Reachdesk

Marketing and sales alignment has been the goal for years... so why are so many teams still struggling? 🤔 In Episode 3 of The Pattern Break, Nick Bennett (Events, ABM & Influencer Marketing at Reachdesk) sat down with Jen Barry (Director of Integrated Marketing at DISCO), Katie Penner (VP of Sales Development at Influ2), and Melissa Coleman (Former VP of Revenue Operations at nShift) to discuss how modern GTM teams are breaking down silos and building shared pipeline ownership. Here are 5 takeaways you don't want to miss: 🎯 1. Alignment starts with shared goals, not shared meetings. The best GTM teams don't just "work together." They share pipeline ownership, target accounts, and success metrics. 📊 2. Data beats opinions. Your ICP shouldn't be based on gut feel. The strongest teams continuously refine target accounts using customer data, market insights, and buying signals. 🎁 3. Corporate gifting works best when teams work together. The most effective gifting campaigns combine marketing insights with sales execution. Shared account strategy and personalized gifting create more meaningful buyer engagement than standalone campaigns. 🤝 4. Orchestration beats handoffs. Forget the old "marketing generates leads, sales follows up" model. Modern GTM teams coordinate every touchpoint so buyers experience one seamless journey. 🚀 5. Creativity wins attention. As inboxes get noisier, the teams seeing the biggest results are combining intent data, personalized outreach, direct mail, and memorable experiences to stand out. The biggest takeaway? Alignment isn't a quarterly initiative. It's an everyday operating model. 🎥 Watch the full episode now to hear practical plays, real examples, and actionable strategies from Jen, Katie, Melissa, and Nick: https://hubs.li/Q04r8k_m0

The biggest gifting mistake? Treating every prospect the same. A cold outbound prospect doesn't need the same gift as a customer celebrating a promotion. Someone who's gone quiet in your pipeline deserves a different touch than someone signing a contract. The best gifting programs match the moment. That's why Lauren Reeves, Senior BDR Manager at Swap, values having options. 🎁 From a simple coffee voucher to celebrate a busy day, to champagne for a big milestone, or even maternity and paternity gifts that make interactions feel genuinely personal, her team can choose the right gesture for every stage of the customer journey. As Lauren explains: "You've got the whole spectrum of things that you want to gift, which means that no matter where you are in the sales cycle, you have something that you can gift... It's those personalized touches that actually don't require too much effort." Thoughtful gifting isn't about spending more. It's about making every interaction feel relevant, human, and memorable. 🎥 Hear Lauren share how Swap uses personalized gifting to build stronger relationships at every stage of the sales cycle, or read their full customer story here: https://lnkd.in/dG2MKRiF

September is when buying momentum comes back. Is your pipeline ready? As summer holidays wrap up, calendars start filling, priorities shift, and buying conversations pick up again. It's the perfect opportunity to reconnect with accounts that went quiet or engage new prospects who are planning for Q4. Instead of another generic follow-up, send something that helps them hit the ground running. A thoughtful productivity gift, paired with personalized messaging, shows you're invested in their success and gives them a compelling reason to book time with you. Check out the carousel below for a simple 3-step gifting play to help prospects get back into buying mode after the summer slowdown. It's just one of six ready-to-run campaigns featured in our Q3 Corporate Gifting Guide, which also includes: 🎁 50+ curated gift ideas for every stage of the buyer journey 📅 Seasonal gifting moments across August, and September 💬 Plug-and-play messaging examples to spark conversations 📈 Campaign workflows and automation tips to help you launch faster Whether you're looking to reignite stalled opportunities, generate more meetings, or build momentum for Q4, the guide is packed with practical ideas you can put into action right away. 👉 Download the Q3 Corporate Gifting Guide here: https://hubs.li/Q04qTNVW0

