Rockbot reposted this
The store is becoming a media channel. For years, marketers have focused on digital touchpoints leading up to the purchase. Increasingly, they're investing in the experience inside the location itself. From digital signage to retail media and now premium music video programming, brands are treating physical environments as extensions of their media strategy. Vevo's partnership with Rockbot is another step in that evolution. 👉Read more on Street Fight: Vevo Brings Premium Music Videos to MULO Brands ⬇️ #RetailMedia #CustomerExperience #MultiLocation #InStoreMarketing #DigitalSignage #BrandExperience #MarketingStrategy #RetailInnovation Garrett Dodge , Natalie Gabathuler-Scully