When you freeze carbs like rice or bread, it lowers the glycemic load, meaning your body digests it more slowly and it's a lot easier on your gut. Less of a blood sugar spike and better digestion. Because Simply So rice is flash frozen, you're getting all of that every single time without even thinking about it. Little wins 😊
Simply So
Food and Beverage Manufacturing
Irvine, California 108 followers
The new way to rice.
About us
Simply So is redefining how people enjoy rice by combining bold flavors, convenience, and a commitment to sustainability. Our innovative line of organic, freshly-steamed rice products is crafted for busy, health-conscious individuals who value high-quality, ethically sourced food. At Simply So, we believe that eating well should be effortless and accessible to everyone. That’s why we’ve developed recyclable packaging and cutting-edge steam-cooking pouches that deliver perfectly steamed rice in just three minutes—no tearing, mess, or waste. Whether it’s classic Organic Jasmine Rice or globally inspired options like Organic Basmati Rice with Turmeric and Cumin, we make mealtime simple, delicious, and sustainable. Our products are 100% USDA Organic, Non-GMO, Gluten-Free, and Kosher-certified, and are grown, processed, and packaged with traceable and sustainable practices. From seed to plate, we ensure quality, transparency, and fairness, supporting farmers and their communities while minimizing our environmental impact. Simply So is more than food—it’s a movement toward healthier lifestyles and a more sustainable future. Join us in making a difference, one grain at a time.
- Website
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simplysofoods.com
External link for Simply So
- Industry
- Food and Beverage Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Specialties
- Organic, Non-GMO, Gluten Free, Kosher, and Minority Owned
Locations
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Primary
Get directions
16530 Bake Pkwy
Irvine, California 92618, US
Employees at Simply So
Updates
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Every cuisine has a rice that does it best, and that's the beauty of it: no single "right" grain, just the right one for what you're making. Basmati brings the fragrant, fluffy texture that pairs beautifully with Middle Eastern dishes. Jasmine's soft, slightly sticky grain is a natural match for curries. And Thai Medley is there for the days you can't pick just one. Find your favorite in the freezer aisle at Erewhon.
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We're thrilled to share that Simply So is now on shelves at Erewhon — one of SoCal's most iconic grocers! We stopped by the Studio City location to see it in person, and it's a great feeling to spot our Basmati, Jasmine, and Thai Medley rice on the shelves. Each blend brings something a little different to the table, and we're proud to have them in a store that champions quality and clean ingredients. If you're in the area, stop by and check out the freezer aisle.
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The freezer isn’t just about convenience anymore. It’s about those feel-good moments you didn’t think you’d have on a busy day. A healthy meal, ready in minutes. Real ingredients you trust. That small sense of relief when dinner just… comes together. It’s not about doing everything perfectly. It’s about having options that make it easier to show up well for yourself and your family. And honestly, that shift from rushed to relieved is what this category is delivering more and more. #SimplySo #Frozen #Organic #CPG
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The freezer aisle has a reputation problem. Frozen food spent decades being the cheap, convenient, compromise option, and the marketing leaned into it. That's not the brief we wrote for ourselves. Organic rice sourced for flavor and origin, steamed at peak freshness, frozen immediately to lock everything in. The texture, the aroma, the quality, all preserved exactly as it should be. The freezer is just the technology. What's inside is the point. #SimplySo #OrganicRice #NaturalProducts
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Did you know 10% of people taste cilantro as soap? It's not a preference, it's a specific olfactory receptor variant that makes the herb smell like dish detergent instead of citrus. Cilantro has still been cultivated for more than 3,000 years across ancient Egypt, medieval Arabic medicine, and pre-colonial Latin America. We still put it in our Cilantro Lime Rice for the 90%. And for the other 10%, we have 8 other SKUs 😊 #SimplySo #OrganicRice
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We were at Expo West a couple of weeks ago, and what does a frozen rice brand actually learns there? That the category is wide open. Buyers know what they're looking for in organic: clean ingredients, trusted sourcing, premium execution. Most just haven't applied that lens to rice yet. We're not competing for space in a crowded category. We're building one. #SimplySo #ExpoWest #OrganicRice #CPG
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Expo West 2026 was an incredible experience! Thank you to everyone who stopped by our booth to meet the team, sample our rice, and learn more about what we’re building. It was great connecting with so many people who share our excitement for making organic, convenient meals more accessible. We were proud to showcase our lineup of organic frozen rice, debut two new flavors, and introduce our regenerative organic products. Grateful for the conversations, the feedback, and the energy of this community. See you next year! #ExpoWest #SimplySo #OrganicFood #NaturalProductsExpoWest #FrozenFood
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We’re heading to Expo West 2026!!! We’ll be exhibiting at Booth #1929, and we couldn’t be more excited. This year, we’re debuting 2 new flavors and introducing our Regenerative Organic products. Stop by to sample our fresh-frozen organic rice and say hi! See you there 👋 #ExpoWest26 #CPG #SimplySo
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