Every ABM playbook is starting to look the same. Run LinkedIn ads. Launch display. Send a personalized email. Mail a gift. Host a dinner. Follow up. Repeat. The problem isn't that ABM doesn't work. The problem is that everyone is doing the exact same thing. Enterprise buyers have become experts at filtering out predictable experiences. The teams winning the biggest deals aren't necessarily running more campaigns. They're creating experiences people actually remember. That's what we're exploring in Episode 4 of The Pattern Break. 🎥 Experience-led ABM: Creating engagement that moves enterprise deals 📅 August 20 | 11AM EDT / 4PM BST Joining us: ✨ Sara Storm, SVP EMEA at N.Rich ✨ Davis Potter, CEO & Co-founder at ForgeX ✨ Kelsey Wilson, Senior Director ABX at AvePoint Together we'll discuss: 🎯 Why enterprise buyers ignore most outreach 💡 What memorable account engagement actually looks like 🏢 How to create executive experiences that cut through the noise 🤝 The role of orchestration in building buying momentum 📈 How leading teams move enterprise accounts from awareness to action Because enterprise buyers don't remember another campaign. They remember how you made them feel. 👉 Register now: https://hubs.li/Q04qQp_p0

The goal isn't to personalize more. It's to personalize smarter. Too often, personalization is treated as an all-or-nothing exercise. Hours of research, endless LinkedIn scrolling, and trying to uncover every detail about a prospect. But that's not the only way to make your outreach relevant. In this clip from Episode 2 of The Pattern Break, Jess Cook, VP of Marketing at Vector 👻, shares why the best GTM teams tailor their approach based on the account. 💜 For Tier 1 accounts, deeper personalization is worth the investment. 🤖 For Tier 2 and Tier 3 accounts, AI can help uncover common pain points and deliver messaging that's relevant at scale. It's a simple shift in thinking, but an important one: relevance doesn't always require a 1:1 approach. That's just one of the insights from Episode 2 of The Pattern Break: Moments That Move Buying Groups, where Jess joins Molly Evola (Customer.io), Mark Kilens (EasyLlama), and host Nick Bennett (Reachdesk) to discuss: 🎯 How buying groups make decisions today 🤝 Why engaging multiple stakeholders drives better outcomes 💡 Practical ways to balance AI, personalization, and scale 🎁 How coordinated buying experiences create pipeline momentum 🎥 Watch the clip below, then catch the full episode here: https://hubs.li/Q04qlwjP0

One of the biggest reasons B2B pipeline stalls? Marketing and sales are solving different problems. Marketing celebrates engagement. Sales focuses on meetings. Revenue sits somewhere in the middle. And that's where opportunities get lost. Tomorrow on Episode 3 of The Pattern Break, we're unpacking how leading organizations break down silos, align their GTM teams, and build shared ownership of pipeline. 🎙 Featuring: - Jen Barry, Director of Integrated Marketing at DISCO - Katie Penner, VP of Sales Development at Influ2 - Melissa Coleman, Former VP of Revenue Operations at nShift We'll discuss: 🎯 Why traditional marketing and sales handoffs no longer work 🤝 What modern GTM alignment looks like in practice 📈 How to build shared ownership across pipeline 👥 How orchestrated engagement creates better buyer experiences 🚀 Why allbound collaboration is becoming the future of GTM Because revenue isn't created by marketing or sales alone. It's created when both teams move as one. And yes... we're making it worth your while 👀 🎁 Attendees will be entered for a chance to win a $100 voucher of their choice from our Marketplace by simply showing up and engaging in our live polls and Q&A. 📅 Tomorrow | 11AM EDT / 4PM BST 👉 Save your seat: https://hubs.li/Q04mKVt50

You're spending budget on gifting... but can you actually prove it's working? For too many go-to-market teams, the answer is no. No visibility into whether gifts were opened. No way to measure what drives meetings. Just receipts, expense claims, and guesswork. That’s exactly the challenge Lauren Reeves, Senior BDR Manager at Swap, wanted to solve. Here's what changed after switching to Reachdesk: ✅ Track opens, views, clicks, and claims in real time ✅ See which gifts actually resonate with prospects ✅ Coach teams with data, not assumptions ✅ Scale gifting globally without the manual admin As Lauren puts it: "You've got really good tracking capabilities, so you know exactly when somebody's opened a link, if they've viewed it, if they've clicked it... It just ticks all the boxes you want in gifting." And when you can measure gifting, you can improve it. 🚀 94% year-over-year growth in gifts sent 🔥 Claim rates increased from 19% to 37% Because gifting shouldn't be a black box. It should be a measurable part of your revenue strategy. 🎥 Hear Lauren explain why visibility made all the difference, or read the full Swap customer story here: https://lnkd.in/dG2MKRiF

