Allant Group

A predictive model should not be treated like the final answer. It should be the starting point for better questions. In our latest [#CaseStudy], a specialty retailer had an effective model for ranking likely responders. But Allant saw an opportunity: some lower-ranked prospects were still responding, suggesting additional decision factors were at play. So we asked: What if where people live, and what people around them spend money on, could reveal hidden demand? Using localized transaction data, Allant built a new analytical layer around category and adjacent spend patterns, then isolated lower-decile prospects in high-spend environments. The audience performed much better than its original model score suggested, expanding the pool of viable prospects and attracting more valuable customers. That’s applied data innovation. Read the full case study: https://lnkd.in/gwTf8gYt #AppliedAnalytics #AudienceStrategy #PrecisionAudiences #RetailGrowth #MarketingAnalytics #Allant

In competitive categories, timing matters. The brands that win are not simply reaching more people. They are reaching the right people earlier, with signals that indicate who is ready to act. See how Allant Group helped a leading broadband connectivity company use multi-source data, behavioral signals, and advanced analytics to identify and activate high-propensity growth audiences. https://lnkd.in/gt4j-re6 Because better audiences lead to better outcomes. #CompetitiveConquest #AudienceTargeting #MarketingStrategy #PrecisionMarketing #PrecisionAudiences #AllantGroup

Audience intelligence should not stop at campaign planning. It should help organizations make smarter decisions at the moment of engagement. Allant Group's Garry Rosenfeldt recently helped a Fortune 100 multi-line financial services and insurance organization embed a custom prospect scoring model directly into the quote journey making it possible to prioritize higher-value prospects in real time. The result was not just a better model. It was a smarter operational workflow: more strategic prioritization, faster execution, and a pay-for-what-you-use approach that avoided the cost of a full third-party universe. This is what happens when audience intelligence moves beyond static targeting and becomes part of how the business actually operates. https://lnkd.in/ghqbewVr #AudienceIntelligence #FinancialServicesMarketing #InsuranceMarketing #MarTech #PrecisionAudiences #AllantGroup

Scale used to be the agency advantage. Not anymore. Today, brands are looking harder at performance, transparency, and value. And too often, they are finding the same problems: fragmented execution, stale audiences, siloed optimization, and too much spend aimed at people who were never likely to convert. The agencies that win next will not be the ones trying to outscale the holdcos. They will be the ones that out-target them. In a article, Allant Group CEO Michael Fisher Ed.D. makes the case for why better audience intelligence is becoming the new agency growth lever. Because the real question is no longer: Who can we reach? It is: Who should we be reaching? Read more: https://lnkd.in/ejKh88si #MarketingOutcomes #AudienceTargeting #AgencyStrategy #PrecisionMarketing #PrecisionAudiences

Most marketers don’t have a reach problem. They have a relevance problem. In his latest article, John Church explains why digital intent signals matter more than ever, not as a standalone data point, but as part of a smarter, multi-source audience strategy designed to uncover who is actually in market. The result: better fit, less waste, and stronger outcomes. Read: Better Signals, Smarter Audiences, Stronger Outcomes: https://lnkd.in/eSYFRaNv #DigitalMarketing #AudienceStrategy #IntentData #CustomerAcquisition #PrecisionMarketing #PrecisionAudiences

Many enterprises still handle inbound prospects too broadly, even when not every lead has the same long-term value. In our latest case study, Allant helped a top-tier diversified financial services provider develop a custom real-time scoring solution that identified which inbound quote prospects were more likely to become deeper, more profitable customer relationships. Instead of licensing an entire third-party universe and building everything internally, the organization used Allant to score only the prospects it needed, when it needed them, through an existing API path. Why it mattered: · Lower cost of entry · Faster path to value · Reduced operational burden · A smarter way to route and prioritize engagement It’s a strong example of how composable audience intelligence can create value far beyond media targeting alone. https://lnkd.in/gqnRvfG5 #PrecisionAudiences #AudienceStrategy #InsuranceInnovation #FinancialServices #APIIntegration #MarketingInnovation 

Your next best customers may not be in your current audience strategy! For a leading broadband connectivity company, Allant helped uncover high-value consumers traditional targeting can miss - from competitive switchers to emerging households to in-market prospects showing real intent. The result: a smarter way to move from broad reach to precision growth. Read the use case to see how Allant helps brands find who they should be reaching next. https://lnkd.in/gt4j-re6 #AudienceIntelligence #PrecisionAudiences #CustomerAcquisition #DataDrivenMarketing 

More reach does not automatically mean more growth. As Michael Fisher Ed.D. explores, scale only matters when it is incremental. Without more complete and current identity, marketers risk duplication, saturation, and wasted spend. Read how Allant Group is helping brands shift from static segments to living audiences that are continuously refined and built to perform across channels. https://lnkd.in/gf-GqJrR #PrecisionAudiences #AudienceStrategy #MarTech #DataDrivenMarketing 

What if your next best customers are already in your data, just ranked too low to see? For a specialty retailer with a high-touch, appointment-based model, Allant helped uncover high-potential prospects traditional modeling alone would have undervalued. The breakthrough wasn’t replacing the model. It was making it smarter. By layering transaction-based geographic intelligence onto existing predictive scoring, Allant identified prospects living in high-spend category environments, i.e. people whose local market behavior suggested stronger latent demand than their original score showed. The result: a larger, smarter, more economically efficient prospect pool, with the transaction-led test audience producing the highest average order value. Read the case study to see how overlooked prospects became a new source of profitable growth: https://lnkd.in/gwTf8gYt #AudienceIntelligence #DataInnovation #PredictiveAnalytics #RetailMarketing #CustomerAcquisition #PrecisionAudiences

The agency advantage is changing. For years, holding companies had the upper hand: scale, buying leverage, proprietary data assets, and identity solutions that smaller and independent agencies could not easily replicate. But brands are no longer rewarding scale alone. They are demanding precision. They are demanding accountability. They are demanding outcomes. In his latest article, Allant Group CEO Michael Fisher Ed.D. explores why the next agency advantage will not come from saturating the market with discounted media. It will come from better audience intelligence. Agencies that can identify higher-fit, in-market, high-propensity prospects will create stronger performance and stronger client value. Read the full article: https://lnkd.in/ejKh88si #AudienceIntelligence #AgencyGrowth #PrecisionAudiences #MarketingStrategy