SSG Events

🌍 UK ASA bans Lacoste, Nike and Superdry ads over misleading environmen… UK ASA bans Lacoste, Nike and Superdry ads over misleading environmental claims The UK's Advertising Standards Authority banned advertisements from Lacoste, Nike and Superdry for including potentially misleading environmental claims, tightening enforcement against greenwashing in consumer-facing fashion marketing. Why it matters: Regulators policing green claims in ads changes how brands can talk to consumers — pushing marketing toward substantiated, specific claims and away from vague 'eco' language. #FashionPolicy #Ecodesign #SustainableFashion #Fashion

🚀 Vestas secures 43MW order from Eurowind Energy for Ladenthin wind project in Germany Vestas : Vestas secures 43MW order from Eurowind Energy for Ladenthin wind project in Germany Vestas received a 43MW order from Eurowind Energy for the Ladenthin wind project in Germany, comprising six V162-7.2MW turbines plus a long-term service agreement. Why it matters: Every firm turbine order deepens the European onshore pipeline and gives manufacturers the visibility they need to keep factories running. Vestas : Vestas Wind Systems is a Danish manufacturer and the world's largest maker of wind turbines, with installations in more than 80 countries. It is a dominant name in wind energy. #WindEnergy #OffshoreWind #RenewableEnergy #CleanEnergy #Vestas

📊 US HRC-to-prime-scrap spread widens to the widest since April 2022. US HRC-to-prime-scrap spread widens to its widest since April 2022 The US hot-rolled-coil-to-prime-scrap spread widened to its widest since April 2022, reflecting firm finished-steel prices against softer scrap prices. Why it matters: A wide metal spread lifts EAF margins specifically — the economics that make scrap-based, lower-carbon steelmaking more attractive than the blast furnace. #ScrapSteel #CircularEconomy #GreenSteel #SteelIndustry

🤝 Fashion for Good launches Mass Balance Demonstrator to trace biomass-based PET through… Fashion for Good launches Mass Balance Demonstrator to trace biomass-based PET through supply chains Fashion for Good launched the Mass Balance Demonstrator, a collaborative industry initiative to implement and scale a chain-of-custody system that traces biomass-based PET through textile supply chains, part of its push to accelerate lower-impact polyester alternatives. Why it matters: Mass-balance accounting is how bio-based inputs scale before dedicated supply chains exist — the demonstrator gives brands a credible way to claim and track renewable-content polyester. Fashion for Good is an Amsterdam-based innovation platform connecting sustainable-fashion startups with brands and investors. It runs pilots and demonstrators to scale new technologies. It is a recognised industry catalyst. #SustainableFashion #EcoFashion #Fashion

⚡ Goldwind advances turbine localisation in Turkey under long-term market commitment Goldwind advances turbine localisation in Turkey under long-term market commitment Chinese turbine maker Goldwind said it is deepening turbine localisation in Turkey as part of a long-term commitment to the market. Why it matters: Localising turbine production in Turkey lets Goldwind sidestep tariffs and shorten supply chains as Western markets tighten rules on Chinese equipment. Goldwind is one of the world's largest wind-turbine manufacturers, headquartered in Beijing, China. It supplies turbines and develops wind projects globally. It is a dominant force in the global wind market. #WindEnergy #OffshoreWind #RenewableEnergy #CleanEnergy #Goldwind

🌍 EU ETS Phase 5 detail: carbon ~EUR 80/t, EUR 100bn decarbonisation bank. EU ETS Phase 5 detail: carbon ~EUR 80/t, EUR 100bn decarbonisation bank Detail on EU ETS Phase 5 put carbon near EUR 80/tonne and pointed to roughly EUR 100bn in decarbonisation funding for industry. Why it matters: A durable ~EUR 80 carbon price plus large funding pools is exactly what tips green-steel investments from marginal to bankable. #ClimatePolicy #NetZero #GreenSteel #SteelIndustry

🆕 Vestiaire Collective's 2026 Impact Report introduces a Net Impact Score measuring resal… Vestiaire Collective's 2026 Impact Report introduces a Net Impact Score measuring resale's displacement effect Vestiaire Collective released its 2026 Impact Report with a new Net Impact Score, developed with economic researchers to measure how effectively resale shifts consumers away from buying new versus the risk of encouraging additional consumption. Why it matters: It tackles resale's central credibility question head-on — whether secondhand actually displaces new purchases or just adds consumption — giving the sector a metric to prove its climate claim. Vestiaire Collective is a France-based global resale platform for pre-owned luxury and premium fashion. It is a leading name in the circular-fashion economy. #Resale #SecondhandFashion #SustainableFashion #Fashion #VestiaireCollective

🚀 Suzlon Group secures 201.6MW wind project order from Waaree Suzlon secures 201.6MW wind project order from Waaree Suzlon secured a 201.6MW wind turbine order from Waaree Projects, adding to a strong order book for its domestically manufactured turbines. Why it matters: A fresh 200MW turbine order signals India's domestic wind supply chain is scaling to meet the government's aggressive auction cadence. Suzlon Energy is one of India's largest wind-turbine manufacturers, headquartered in Pune. It provides turbines and wind-project services across India and internationally. It is a leading name in Indian wind energy. #WindEnergy #OffshoreWind #RenewableEnergy #CleanEnergy #Suzlon

🌍 EU steel safeguard quotas near exhaustion within first 15 days. EU steel safeguard quotas near exhaustion within first 15 days EU steel safeguard quotas neared exhaustion within the first 15 days of the quarter, signalling heavy import inflows. Why it matters: Fast-filling quotas foreshadow tighter trade measures — and traceability rules that can advantage cleaner domestic producers over high-carbon imports. #SteelTariffs #TradePolicy #GreenSteel #SteelIndustry

🌍 Changing Markets: a quarter of major fashion brands increased their u… Changing Markets: a quarter of major fashion brands increased their use of fossil-fuel synthetics A Changing Markets Foundation report analysing 55 global brands found 14 of them — roughly a quarter — increased their use of synthetic, fossil-fuel-derived fibres both as a share of fibre mix and in total volume, even as the sector claims to be decarbonising. Why it matters: Hard evidence that some big brands are moving backwards on fossil-fuel fibres punctures the industry's sustainability messaging and strengthens the case for mandatory, not voluntary, targets. #SustainableFashion #EcoFashion #Fashion