Sega of America, Inc.

A memorable day at George Mark Children's House, as Sonic visited with patients alongside our Community Director, Sean Allen   Their time with the pediatric patients brought plenty of smiles, especially for Kali, who lives with Myotonic Dystrophy Type 1. Kali has been dreaming of meeting Sonic for years, and today her dream came true! Kali gifted Sonic a picture she drew of him, sang him songs, and received lots of swag picked out just for her. The visit ended with a big hug.   What an incredible experience! The impact of the visit was deeply felt on both sides. 💙 #segalife

What a week it's been at SEGA! I love weeks like this where we get to share things that partners and fans have been waiting for. Here's a taste of what we dropped: 🎵 Sonic Live in Concert is heading to the stage celebrating 35 years of rocking music launching Sept. 26th in Hollywood and a London premiere Sept 30th   🧱 The SEGA Genesis now has its very own set with LEGO 🎨 We've launched a brand new Creator Zone where creators can share and celebrate everything SEGA ⚔️ And the Streets of Rage movie with Lionsgate just announced its director and writers (who also wrote the Sonic films) Can't wait for you all to see what comes next! #SEGA #Sonic #StreetsOfRage #LEGO #Gaming Special thanks to Toru Nakahara Iizuka-san Ryan Okum Alexander Gomez Patrick Koors Hiroshi Nishiyama, Jimmy Lenoir, Eduardo Cuba, Rachel Da Silva, Marcella Churchill, Katie Chrzanowski, Justin Thormann Leah Stewart Ayumi Tanioka, Evan Bader, Ruby Callahan Alexa Bowers, Attiya Riasat, Jillena Acala, Jun Senoue Gemma Daniels Sandra Jo Samuel Byard and our partners Ollie Rosenblatt at SENBLA LTD

Absolutely thrilled to once again host MBA students exploring careers in gaming. Today we welcomed University of California, Irvine - The Paul Merage School of Business, USC Marshall School of Business, and UCLA Anderson School of Management into the office for conversations about the state of the gaming industry and SEGA's legacy. Thank you to all our staff to who took time to share their wealth of knowledge with our visitors. Sheauen Park, Teresa Naff Boonlert, Ryan J. Lacina, Alexander Gomez, Thomas Seris, Tamara LaMantia, Max Balayan, Daniel Collins, Tina N., Cole Carrasco, Diego Hernandez, Daniel Miscevich, David Cheung, David Chan, Taiga Murooka, Matthew Allen, Yuhei Okugawa, Jarryd Musngi, CPA, Christina N., Nathan Rodriguez, John Cheng The future is looking bright! 🌟 🎮

Haruki Satomi was in the Irvine office to help celebrate FOUR DECADES of SEGA of America. 💙 🎮 Drop your favorite SEGA memory from the last 40 years below 👇

We are deeply saddened to learn of the passing of David Rosen, one of the founders of SEGA, and a true pioneer in the video game industry. SEGA would like to offer its condolences to the family, friends and acquaintances of Mr. Rosen, and we will always remember his contributions to our company.

Ultimate Holiday Achievement, UNLOCKED! 🏆 Sega of America, Inc. had an unforgettable holiday celebration at Universal Studios Hollywood! From thrilling attractions to festive cheer, the day was a reminder of how lucky we are to work alongside such talented and supportive colleagues. Wishing everyone peace, joy, and plenty of celebration this holiday season. Happy Holidays from SEGAAAA! 🎄🎁 #segalife #HappyHolidays

Level up your career, we’re hiring in Burbank! Apply at careers.sega.com #segalife

Happy Halloween! 🎃 This year, Halloween at Sega of America, Inc. is a chillingly delightful celebration filled with creativity, camaraderie, and, of course, festive treats! Employees across our Irvine and Burbank offices embraced the spooky spirit, showcasing their talents and enthusiasm in costume contests, games, and culinary competitions. Wishing you all a fun Halloween! #segalife

Excited to share today that SEGA and the International Olympic Committee – IOC are teaming up in a multi-year licensing framework, bringing together two globally iconic brands—Sonic the Hedgehog and the Olympic brand! This new collaboration celebrates our shared values including excellence, respect, and friendship, with the first look at the "Olympic Rings" program combining Sonic’s supersonic energy with the Olympic symbol. A full merchandise collection is planned for 2026, and both companies are inviting like-minded brands to join this unique fusion of sports and video games. Thank you to Betty Aldini, Anne-Cécile DAULAY, and Elisabeth Allaman of the IOC for being fantastic partners as well as graciously hosting us at their amazing HQ in Lausanne, Switzerland last week. Also, a big shoutout to Shigefumi Tanzawa, Kristen Zimmer and all the incredible people at both SEGA and the IOC organizations for bringing this dynamic partnership to life. #SEGA #SonicTheHedgehog #Olympics #Innovation #Unity

🎉 SHINOBI Launch Party Recap! 🎮   A few weeks ago, we celebrated the release of our newest title from the Legend Collection—SHINOBI: Art of Vengeance—with an epic launch party! From shoutouts to the incredible team to delicious catered food, the energy was electric and exciting!   Huge thanks to everyone who worked on this game—your creativity, dedication, and passion brought Shinobi to life. It’s always amazing to see what happens when talented minds come together. 💥   Here’s to more legendary moments ahead!   🥂 #GameLaunch #SHINOBI #Teamwork #Gratitude #GamingLife #segalife