Sales blames lead quality. Marketing blames follow-up. RevOps blames the process. The buyer just experiences a disconnected journey. That's what makes GTM alignment so difficult. Not because marketing and sales don't want the same outcome. But because they're often optimizing for different things. Different KPIs. Different technology. Different moments in the buyer journey. The highest-performing GTM teams don't solve this with more meetings. They solve it with shared ownership. Shared pipeline. Shared accountability. That's exactly what we'll be unpacking this Thursday in Episode 3 of The Pattern Break: 🎥 Marketing and sales alignment: From silos to shared pipeline that converts Featuring: ✨ Jen Barry, Director of Integrated Marketing at DISCO ✨ Katie Penner, VP of Sales Development at Influ2 ✨ Melissa Coleman, Former VP of Revenue Operations at nShift We'll explore: 🎯 Why traditional marketing and sales handoffs no longer work 🤝 What orchestrated GTM looks like in practice 📈 How leading organizations create shared pipeline ownership 🚀 Why allbound collaboration is becoming the future of revenue growth Because buyers don't care how your teams are organized. They care whether every interaction feels connected. 👉 Register now: https://hubs.li/Q04mKVyp0 📅 This Thursday, July 23 | 11AM EDT | 4PM BST

The best gifts don't just get attention. They start conversations. That's exactly what we unpack in the latest #GiftMastersIRL episode, filmed live at Gartner Conference. 🎥 Short. Sharp. Zero fluff. Just 10-minute conversations with marketing and sales leaders sharing real-world takes on AI, buyer engagement, gifting, and what actually gets prospects to respond. This episode features Lauren McHugh, Head of Marketing at Docket. 👏 We cover: 🤖 How AI is reshaping the buyer journey and website engagement 💬 Why conversations matter more than simply capturing leads 🎁 How strategic gifting can strengthen relationships instead of feeling transactional 📚 Why Docket chose to gift Kindles to qualified prospects at Gartner 🚀 The biggest lesson Lauren has learned from high-value gifting campaigns One of the best moments? Lauren shares her simple rule for every gifting campaign: Every gift should be either useful or memorable, not another water bottle. Because the best gifting strategies aren't about the gift itself. They're about creating meaningful engagement. Watch the latest episode now 👀 And if you missed our previous Gift Masters episodes from Gartner, LinkedIn HQ, Forrester B2B Summit, B2B Marketing Live, ChiliPalooza, and other industry events, now's the perfect time to catch up on the series and steal a few ideas for your own programs: https://bit.ly/4wr73oe

August is the calm before the Q4 rush. Make it count. ☀️ While inboxes are quieter and calendars are a little lighter, it's the perfect time to build relationships before everyone's attention shifts to year-end priorities. A thoughtful gift is one of the easiest ways to stay top of mind without adding to the noise. That's why we created the Q3 Corporate Gifting Guide to help you turn seasonal moments into meaningful conversations and pipeline momentum. Inside, you'll find: 📅 Key August moments like National Planner Day, National Relaxation Day, and National Dog Day to inspire timely outreach 🎁 Curated gift ideas that help you create memorable experiences prospects and customers will actually appreciate 💬 Ready-to-use messaging that feels personal, relevant, and easy to send 📈 Campaign inspiration to keep opportunities moving before the busy Q4 selling season begins ✅ Practical tips for delivering personalized gifting experiences that strengthen relationships at every stage The best teams don't wait until September to restart conversations. They use August to get ahead. 👉 Get inspired with the Q3 Corporate Gifting Guide: https://hubs.li/Q04prRH40