but local communicators are responsible for making them meaningful. ❗ In our latest article, Addie Olson, public health communications supervisor at the Polk County Health Department, shares how local public health teams build trust, put risk into perspective and communicate proactively when national stories hit close to home. Click to read the full article and explore why effective communication starts with local context. 👇 https://lnkd.in/ghh2kGXs

Last month, we featured Rob Schweers and his perspective on navigating communications in a regulated environment. Now we are re-emphasizing the key takeaways from our conversation: why accountability, transparency and breaking through the clutter remain essential Read the article and subscribe now to stay up to date with the latest expert insights.

Mentorship isn't just for early-career professionals. 🗣️ In our latest article, Kendra Kelly, chief operations officer at Meyocks, shares why mentorship remains essential throughout a career. Click to read the full article and subscribe for more expert insights. 👇 https://lnkd.in/grrixD2k

As Christina Gayman, APR, shared, effective storytelling starts with authenticity and a deep understanding of your audience. A Public Relations Society of America (PRSA) article by Matthew Caiola reinforces this point, highlighting brands that used storytelling to create meaningful connections through authentic campaigns and real-world case studies. 📖 https://lnkd.in/g5WDEr8u

Effective communication in a regulated environment requires more than delivering messages. It requires accountability, transparency and trust ✍. Rob Schweers, director of communications for the Office of the Senior Vice President and Provost at Iowa State University, shares how communicators can build credibility, break through the clutter and adapt to emerging technologies. Read the full article and subscribe to receive new articles right to your inbox 📥: https://lnkd.in/gYkj74ki

What is brand voice? According to both Abby Bottenfield, APR, and a recent Quillbot article, it's a brand's personality. https://lnkd.in/eR7ZaWyv A distinct, authentic voice helps organizations build recognition, strengthen trust and create lasting connections with their audiences. Read the article and subscribe today for more expert perspectives!

The best stories are often the ones you don’t plan for. 📚 This week’s article features Christina Gayman, APR, director of communications and marketing at Syverson Strege, who discusses why effective storytelling starts with listening to the people behind the organization and creating content audiences can truly connect with. ✨ Read the full story and subscribe today: https://lnkd.in/gKKmKAzb

We recently shared insights from Baillee Furst on the importance of credibility and trust in PR. Those qualities continue to shape strong relationships and meaningful communication across the industry. Now, Cision has recently shared the 2026 State of the Media Report, which reinforces that message, highlighting PR as an essential partner to newsrooms and emphasizing that lasting media relationships are built through timely, relevant and credible information. https://lnkd.in/gZ74cbYm

A brand voice is more than messaging; it’s how a company shows up in the world. 🌎 This week’s article features expertise from Abby Bottenfield, APR, communications director at Trilix, on the importance of building an authentic and intentional brand voice. 🖊️ Read the article and subscribe for more PR insights: https://lnkd.in/gQaSin9r

A Cision article (https://lnkd.in/gkXz_asQ) echoes our recent conversation with Kevin Waetke, APR, Fellow PRSA, about the importance of professional development in today’s fast-paced PR industry. The communications landscape is constantly evolving and the best professionals evolve with it. 📈